Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer retention and engagement through data-driven insights.
- Company: Kurt Geiger is a creative footwear brand rooted in kindness and diversity, based in London.
- Benefits: Enjoy perks like virtual GP access, summer hours, product discounts, and gym memberships.
- Why this job: Join a vibrant team that values innovation, personal growth, and a positive work culture.
- Qualifications: Experience in CRM, strong analytical skills, and a strategic mindset are essential.
- Other info: Opportunity to mentor a CRM Coordinator and influence key retention strategies.
The predicted salary is between 36000 - 60000 £ per year.
Kurt Geiger | About Us
We are an inclusive, creative footwear and accessories brand powered by kindness. Our goal is to empower our talent to be confident and true to themselves, embodying the London way. London is our home, our heartbeat, inspiring us with its energy, diversity, and creativity. For over fifty years, our in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature, symbolizing the good energy and love we have for our community and the many ways we express our individual style.
We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism
Kurt Geiger Digital
Kurt Geiger’s Digital Team is a leading-edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team operating across four layers: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our team of over 100 digital experts collaborates with global partners to deliver retail technology excellence, with a focus on the future. We operate in an agile, fast-paced environment, emphasizing leadership development through our Excellency Framework to help team members grow and achieve business objectives, supporting our global digital brand growth. We have invested over £12m in technology during the pandemic to future-proof our infrastructure and strengthen our thought leadership.
The Role
We are seeking a strategic, customer-centric CRM Manager with proven experience to join our dynamic team. The key focus is to increase frequency and lifetime value by leveraging customer insights and trends to deliver relevant personalization, collaborating with Paid Marketing to maximize impact across all touchpoints. The CRM Manager will develop and implement our email, SMS, and app retention strategies across multiple sites, managing one direct report (CRM Coordinator). Reporting to the Global Retention Lead, this role requires strategic leadership, strong CRM expertise, and a passion for data-driven insights.
- Develop customer-focused initiatives to drive retention goals while managing operational campaign delivery
- Utilize CRM analytics platforms to monitor campaign performance, track KPIs, and present insights to stakeholders
- Create targeted segmentation strategies and personalized experiences based on customer data
- Lead the strategic use of our Customer Engagement Platform (Braze) to optimize campaigns and customer journeys
- Plan email, SMS, and push notification schedules with internal stakeholders, aligning with business objectives
- Stay updated on CRM trends, ensure regulatory compliance, and identify strategic opportunities
- Promote customer-centric thinking and influence stakeholders towards retention strategies
- Provide leadership and mentorship to the CRM Coordinator
Person
- Experience in a CRM role, preferably in retail or fashion
- Customer-focused, strategic mindset, balancing long-term retention with operational needs
- Proficiency in CRM KPIs, data analysis, and reporting tools like Google Analytics, Tableau, and Excel
- Strategic problem-solving skills with a hands-on approach
- Excellent communication and stakeholder management skills
- Proven leadership and team management experience
- Ability to work independently in a fast-paced environment
- Experience with Braze is a plus but not essential
- Benefits include 24-hour virtual GP, summer hours, payday half days, product discounts, Harrods discount, sample sales, gym discounts, and an enhanced pension scheme with life assurance.
Our Culture
We’re an energetic, fast-paced brand embracing progress and innovation. Hard work is rewarded with new opportunities, and kindness is celebrated. Our summer hours support work-life balance. We foster a friendly, vibrant environment where talent can thrive and wellbeing is prioritized.
#J-18808-Ljbffr
CRM Manager employer: Kurt Geiger
Contact Detail:
Kurt Geiger Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Kurt Geiger's brand values and culture. Understanding their commitment to inclusivity, creativity, and community will help you align your approach and demonstrate how you can contribute to their mission during interviews.
✨Tip Number 2
Showcase your experience with CRM analytics platforms, especially if you've worked with tools like Google Analytics or Tableau. Be prepared to discuss specific campaigns you've managed and the insights you derived from data to drive customer retention.
✨Tip Number 3
Highlight any previous experience in retail or fashion, as this will resonate well with the hiring team. Share examples of how you've successfully implemented customer-focused initiatives that increased engagement and loyalty.
✨Tip Number 4
Prepare to discuss your leadership style and how you've mentored team members in the past. Since the role involves managing a CRM Coordinator, demonstrating your ability to inspire and develop others will be crucial.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Kurt Geiger's values and culture. Highlight how your personal values align with their commitment to inclusivity, creativity, and kindness in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in CRM, particularly in retail or fashion. Emphasise your strategic mindset and any specific achievements related to customer retention and data analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric strategies. Mention your familiarity with CRM tools and your ability to lead and mentor a team, as these are key aspects of the role.
Showcase Data-Driven Insights: In your application, provide examples of how you've used data analytics to drive customer engagement and retention. Mention any experience with tools like Google Analytics or Tableau to demonstrate your analytical skills.
How to prepare for a job interview at Kurt Geiger
✨Show Your Passion for Customer-Centric Strategies
Make sure to express your enthusiasm for customer engagement and retention strategies. Share examples of how you've successfully implemented CRM initiatives in the past, particularly in retail or fashion, to demonstrate your understanding of the industry.
✨Highlight Your Data-Driven Approach
Discuss your experience with CRM analytics platforms and how you've used data to inform your decisions. Be prepared to talk about specific KPIs you've tracked and how they influenced your campaign strategies.
✨Demonstrate Leadership Skills
Since this role involves managing a CRM Coordinator, be ready to showcase your leadership experience. Share instances where you've mentored team members or led projects, emphasising your ability to inspire and guide others.
✨Stay Updated on Industry Trends
Research current trends in CRM and digital marketing, especially within the fashion sector. Bring up any recent developments or tools that excite you, showing that you're proactive and committed to staying ahead in the field.
