At a Glance
- Tasks: Manage marketing strategies and client accounts in the AI-driven gaming industry.
- Company: Join the world's leading sports tech company transforming online gaming with AI.
- Benefits: Enjoy a hybrid work setup, social events, and a chance to grow your career.
- Why this job: Be at the forefront of AI marketing, impacting client success in a dynamic environment.
- Qualifications: Bachelor's degree in Marketing or related field; experience in B2C marketing preferred.
- Other info: Diverse team culture; we value learning and growth—apply even if you don't meet all criteria.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.Company DescriptionWe\’re the world\’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.Job DescriptionWho we areVAIX is on a mission to use AI to transform human capability and business opportunity in online gaming. We are a subsidiary of Sportradar, means lots of data to play with.First to market, we brought Netflix and Spotify to online gaming, and acquired by Sportradar in 2022, we are looking for innovative people to keep us on the forefront of the industry.Our journey began in online gaming, where we leverage the extraordinarily rich data flows and our deep vertical knowledge of that space to transform entertainment and loyalty. Thanks to our union with Sportradar we can use the industry\’s biggest source of data to create products and interfaces that are more dynamic and exciting because they are deeply personalized.What we doVAIX creates deeply integrated and powerful corporate AI solutions, enabling B2C operators to utilize the power of machine learning for their customers and operations.We are building a wide range of Machine Learning algorithms; domain-specific Recommendation engines, human behavior predictive models and Natural Language Processing model.We are seeking an experienced Product Account Manager – to manage the daily and long term marketing & CRM strategy for our Managed Marketing Services (MMS) Clients.In this role, you\’ll be at the forefront of AI-powered marketing, working with cutting-edge technology that\’s reshaping the gambling industry. As an experienced B2C marketer with a strong background in data and analytics, you\’ll drive game-changing strategies for B2C operators. You\’ll be part of a dynamic team owning and delivering marketing performance in a fast-growing business area and are comfortable bringing new ideas to the table.Reporting to the Head of Marketing Services, you\’ll collaborate closely with Product, Development, Analytics, Business Development, and Sales teams. Your responsibility will be to work hand-in-hand with MBS clients, managing their Marketing Services and leveraging AI to transform their CRM strategies. This position offers a unique opportunity to blend your marketing expertise with advanced AI tools, directly impacting client success in the evolving landscape of online gaming.THE CHALLENGEYou will drive sales & sales support for new and existing customers.You will manage client accounts, with a focus on AI Marketing & CRM services.Take full ownership of the product and customer relationships and provide operational support for running, monitoring and handling issues on AI-driven products.Reporting on customers marketing and CRM activities.Enhance Marketing Services offer by adding new acquisition, retention, and reactivation products to the portfolio.Stay ahead of market shifts, consumer trends, and competitor strategies, adapting marketing when opportunities emerge.YOUR PROFILEBachelor\’s degree or higher, preferably in Marketing, Business, or related field.Proven experience managing full-cycle B2C marketing operations, with B2B exposure as a plus.Strong background in customer-facing roles such as Account Management, Sales, or Pre-sales.Proficiency in monitoring, analyzing, and refining marketing strategies for optimal performance.Experience in Product Management, Project Management, and/or QA.Proficiency in CRM systems, BI tools, and data analysis techniques.Strong communication and interpersonal skills to effectively convey marketing strategies and product benefits to clients and internal teams.Proactively identify and address bottlenecks, driving progress and solutions across the organization. Act as a bridge between departments, organizations, and processes to ensure seamless collaboration and efficiency.Strong \”get things done the right way\” work ethic.Eagerness to learn new tools and processes.Fluency in English and an additional language essential.OUR OFFERYou\’ll be surrounded by enthusiastic sports betting and igaming industry experts, this is a chance to turn your passion into a career.Platform to gain international recognition for your expertise and build a career in one of the fastest-growing businesses in the digital sports environment.We equip you with competent hands-on managers who are top performers in their field and have a passion for the industry.We are a diverse and collaborative global team with a unique spirit, determined to achieve our goals with integrity and focus.We talk sports every day and take the sporting spirit into our daily work.Work from our Central office, participate in regular team and office social events, and thrive in a hybrid work setup.QualificationsAdditional InformationAt Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you\’re willing to learn and grow with us, we invite you to join our team! #J-18808-Ljbffr
Product Account Manager (CRM) employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Account Manager (CRM)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and CRM within the gaming industry. Understanding how these technologies are being applied can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the sports technology and online gaming sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at VAIX.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed B2C marketing operations in the past. Highlight your experience with data analysis and how it has driven results for previous clients.
✨Tip Number 4
Showcase your ability to collaborate across departments. Be ready to explain how you've effectively worked with product, development, and sales teams to achieve common goals in your previous roles.
We think you need these skills to ace Product Account Manager (CRM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, CRM strategies, and any exposure to AI technologies. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the online gaming industry and how your background in data analytics can contribute to their mission. Mention specific achievements that demonstrate your ability to drive marketing performance.
Showcase Your Analytical Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to refine marketing strategies in previous roles. This could be through metrics, case studies, or specific projects you've led.
Highlight Communication Skills: Given the collaborative nature of the role, emphasise your strong communication and interpersonal skills. Provide examples of how you've successfully worked with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at JobLeads GmbH
✨Understand the Company and Its Products
Before your interview, take some time to research VAIX and its parent company, Sportradar. Familiarise yourself with their AI-driven marketing solutions and how they impact the online gaming industry. This knowledge will help you demonstrate your genuine interest in the role and the company.
✨Showcase Your Data-Driven Mindset
As a Product Account Manager, you'll need to leverage data and analytics in your strategies. Be prepared to discuss your experience with CRM systems, BI tools, and any relevant data analysis techniques. Highlight specific examples where you've used data to drive marketing success.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage client relationships. Prepare scenarios from your past experiences where you successfully navigated challenges or improved client satisfaction. This will showcase your proactive approach and ability to drive results.
✨Demonstrate Strong Communication Skills
Effective communication is key in this role, as you'll be collaborating with various teams and clients. Practice articulating your thoughts clearly and concisely. Be ready to explain complex marketing strategies in simple terms, showcasing your ability to bridge gaps between technical and non-technical stakeholders.