This Tech Chingona Is \"Deeply Committed\" to Making AI Development Inclusive

\”},\”url_redirects\”:[{\”from\”:\”term/5059882\”,\”tid\”:5059882,\”to\”:\”term/franchise/juntos\”,\”routed\”:true,\”statusCode\”:301,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5059882,\”from\”:\”term/franchise/juntos\”,\”to\”:\”latest/juntos\”,\”routed\”:true,\”statusCode\”:301,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”juntos\”,\”to\”:\”latest/juntos\”,\”statusCode\”:301},{\”tid\”:5059882,\”from\”:\”term/franchise/juntos\”,\”to\”:\”latest/juntos\”,\”routed\”:true,\”statusCode\”:301,\”created\”:null,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5059882,\”from\”:\”latest/juntos\”,\”to\”:\”latest/juntos\”,\”routed\”:true,\”statusCode\”:200,\”created\”:null,\”__typename\”:\”TaxonomyTermFranchise\”}],\”urls\”:[\”term/5059882\”,\”term/franchise/juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”juntos\”,\”latest/juntos\”],\”social_title\”:null,\”social_description\”:null,\”seo_schema\”:null,\”seo_schema_tags\”:[],\”og_url\”:null,\”header_image_desktop\”:null,\”header_image_mobile\”:null,\”header_embed\”:{\”type\”:\”ceros\”,\”html\”:\”\”},\”layout_options\”:{\”content_card\”:{\”layout\”:\”SidebyMedium\”,\”has_brand_primary_color\”:true,\”show_author\”:true,\”show_publish_date\”:false},\”section_header\”:{\”is_outline\”:false}},\”parent\”:{},\”sponsor\”:{},\”processed_time\”:\”2025-05-22T15:27:37.966Z\”,\”url_priority\”:2,\”is_breaking\”:false,\”is_episode\”:false,\”is_feature\”:false,\”is_promoted\”:false,\”is_allied\”:false,\”is_sponsored\”:false,\”has_affiliate\”:false,\”is_presented\”:false,\”is_nsfw\”:false,\”is_nsfa\”:false},{\”__typename\”:\”TaxonomyTermFranchise\”,\”uuid\”:\”01a19400-8782-414b-9c87-ff912e4d99ff\”,\”name\”:\”Tech Chingonas\”,\”display_name\”:\”Tech Chingonas\”,\”tid\”:5120401,\”is_published\”:true,\”is_primary\”:false,\”canonical_url\”:\”latest/tech-chingonas\”,\”brand\”:\”Thrillist Editorial\”,\”sites\”:{\”Thrillist Editorial\”:true,\”Seeker\”:true,\”NowThis\”:true,\”The Dodo\”:true,\”Popsugar\”:true,\”Popsugar UK\”:true},\”allow_unpromoted\”:false,\”is_franchise\”:true,\”suppress_ads\”:false,\”suppress_header_ad\”:false,\”video_franchise\”:{\”display_name\”:null,\”color\”:null,\”logo\”:null},\”has_video_carousel\”:false,\”background_color\”:null,\”disable_video_links\”:false,\”share_image\”:\”3186102\”,\”seo_title\”:\”Meet Latinas in Tech Who Are Leading the Industry\”,\”seo_description\”:\”In PS\’s Tech Chingonas, we spotlight Latina founders, engineers, and researchers who are shaping the tech industry.\”,\”vertical_logo_id\”:null,\”logo_id\”:null,\”body_embed\”:null,\”url_redirects\”:[{\”from\”:\”term/5120401\”,\”tid\”:5120401,\”to\”:\”term/franchise/tech-chingonas\”,\”routed\”:true,\”statusCode\”:301,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5120401,\”from\”:\”term/franchise/tech-chingonas\”,\”to\”:\”latest/tech-chingonas\”,\”routed\”:true,\”statusCode\”:301,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5120401,\”from\”:\”tech-chingonas\”,\”to\”:\”latest/tech-chingonas\”,\”statusCode\”:301},{\”tid\”:5120401,\”from\”:\”term/franchise/tech-chingonas\”,\”to\”:\”latest/tech-chingonas\”,\”routed\”:true,\”statusCode\”:301,\”created\”:null,\”__typename\”:\”TaxonomyTermFranchise\”},{\”tid\”:5120401,\”from\”:\”latest/tech-chingonas\”,\”to\”:\”latest/tech-chingonas\”,\”routed\”:true,\”statusCode\”:200,\”created\”:null,\”__typename\”:\”TaxonomyTermFranchise\”}],\”urls\”:[\”term/5120401\”,\”term/franchise/tech-chingonas\”,\”tech-chingonas\”,\”latest/tech-chingonas\”],\”social_title\”:null,\”social_description\”:null,\”seo_schema\”:null,\”seo_schema_tags\”:[],\”og_url\”:null,\”header_image_desktop\”:null,\”header_image_mobile\”:null,\”header_embed\”:{\”type\”:\”ceros\”,\”html\”:\”\”},\”layout_options\”:{\”content_card\”:{\”layout\”:\”SidebyMedium\”,\”has_brand_primary_color\”:true,\”show_author\”:true,\”show_publish_date\”:false},\”section_header\”:{\”is_outline\”:false}},\”parent\”:{},\”sponsor\”:{},\”processed_time\”:\”2025-05-22T15:27:37.966Z\”,\”url_priority\”:2,\”is_breaking\”:false,\”is_episode\”:false,\”is_feature\”:false,\”is_promoted\”:false,\”is_allied\”:false,\”is_sponsored\”:false,\”has_affiliate\”:false,\”is_presented\”:false,\”is_nsfw\”:false,\”is_nsfa\”:false}],\”flags\”:[\”Original