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- Tasks: Lead and optimise paid media campaigns across platforms like Meta, Google Ads, TikTok, and YouTube.
- Company: Join a renowned beauty brand known for innovative skincare and haircare products.
- Benefits: Enjoy flexible remote work, generous product allowance, staff discounts, and 25 days holiday.
- Why this job: Be part of a fast-paced team driving digital growth in the beauty industry with creative freedom.
- Qualifications: 2-3 years in digital marketing, especially in beauty or personal care, with strong analytical skills.
- Other info: Fully remote role ideal for independent, performance-focused individuals.
The predicted salary is between 36000 - 60000 £ per year.
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This range is provided by LT Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from LT Talent
Director | LT Talent | Global Specialists Recruiters | Cosmetics, Beauty & Personal Care |Gary@LT-Talent.com | 07951849195
Job Title: Digital Marketing Manager – Paid Media
Location: Fully Remote (UK-based)
Industry: Beauty / Skincare / Haircare / Personal Care
About the Company:
Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.
The Role:
We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background.
This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
- Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
- Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
- Use A/B testing and audience segmentation to refine campaign performance
- Monitor campaign analytics and report regularly on performance, insights, and opportunities
- Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
- Stay on top of digital trends, algorithm changes, and best practices in paid media
- Lead or manage third-party agencies where needed
Requirements:
- 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
- Proven success managing budgets and scaling paid media campaigns with measurable ROI
- Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
- Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
- Creative eye for performance marketing content and ability to collaborate on briefs
- Comfortable working independently in a fully remote environment
- Experience with performance tracking tools, UTM structures, and attribution modelling a plus
- Fully remote role with flexible working hours
- Generous product allowance and staff discount
- 25 days holiday + bank holidays
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Personal Care Product Manufacturing and Retail Health and Personal Care Products
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Digital Marketing Manager employer: LT Talent
Contact Detail:
LT Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the beauty and personal care industry. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the beauty and skincare sectors. Engaging with others in the industry can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this role requires a data-driven approach to marketing.
✨Tip Number 4
Stay updated on the latest features and changes in paid media platforms like Meta Ads and Google Ads. Being knowledgeable about these tools will demonstrate your commitment to optimising campaigns effectively.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid media channels like Meta, Google Ads, TikTok, and YouTube. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention any specific campaigns you've managed that relate to the role and how you can contribute to their growth.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive decisions in past campaigns. Highlight your familiarity with tools like Google Analytics and any performance tracking methods you've employed.
Research the Company: Familiarise yourself with the beauty brand's products and marketing strategies. This knowledge will help you tailor your application and show genuine interest in the company during the interview process.
How to prepare for a job interview at LT Talent
✨Showcase Your Campaign Success
Be prepared to discuss specific paid media campaigns you've managed in the past. Highlight your achievements, focusing on metrics like ROAS and CPA, to demonstrate your ability to drive growth.
✨Understand the Beauty Industry
Familiarise yourself with current trends in the beauty and personal care sector. Being able to speak knowledgeably about the industry will show your passion and understanding of the market.
✨Demonstrate Analytical Skills
Prepare to discuss how you use data to inform your marketing strategies. Be ready to explain your experience with tools like Google Analytics and how you've used insights to optimise campaigns.
✨Collaborate Effectively
Since the role involves working with creative teams, be ready to share examples of how you've successfully collaborated on ad creatives. Emphasise your ability to communicate ideas clearly and work towards a common goal.
