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- Tasks: Lead digital B2C strategy and enhance brand content across platforms.
- Company: Join a global FMCG leader known for its dynamic and friendly work environment.
- Benefits: Enjoy flexible hybrid working and state-of-the-art office facilities.
- Why this job: Be part of innovative digital marketing initiatives that drive real impact.
- Qualifications: Degree in Marketing and 3+ years in Digital Marketing, preferably in FMCG.
- Other info: Collaborate with top teams and manage exciting agency relationships.
The predicted salary is between 36000 - 60000 £ per year.
Digital Marketing Specialist – Global FMCG – Berkshire(Hybrid)
An excellent opportunity has arisen for an experienced Digital Marketing Specialist to join a Global FMCG leader based in Slough. Our client is a leader in their industry and offers a dynamic, friendly, and motivational environment with state-of-the-art offices and flexible hybrid working.
In this pivotal role, you will develop and deliver the digital B2C strategy, utilising brand assets to enhance content across B2C and B2B platforms. You will focus on improving brand image, increasing engagement, and driving conversions in line with marketing objectives.
Key Responsibilities
- Lead the digital B2C strategy for all brands, supporting Customer Marketing in delivering impactful brand and product messaging across digital customer channels.
- Ensure B2C platforms (website, social media, e-marketing) provide a user-centric and consumer-friendly experience aligned with the consumer journey.
- Develop digital content initiatives to complement traditional marketing campaigns and boost engagement.
- Support the execution of cutting-edge digital marketing initiatives to position the business as an industry leader.
- Leverage consumer insights to craft innovative digital solutions, ensuring high levels of interaction aligned with marketing goals. Conduct regular competitor analysis of digital marketing activities to inform strategic direction.
- Establish and maintain best practices for digital content creation, distribution, and re purposing
- Enhance brand and product content across all B2C and B2B digital platforms, ensuring it is engaging, informative, and conversion-focused
- Manage the content calendar across owned digital channels (website, social media, COC, apps, Salesforce, and e-learning platforms)
- Optimise content for SEO to maximise visibility and traffic
- Deliver market-leading digital training content across internal platforms
- Collaborate with Technical Services to produce impactful technical and product content
- Maintain brand consistency across all digital content in tone, style, and quality
- Feed into internal communications for marketing activities and updates
- Serve as the main liaison with central teams and European offices regarding digital marketing strategies and initiatives
- Manage relationships with external agencies, including briefing, contracts, performance tracking, and service level measurement
- Monitor and evaluate all digital marketing activity against clearly defined KPIs.
Key Skills & Experience
- Degree in Marketing or a related discipline.
- Minimum 3 years’ experience in a Digital Marketing role, ideally within FMCG or B2C environments.
- Experience managing digital content and campaigns across multiple platforms.
- Strong understanding of SEO, content strategy, and consumer engagement tactics.
- Experience with agency management is highly desirable.
- Excellent project management, communication, and stakeholder engagement skills.
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Digital Marketing Specialist employer: Antal International Network
Contact Detail:
Antal International Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This knowledge will help you speak confidently about industry practices during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work in FMCG. Attend industry events or join online forums to connect with potential colleagues and gain insights that could give you an edge in your application.
✨Tip Number 3
Showcase your understanding of SEO and content strategy by preparing examples of past campaigns you've worked on. Be ready to discuss how you measured success and what strategies you implemented to drive engagement.
✨Tip Number 4
Research the company’s current digital marketing initiatives and be prepared to discuss how you can contribute to their goals. Tailoring your conversation to their specific needs will show that you’re proactive and genuinely interested in the position.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within FMCG or B2C environments. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the brand's objectives. Mention specific strategies you've implemented in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Digital Skills: In your application, emphasise your experience with SEO, content strategy, and managing digital campaigns across various platforms. Provide examples of successful projects or initiatives you've led that resulted in increased engagement or conversions.
Highlight Collaboration Experience: Since the role involves liaising with central teams and external agencies, include examples of how you've successfully collaborated with different stakeholders in past positions. This will demonstrate your ability to manage relationships effectively.
How to prepare for a job interview at Antal International Network
✨Showcase Your Digital Expertise
Be prepared to discuss your previous digital marketing experiences in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to lead the digital B2C strategy effectively.
✨Understand the Brand and Market
Research the company and its brands thoroughly before the interview. Understand their market position, target audience, and recent digital marketing initiatives. This knowledge will allow you to tailor your responses and show genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Prepare examples of how you've leveraged consumer insights or conducted competitor analysis to inform your digital strategies. This will showcase your analytical thinking and strategic approach.
✨Demonstrate Collaboration Skills
Since the role involves liaising with various teams and managing external agencies, be ready to discuss your experience in collaboration. Share examples of successful teamwork and how you’ve managed stakeholder relationships to achieve marketing goals.