feature\”,\”Features & Identity Team\”],\”vertical\”:[],\”tags\”:[\”Technology\”],\”enhanced_tags\”:[],\”ad_sales\”:[],\”topics\”:[],\”terms\”:[\”Popsugar\”,\”Google AMP\”,\”Search Engines\”,\”Johanna Ferreira\”,\”Standard\”,\”Careers\”,\”Juntos\”,\”Tech Chingonas\”,\”Original feature\”,\”Features & Identity Team\”,\”Technology\”],\”termIds\”:[4820301,33822,33953,5068505,1,5119688,5059882,5120401,5059923,5119344,5056832],\”edition\”:null,\”edition_names\”:[],\”__typename\”:\”NodeArticle\”,\”node_type\”:{\”group\”:{\”NodeArticle_NodeBuilder_NodeCovet_NodeGallery_NodeImmersive_NodeList_NodeRecipe_NodeVenue_NodeVideo\”:true,\”NodeArticle_NodeBuilder_NodeCovet_NodeImmersive_NodeList_NodeRecipe_NodeVenue_NodeVideo\”:true,\”NodeArticle_NodeBuilder_NodeCovet_NodeGallery_NodeImmersive_NodeList_NodeRecipe_NodeVideo\”:true,\”NodeArticle_NodeBuilder_NodeCovet_NodeGallery_NodeImmersive_NodeList_NodeRecipe\”:true,\”NodeArticle_NodeBuilder_NodeCovet_NodeGallery_NodeImmersive_NodeList\”:true,\”NodeArticle_NodeBuilder_NodeCovet_NodeGallery_NodeImmersive\”:true,\”NodeArticle_NodeBuilder_NodeImmersive_NodeList_NodeVenue\”:true,\”NodeArticle_NodeBuilder_NodeImmersive_NodeList\”:true,\”NodeArticle_NodeCovet_NodeGallery_NodeList_NodeRecipe\”:true,\”NodeArticle_NodeCovet_NodeList_NodeRecipe\”:true,\”NodeArticle_NodeList_NodeRecipe\”:true,\”NodeArticle_NodeList_NodeVenue\”:true,\”NodeArticle_NodeGallery_NodeList\”:true,\”NodeArticle_NodeList\”:true},\”NodeArticle\”:true,\”NodeBuilder\”:false,\”NodeCovet\”:false,\”NodeGallery\”:false,\”NodeImmersive\”:false,\”NodeList\”:false,\”NodeRecipe\”:false,\”NodeSeason\”:false,\”NodeSeries\”:false,\”NodeVenue\”:false,\”NodeVideo\”:false},\”uuid\”:\”da508195-a721-4711-9e31-a7bfa3e4d494\”,\”nid\”:5452426,\”origin_nid\”:49386385,\”site\”:\”Popsugar\”,\”title\”:\”This Tech Chingona Is \\\”Deeply Committed\\\” to Making AI Development Inclusive\”,\”subheadline\”:\”\”,\”teaser_text\”:\”Virginia Puccio has been in the tech industry for 15 years.\”,\”canonical_url\”:\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”,\”cover_images\”:{\”mobile\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/78bec5c866e46b2ca73289.05155608_.jpg\”,\”width\”:1456,\”height\”:1456,\”crop_width\”:1456,\”crop_height\”:1456,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:0,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”mobile\”},\”default\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/636cc8b866e46b29c0d050.95421796_.jpg\”,\”width\”:1024,\”height\”:512,\”crop_width\”:1024,\”crop_height\”:422,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:64,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”default\”},\”facebook\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/b10a263566e46b2ad77563.63177374_.jpg\”,\”width\”:1200,\”height\”:630,\”crop_width\”:1198,\”crop_height\”:629,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:0,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”facebook\”},\”pinterest\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/b10a263566e46b2a65b572.04498181_.jpg\”,\”width\”:1456,\”height\”:2184,\”crop_width\”:1456,\”crop_height\”:2184,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:0,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”pinterest\”},\”twitter\