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- Tasks: Drive business growth by engaging with companies and promoting our digital training programmes.
- Company: Join Primary Goal, a leading UK apprenticeship provider transforming lives through digital education.
- Benefits: Enjoy a competitive salary, remote work options, and opportunities for professional development.
- Why this job: Make a positive impact on workforce development while working in a dynamic, innovative environment.
- Qualifications: Experience in business development or sales, preferably in the training industry, is essential.
- Other info: Fully remote role with equipment provided; perfect for those passionate about digital transformation.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Business Development Manager role at Primary Goal
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Join to apply for the Business Development Manager role at Primary Goal
Join one of the unique forward-thinking UK apprenticeship providers to drive digital innovation and transform lives!
At Primary Goal, we offer bespoke apprenticeship and non-apprenticeship training programmes in the digital, cyber, and ICT sectors. As an award-winning independent training provider, we take pride in delivering high-quality education that prepares our learners for the ever-changing landscape of technology.
Primary Goal is more than just a training provider, we are a leader in digital transformation. Our commitment to championing emerging technologies and reducing the digital divide for all is at the heart of everything we do.
As a Business Development Manager at Primary Goal, you will play a crucial role in driving the growth of our brand by engaging with businesses looking to recruit new talent or enhance their existing workforce through our digital programs. Your primary objective will be to promote the benefits of our offerings, educating business on our core offering and facilitate seamless onboarding for new candidates and learners. If you are passionate about driving business growth and making a positive impact on workforce development, this is the role for you!
Key Responsibilities
Engagement with Businesses
- Develop strong relationships with key stakeholders in target businesses to understand their needs and how Primary Goal can provide value.
- Develop a clear Sales strategy for apprenticeships. Develop new business opportunities within existing customers and new target accounts, operating at multiple levels within the customer organisation.
- Ensure the programmes meet the needs of the key stakeholders and that the Apprenticeships are Employer Led.
- To support the planning, development, delivery and monitoring of apprenticeship ensuring the programmes are employer-led.
- Direct all marketing efforts through the Marketing team to boost brand awareness and engagement.
- Identify and cultivate new business opportunities and expand your network through networking, cold calling, reverse selling, and leveraging partnership referrals.
- Develop commercial funding relationships with external stakeholders.
- Support, where required, with the tender and procurement processes.
- Utilise HubSpot to streamline all sales, marketing, and recruitment activities.
- Secure new and repeat business opportunities, including those generated by other Primary Goal staff.
Marketing and Promotion
- Utilize a variety of marketing channels (e.g., social media, email marketing, webinars, networking events) to effectively promote the Primary Goal brand and its core offerings.
- Create compelling marketing materials and presentations tailored to different business sectors.
Collaboration with Recruitment Team
- Work closely with the recruitment team to ensure that candidate engagement and onboarding processes are streamlined and efficient.
- Share insights from business interactions to help refine recruitment strategies and improve candidate experiences.
Client Management
- Maintain ongoing communication with clients to ensure satisfaction and to address any concerns regarding the onboarding process.
- Schedule and conduct regular follow-ups with clients to assess their needs and gather feedback on our programs.
Market Research and Reporting
- Conduct market research to identify trends, opportunities, and competitors within the apprenticeship and training sectors.
- Prepare regular reports on business development activities, successes, and areas for improvement.
Qualifications
Experience
- Proven experience in business development, sales, or account management, preferably within the apprenticeship or training industry.
- Familiarity with digital learning platforms and their benefits to businesses is a plus.
Skills
- Exceptional communication and interpersonal skills, with the ability to engage and build rapport with diverse clients.
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
- Proficient in using CRM software and other business development tools.
What We Offer
- Competitive base salary with an attractive OTE (On-Target Earnings) structure.
- Opportunities for professional development and career advancement within the company.
- A supportive and dynamic work environment that values innovation and collaboration.
- Fully remote working with equipment provided
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Business Development Manager employer: Primary Goal
Contact Detail:
Primary Goal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network actively within the apprenticeship and training sectors. Attend industry events, webinars, and local meetups to connect with potential clients and stakeholders who may benefit from Primary Goal's offerings.
✨Tip Number 2
Familiarise yourself with HubSpot and other CRM tools that are commonly used in business development. Being proficient in these platforms will not only streamline your processes but also demonstrate your readiness for the role.
✨Tip Number 3
Research the latest trends in digital learning and apprenticeships. Understanding the current landscape will help you engage more effectively with businesses and tailor your approach to their specific needs.
✨Tip Number 4
Prepare to discuss how you can create compelling marketing materials and presentations. Think about how you would promote Primary Goal’s unique offerings to different business sectors and be ready to share your ideas during interviews.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, sales, or account management. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for driving business growth and your understanding of the apprenticeship sector. Mention specific examples of how you've successfully engaged with businesses in the past.
Showcase Your Skills: Emphasise your exceptional communication and interpersonal skills in your application. Provide examples of how you've built relationships with clients and stakeholders, as this is crucial for the role.
Highlight Relevant Achievements: Include quantifiable achievements in your application, such as successful projects or sales targets met. This will help demonstrate your capability and effectiveness in a business development role.
How to prepare for a job interview at Primary Goal
✨Research Primary Goal
Before the interview, take some time to understand Primary Goal's mission and values. Familiarise yourself with their apprenticeship programmes and how they contribute to digital transformation. This will help you demonstrate your genuine interest in the company and its goals.
✨Prepare Your Sales Strategy
As a Business Development Manager, you'll need to showcase your ability to develop a clear sales strategy. Be ready to discuss your previous experiences in business development, particularly how you've identified new opportunities and built relationships with clients.
✨Showcase Communication Skills
Exceptional communication is key for this role. Prepare examples of how you've effectively engaged with diverse clients and stakeholders in the past. Highlight your interpersonal skills and how they have contributed to successful outcomes in your previous roles.
✨Ask Insightful Questions
At the end of the interview, be prepared to ask thoughtful questions about the role and the company. Inquire about their current challenges in business development or how they measure success in their apprenticeship programmes. This shows your enthusiasm and strategic thinking.
