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- Tasks: Lead exciting B2B product marketing campaigns and develop go-to-market strategies.
- Company: Join Webexpenses, a fast-growing SaaS company revolutionising expense management.
- Benefits: Enjoy 25 days holiday, private health insurance, and a hybrid work model.
- Why this job: Be part of a dynamic team making a real impact in the tech industry.
- Qualifications: Experience in product marketing or similar roles, preferably in B2B tech or SaaS.
- Other info: This role requires a strong understanding of data privacy and security.
The predicted salary is between 48000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Job Title: Product Marketing Manager (Saas)
Location: Commutable to Witney (OX28)
Salary: £60,000-£70,000
Great opportunity to expand the impact of Product Marketing
Webexpenses is a private equity backed SaaS company headquartered in the United Kingdom. With offices in the UK and Australia, we have grown quickly as a major player in the global online expense management market. Our mission is to enhance business efficiency and effectiveness by eliminating manual processes and elevating our clients\’ visibility into their company\’s expenditure.
We\’re a growing business and we now have a number of exciting opportunities in our Marketing team.
About the Opportunity
This is a fantastic opportunity for an experienced product marketer to join our growing team. With a tech marketing background you are able to plan and deliver B2B product marketing campaigns and develop successful go-to-market strategies.
In this newly created role you will need to understand our products to translate complex information into innovative content including product positioning, messaging, webinars and value proposition.
You will do this by:
- Developing compelling product positioning and messaging that translates software features into customer focussed value propositions.
- Owning product launches and go-to-market strategies.
- Working cross functionally with Product, Sales and Marketing teams.
- Developing and execute market strategies for products, offers, and product features; managing product updates, informing relevant teams and curating feature update content and copy.
- Creating tools for sales and training to equip them for commercial success.
- Conducting relevant customer research, apply expertise in customer forums, conversations and groups.
To be considered for this exciting role candidates will have:
- The ability to research, analyse and effectively communicate market opportunities
- Previous experience of working in a product marketing or similar role, ideally in a B2B tech or SaaS environment is preferred.
- Proven track record of developing go-to-market strategies and product launches.
- Campaign management experience including acquisition, retention, upselling and cross-selling.
- Strong research skills and experience with multichannel campaign strategy, management and execution.
In return we offer:
- A working environment which enables our people to develop their skills, experience and creativity.
- A range of benefits including 25 days holiday (rising to 26), plus an additional day off on your birthday, private health insurance, group life insurance, cycle to work scheme, pension scheme, volunteering days.
- This is a full time role working a hybrid model with a requirement to be in our Witney office 50% of the week.
This position is based in the UK and candidates must therefore have the legal right to live and work in the UK.
Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team.
Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies.
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Product Marketing Manager (SaaS) employer: Webexpenses
Contact Detail:
Webexpenses Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (SaaS)
✨Tip Number 1
Familiarise yourself with the SaaS landscape, especially in expense management. Understanding the competitive environment and key players will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in product marketing and SaaS. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've developed. Be ready to explain how you measured their success and what you learned from those experiences.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of how you've collaborated with sales, product, and marketing teams in the past. Highlighting these experiences can set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager (SaaS)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in B2B tech or SaaS environments. Use specific examples of successful campaigns you've managed and strategies you've developed.
Write a Strong Cover Letter: In your cover letter, express your passion for product marketing and how your skills can contribute to Webexpenses' mission. Highlight your ability to translate complex information into customer-focused messaging and your experience with go-to-market strategies.
Showcase Your Research Skills: Demonstrate your research capabilities by including insights about the SaaS market or Webexpenses' competitors in your application. This shows your proactive approach and understanding of the industry.
How to prepare for a job interview at Webexpenses
✨Understand the Product Inside Out
Before your interview, make sure you thoroughly understand Webexpenses' products and services. Familiarise yourself with their features, benefits, and how they stand out in the SaaS market. This knowledge will help you articulate how you can contribute to product positioning and messaging.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to develop go-to-market strategies and manage product launches. Prepare specific examples from your past experiences where you've successfully executed similar tasks, highlighting your thought process and results.
✨Showcase Your Research Skills
Since the role requires strong research skills, be ready to discuss how you approach market analysis and customer research. Bring examples of how your insights have influenced marketing strategies or product development in previous roles.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Be prepared to share examples of how you've effectively collaborated with product, sales, and marketing teams in the past. Highlight your communication skills and ability to align different stakeholders towards a common goal.