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/9bf480fe66e46b2b4dc688.84325283_.jpg\”,\”width\”:1024,\”height\”:512,\”crop_width\”:1024,\”crop_height\”:512,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:0,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”twitter\”},\”tall\”:{\”image_data\”:{\”thumbor_image\”:{\”original_uri\”:\”2024/09/13/736/n/49351762/9bf480fe66e46b2ba98755.60925985_.jpg\”,\”width\”:1456,\”height\”:2184,\”crop_width\”:1456,\”crop_height\”:2160,\”crop_x_coordinate\”:0,\”crop_y_coordinate\”:0,\”add_watermark\”:false,\”preserve_image_format\”:false,\”convert_colorspace\”:false,\”rotation\”:0,\”is_animated\”:false,\”external_id\”:null,\”iptc_data\”:null,\”xmp_data\”:null,\”sources\”:[{\”source\”:\”Virginia Puccio/Illustration by Keila Gonzalez\”,\”source_url\”:null,\”creator\”:null}]},\”__typename\”:\”MediaThumborImage\”},\”alt_tag\”:null,\”cover_image_type\”:\”tall\”}},\”cover_videos\”:null,\”has_full_width_main\”:false,\”word_count\”:561,\”character_count\”:3163,\”duration\”:null,\”reporting_category\”:\”Editorial\”,\”apple_news_id\”:\”9ce58c26-b7b3-43eb-945b-6e4b107e51aa\”,\”breadcrumbs\”:[{\”name\”:\”Careers\”,\”url\”:\”careers\”},{\”name\”:\”Juntos\”,\”url\”:\”latest/juntos\”},{\”name\”:\”Technology\”,\”url\”:\”topics/technology\”}],\”pinterest_title\”:null,\”pinterest_description\”:null,\”breaking_banner_text\”:null,\”migration\”:[],\”is_ama\”:false,\”ama_is_over\”:false,\”ama_start_time\”:{\”_seconds\”:1723657862,\”_nanoseconds\”:0},\”seo_title\”:\”Virginia Puccio of Fuel AI on Being a Latina in Tech\”,\”seo_description\”:\”Virginia Puccio on founding Fuel AI, what she\’s learned being a Jewish Latina in tech, and what she does to practice self-care.\”,\”social_title\”:null,\”social_description\”:null,\”seo_schema\”:null,\”seo_schema_tags\”:[{\”@context\”:\”https://schema.org\”,\”@type\”:\”BreadcrumbList\”,\”itemListElement\”:[{\”@type\”:\”ListItem\”,\”position\”:1,\”name\”:\”Careers\”,\”item\”:\”https://www.popsugar.com/careers\”},{\”@type\”:\”ListItem\”,\”position\”:2,\”name\”:\”Juntos\”,\”item\”:\”https://www.popsugar.com/latest/juntos\”},{\”@type\”:\”ListItem\”,\”position\”:3,\”name\”:\”Technology\”,\”item\”:\”https://www.popsugar.com/topics/technology\”}]},{\”@context\”:\”http://www.schema.org\”,\”@type\”:\”NewsArticle\”,\”headline\”:\”Virginia Puccio of Fuel AI on Being a Latina in Tech\”,\”datePublished\”:\”2024-09-15T13:00:04+00:00\”,\”dateModified\”:\”2024-09-15T13:00:04+00:00\”,\”mainEntityOfPage\”:{\”@type\”:\”WebPage\”,\”@id\”:\”https://www.popsugar.com/careers/virginia-puccio-fuel-ai-latina-tech-49386385\”},\”image\”:{\”@type\”:\”ImageObject\”,\”url\”:\”https://media1.popsugar-assets.com/files/thumbor/-UMVwN9cA4_oCks5CHpLjHdKlmw=/1456×970/top/filters:format_auto():quality(85):extract_cover()/2024/09/13/728/n/49351762/tmp_rhf9xT_30437fc73e408fdf_Main_PS24_09_TechChingonas_VirginiaPuccio_1456x970.jpg\”,\”width\”:1456,\”height\”:970},\”publisher\”:{\”@type\”:\”Organization\”,\”name\”:\”POPSUGAR\”,\”logo\”:{\”@type\”:\”ImageObject\”,\”url\”:\”https://assets3.thrillist.com/v1/image/3179882\”,\”width\”:1817,\”height\”:1080},\”sameAs\”:[\”https://en.wikipedia.org/wiki/PopSugar\”,\”https://www.wikidata.org/wiki/Q7228965\”,\”https://www.facebook.com/POPSUGAR/\”,\”https://twitter.com/POPSUGAR\”,\”https://www.tiktok.com/@ps.feelgood\”,\”https://www.instagram.com/ps.feelgood/\”,\”https://www.instagram.com/ps.fit\”,\”https://www.linkedin.com/company/popsugar\”,\”https://www.instagram.com/ps.beauty/\”,\”https://www.instagram.com/ps.fit\”,\”https://www.pinterest.com/popsugar/\”,\”https://www.threads.net/@ps.feelgood\”,\”https://www.facebook.com/POPSUGARWellness\”,\”https://www.facebook.com/POPSUGARBeauty\”,\”https://www.facebook.com/POPSUGARMustHave\”,\”https://www.facebook.com/ClassFitsugar\”,\”https://www.youtube.com/popsugarfitness\”,\”https://www.youtube.com/popsugarvideo\”]},\”author\”:{\”@type\”:\”Person\”,\”name\”:\”Johanna Ferreira\”,\”url\”:\”https://www.popsugar.com/author/johanna-ferreira\”},\”keywords\”:[\”Technology\”],\”description\”:\”Virginia Puccio on founding Fuel AI, what she\’s learned being a Jewish Latina in tech, and what she does to practice self-care.