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- Tasks: Lead and develop CRM strategies to enhance customer engagement and retention.
- Company: Join a high-growth DTC brand focused on innovative customer relationships.
- Benefits: Enjoy a full-time role with opportunities for growth and competitive pay.
- Why this job: Be part of a dynamic team that values creativity and data-driven insights.
- Qualifications: Experience in CRM management, preferably in e-commerce, is essential.
- Other info: Work closely with marketing and sales teams to drive impactful campaigns.
The predicted salary is between 28800 - 48000 £ per year.
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Consumer Additions and Consumer Exec provided pay range
This range is provided by Consumer Additions and Consumer Exec. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Consumer Additions and Consumer Exec
Consumer Additions are partnered with an exciting high-growth DTC brand seeking an experienced, commercially minded CRM Manager to lead and develop the customer relationship management strategy.
You will play a pivotal role in managing customer communications across the entire lifecycle—from acquisition and engagement to conversion and retention.
Key Responsibilities
- Develop and execute a comprehensive CRM strategy aligned with business objectives.
- Own the end-to-end customer lifecycle communications, including email, SMS, push notifications, and other direct channels.
- Create and manage automated customer journeys to enhance engagement, conversion, and retention.
- Analyse CRM performance metrics (open rates, click-through, conversion, churn, etc.) and provide actionable insights.
- Collaborate closely with Marketing, Sales, Product, and Customer Experience teams to ensure CRM campaigns support wider business goals.
- Oversee CRM platform management and ensure data integrity, segmentation, and compliance with GDPR and privacy regulations.
- Continuously test, learn, and optimise campaigns for maximum impact.
- Stay up to date with CRM best practices, trends, and technologies.
Skills & Experience Required
- Proven experience in a CRM management role, preferably within e-commerce or customer-focused industries.
- Strong understanding of CRM platforms (e.g., Salesforce, HubSpot, Braze, or similar).
- Analytical mindset with the ability to interpret data and translate insights into effective campaigns.
- Excellent project management and stakeholder communication skills.
- Knowledge of GDPR and data privacy regulations.
- Creative thinking and problem-solving abilities to enhance customer experience and engagement.
- Self-starter attitude with the ability to manage multiple projects simultaneously.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Advertising, and Sales
-
Industries
Retail, Real Estate, and Advertising Services
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CRM Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies, especially those mentioned in the job description like Salesforce or HubSpot. Being well-versed in these platforms will not only boost your confidence but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the CRM space, particularly those who have experience in e-commerce or customer-focused industries. Engaging with them can provide you with valuable insights and potentially lead to referrals that could enhance your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific metrics and campaigns you've managed in previous roles. Highlighting your analytical skills and how you've used data to drive successful CRM strategies will set you apart from other candidates.
✨Tip Number 4
Stay updated on GDPR and data privacy regulations, as compliance is crucial for this role. Being able to speak knowledgeably about these topics during your interview will show that you understand the importance of data integrity in CRM management.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly within e-commerce or customer-focused industries. Use specific examples that demonstrate your ability to develop and execute CRM strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the responsibilities outlined in the job description. Mention your analytical mindset and project management skills, and provide examples of successful campaigns you've managed.
Showcase Your Technical Skills: Clearly list your proficiency with CRM platforms like Salesforce, HubSpot, or Braze. If you have experience with data analysis tools, mention those as well, as they are crucial for interpreting CRM performance metrics.
Highlight Compliance Knowledge: Since knowledge of GDPR and data privacy regulations is essential for this role, ensure you include any relevant experience or training you have in this area. This will demonstrate your understanding of compliance in CRM practices.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Understand the CRM Landscape
Familiarise yourself with various CRM platforms like Salesforce, HubSpot, or Braze. Be prepared to discuss your experience with these tools and how you've used them to enhance customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've analysed in previous roles, such as open rates and conversion rates. Highlight how you translated data insights into actionable strategies that improved campaign performance.
✨Demonstrate Project Management Abilities
Be ready to share examples of how you've managed multiple projects simultaneously. Discuss your approach to prioritising tasks and collaborating with different teams to achieve business objectives.
✨Stay Updated on Trends
Research current trends and best practices in CRM. Showing that you're knowledgeable about the latest technologies and strategies will demonstrate your commitment to continuous learning and improvement in the field.
