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For Companies At a Glance
- Tasks: Lead customer marketing strategies and create innovative campaigns for top retailers.
- Company: Join Hasbro, a global leader in toys and games, based in Delemont, Switzerland.
- Benefits: Enjoy flexible office days and the chance to shape brand presence across the UK and Ireland.
- Why this job: Make a real impact in marketing while working in a fun, dynamic environment.
- Qualifications: Experience in customer marketing, ideally in Toy & Gaming or FMCG sectors.
- Other info: Collaborate with creative teams and leverage data insights for impactful campaigns.
The predicted salary is between 36000 - 60000 ÂŁ per year.
OverviewHasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa. Bring your creativity, collaboration, and canâdo energy to Hasbro, where we build worlds, spark imagination, and create extraordinary experiences for fans across EMEA. We\âre searching for a proactive, detailâdriven marketing manager who thrives in fastâpaced environments and loves turning bold ideas into flawless execution.
In this role, you\âll help shape our Customer Marketing strategy and elevate how our brands come to life across every shopper touchpoint â inâstore, online, and everywhere in between. If you\âre excited by innovation, powered by teamwork, and ready to make real impact across iconic brands, this is your chance to help Hasbro play bigger, smarter, and bolder .
Location: UK, West London (Uxbridge), Stockley Park.
Hybrid working pattern: Inâoffice requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Fullâtime hours.
Main Purpose
Build the development and execution of shopper marketing plans at regional level, by localizing global assets or creating regional ones, in coordination with the customer marketing team and ensuring consistent execution across all omnichannel touchpoints.
This role focuses on driving conversion at the point of sale through insights, toolkits, and activation support.
Operating under the strategic direction of the Senior Customer Marketing Manager (Strategy) and collaborating crossâfunctionally to ensure consistent execution.
Specific Responsibilities
Support the Senior Customer Marketing Manager strategy in ensuring omniâchannel planning alignment, working closely with Global/ regional brand marketing and digital commerce teams.
Lead endâtoâend project management of shopper marketing initiatives, coordinating crossâfunctional stakeholders and managing external agencies (creative, production, POS, transcreation) to ensure timely, onâbudget, and highâquality delivery of all activation assets.
Demonstrate strong project management ownership, with the ability to work with limited direction or incomplete information, proactively designing new processes, ways of working, and solutions to enable effective shopper activation at scale. Brings a creative, entrepreneurial mindset to problemâsolving and execution.
Ensure executional assets are created on time and in full to enable the regional Customer Marketing team to focus and activate at scale to a clear set of prioritized customers and touchpoints.
Build and deliver a comprehensive set of activation tools across inâstore, online & retailer experiential touch points including :
The Corporate and retail catalogue
Shopper toolkits and retail activation
The overall experience concept in collaboration with marketing
Permanent Pop Materials for main brands
The role will also collaborate closely with eâcommerce team to ensure consistent use of assets across EMEA
Collaborate with the transcreation team to ensure all assets / toolkits are delivered on time & localized for regional relevance while maintaining brand consistency.
Collaborate crossâfunctionally with Global & Regional brand marketing to ensure aligned, effective execution.
Manage relationships with marketing/Customer marketing, agencies, and crossâfunctional teams to produce highâquality and innovative marketing materials.
Manage timelines, producing, and deploying POS materials and shopper assets.
Gather insights on shopper behavior, retail environment, and competitive activity to support the creation of effective shopper plans.
Contribute to postâactivation reviews and ROI assessments led by the Sr Customer Marketing Manager.
Integrate innovative creative and / or technologies into retail activation plans to ensure Hasbro is delivering an industry leading experience
Support the creation of case studies to scale learnings across markets.
Help maintain tracker systems for asset delivery, activation status, and market readiness.
Support the Sr Customer Marketing Manager Centralization by providing budget recommendations for planned activities
Skills
Proven experience in trade, brand, or shopper marketing, ideally within the FMCG, retail, or toy/entertainment sector.
Strong project management skills, with proven ability to lead complex initiatives endâtoâend, managing timelines, agencies, and multiple stakeholders.
Creative and entrepreneurial mindset, able to identify opportunities, challenge the status quo, and translate ideas into practical execution.
Comfortable working with ambiguity and limited information, with the capability to define new processes, frameworks, and ways of working where none exist.
Resilience, flexibility & working at pace â able to cope well with changing directions/juggling and a thoughtful risk taker.
Excellent organizational skills, with strong attention to detail.
Proficiency in managing multiple stakeholders across a matrixed environment.
Strong communication skills
Champion continuous improvement & able to lead cross departmental/multi market projects.
Comfortable working in dynamic, highly collaborative environment with a growth mindset.
Leadership Principles
Knowing is Half the Battle
Break the Mold
Take Charge
Be Legendary
Friendship is Magic
Matrix of Leadership
Hasbro is an Equal Opportunities Employer
The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
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Customer Marketing Manager employer: Hasbro
Contact Detail:
Hasbro Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Customer Marketing Manager
â¨Tip Number 1
Familiarise yourself with Hasbro's brand values and marketing strategies. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
â¨Tip Number 2
Network with current or former employees of Hasbro, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
â¨Tip Number 3
Stay updated on the latest trends in customer marketing, particularly within the toy and gaming industry. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your passion and knowledge.
â¨Tip Number 4
Prepare specific examples of how you've successfully managed marketing projects in the past. Highlighting your project management skills and ability to collaborate with sales teams will resonate well with the responsibilities outlined in the job description.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application đŤĄ
Understand the Role: Before applying, make sure to thoroughly read the job description for the Customer Marketing Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in customer marketing, particularly within the toy, gaming, or FMCG sectors. Use specific examples that demonstrate your ability to develop marketing strategies and manage projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Hasbro's brand. Mention how your skills align with their needs and provide examples of successful campaigns you've led in the past.
Highlight Data-Driven Insights: Since the role involves using shopper and customer insights, be sure to mention any experience you have with data analysis. Discuss how you've used data to inform marketing decisions and measure campaign effectiveness.
How to prepare for a job interview at Hasbro
â¨Know Your Audience
Before the interview, research Hasbro and its customer marketing strategies. Understand their brand values and recent campaigns to demonstrate your knowledge and passion for the company during the discussion.
â¨Showcase Your Experience
Prepare specific examples from your past roles that highlight your customer marketing management experience. Focus on how you developed strategies, collaborated with sales teams, and measured campaign effectiveness.
â¨Be Ready to Discuss Trends
Stay updated on current trends in the toy and gaming industry, as well as FMCG marketing. Be prepared to discuss how these trends can influence Hasbro's marketing strategies and how you would leverage them.
â¨Demonstrate Flexibility and Resilience
Hasbro values resilience and flexibility. Share examples of how you've successfully managed changing priorities or challenges in previous roles, showcasing your ability to adapt and thrive in a dynamic environment.