\”,\”articleSection\”:\”Careers\”}],\”og_url\”:null,\”ad_product_disclosure_text\”:null,\”enhanced_term_url\”:null,\”theme\”:null,\”enhanced_name\”:null,\”is_enhanced\”:null,\”first_element_image\”:true,\”watson_data\”:{\”entities\”:[],\”categories\”:[],\”concepts\”:[]},\”highlights\”:[],\”url_redirects\”:[{\”from\”:\”node/5452426\”,\”nid\”:5452426,\”to\”:\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”,\”routed\”:true,\”statusCode\”:301,\”created\”:1726405204,\”__typename\”:\”NodeArticle\”},{\”from\”:\”5452426\”,\”nid\”:5452426,\”to\”:\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”,\”routed\”:true,\”statusCode\”:301,\”created\”:1726405204,\”__typename\”:\”NodeArticle\”},{\”nid\”:5452426,\”from\”:\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”,\”to\”:\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”,\”routed\”:true,\”statusCode\”:200,\”created\”:1726405204,\”__typename\”:\”NodeArticle\”}],\”urls\”:[\”node/5452426\”,\”5452426\”,\”careers/virginia-puccio-fuel-ai-latina-tech-49386385\”],\”processed_time\”:\”2025-05-22T15:27:37.982Z\”,\”url_priority\”:1,\”description\”:\”Virginia Puccio on founding Fuel AI, what she\’s learned being a Jewish Latina in tech, and what she does to practice self-care.\”,\”is_breaking\”:false,\”is_episode\”:false,\”is_feature\”:false,\”is_published\”:true,\”is_promoted\”:true,\”is_allied\”:false,\”is_sponsored\”:false,\”is_franchise\”:true,\”has_affiliate\”:false,\”is_presented\”:false,\”is_nsfw\”:false,\”is_nsfa\”:false,\”page_route\”:\”/node/article\”,\”__PINNACLE_VERSION\”:\”PINNACLE_3\”,\”__GDPR_STATUS\”:\”disabled\”,\”__USPRIVACY\”:\”1YNY\”}) Skip to main contentCareersJuntosTechnologyThis Tech Chingona Is \”Deeply Committed\” to Making AI Development InclusiveBy Johanna Ferreira Published on Sep 15, 2024 at 9:00 AM Virginia Puccio/Illustration by Keila Gonzalez Virginia Puccio/Illustration by Keila GonzalezVirginia Puccio has been in the tech industry for 15 years. She\’s the founder and CEO of Fuel AI , which operates like DoorDash, but for data. Instead of delivering food, people collect and submit data to companies building AI solutions. She started focusing on AI when she joined Standard AI (formerly Standard Cognition) in 2018.As she says, \”My rich and diverse heritage — Mexican, Puerto Rican, Nigerian, Italian Jewish, Turkish, and Lebanese — provides me with a distinctive perspective. As a Latina, Jewish, female entrepreneur of color, I\’m deeply committed to ensuring AI development is inclusive and ethical.\”As part of our Tech Chingonas package , Puccio shares what the most rewarding part of her job is, what she\’s reading right now, and what her typical workday looks like. Get to know her below.What inspired you to get into tech?When I first graduated from college, it was easy. Silicon Valley was booming and there were more job openings than there were people to fill them. But then I got the startup bug. And I never looked back!What does a typical workday look like for you?I\’m up before 6:30 a.m. My first meeting is at 7 a.m. I have a few meetings, then make breakfast, answer some emails, cross a few things off my Asana list, and head out to yoga. After yoga, I eat lunch, have a few more meetings, and cross more tasks off my Asana list. Then I put my head down in work for the rest of the afternoon and evening. I try to get off my laptop by about 7 p.m., but it doesn\’t always work out. If I have time, I go hiking or play soccer after work.What\’s the most rewarding part of your job?I love building the future. I\’m not married and I don\’t have children. So my life goal is to leave this world better than I found it. My personal mission is that I create a space for others to create. Create wealth, create happiness, create comfort . . the list goes on and on.How did your parents feel about you pursuing a career in tech?They are super proud. My parents always told me I can do anything I want to do and be anything I want to be with hard work and determination. I\’ve been fortunate to have parents who support me in the aspects of my life that are meaningful for me.What\’s the most interesting thing you\’ve experienced being a Latina working in tech?I\’m often the only one. At Standard, I was the only Latina in the entire company of about 150 people. I often find myself to be the only Latina in the room. I used to be called loud a lot. I\’ve been labeled the angry, crazy Latina more times than I can count. But I\’ve found that\’s because people aren\’t used to confident, direct, and assertive women. And they certainly don\’t like to see a woman of color behaving that way.Johanna Ferreira is the content director for PS Juntos. With more than 10 years of experience, Johanna focuses on how intersectional identities are a central part of Latine culture. Previously, she spent close to three years as the deputy editor at HipLatina, and she has freelanced for numerous outlets including Refinery29, Oprah magazine, Allure, InStyle, and Well+Good. She has also moderated and spoken on numerous panels on Latine identity.TechnologySign Up For the PS Newsletter Exclusive product reviews, expert workout tips, and more, delivered to your inbox daily. Subscribe I am 21+ years old By signing up, I agree to the Terms and Privacy Policy.RelatedCareers May 9, 2025The Not-So-Hidden Price of Being a \”Blue-Collar Babe\”Chaya Milchtein tried her best to stay away from blue-collar TikTok, and for a little while it actually worked.Careers Apr 9, 2025I Did a Month of Mirror Work and Manifested a $10,000 Career WinI used to think mirror work was just another self-help trick — until I used it to manifest my very first client in my business, more than $10,000 in one day, a sold-out international retreat, and four paid brand partnerships on my new YouTube channel.Careers Mar 25, 2025This Latina Doubled Her Salary After Being Empowered by Equal Pay DayCarla Santamaria was more than a year into her job in higher education when she first learned about Latina Equal Pay Day.Careers Mar 7, 2025Gen Z Is Romanticizing Office Culture — Is That a Good Thing?You thought we were done with the \”girl boss\” when she imploded in the sun\’s shiny rays a few years ago.Careers Mar 3, 2025When Are Women Allowed to Make Mistakes at Work?The new Netflix series \”Running Point\” may be a comedy, but the central premise is depressing as hell.Careers Feb 27, 2025The Girl Boss Grew Up Into the Nonprofit Boss — and She\’s Still Just as ToxicFans of Nicole Daniels\’s Nonprofit Boss character watch her videos like tiny installments of a horror movie.Careers Feb 19, 2025What Happens to Your Work Friendships After You Leave Your Toxic Job?Years ago, Danielle Bayard Jackson briefly worked at a marketing firm where she says she befriended five coworkers.Careers Feb 13, 2025When Did Getting Laid Off Become a Full-Time Job?The second time designer and illustrator Courtney Myers got laid off looked a lot like the first.Careers Feb 12, 2025Adult Gap Years Are on the Rise, but Are They as Good as They Seem?Here\’s a non-groundbreaking claim: time off from work is really great.Careers Jan 17, 2025Gen Z Can Fix That: Why Young People Want Blue-Collar JobsGen Z, the first generation raised entirely in the digital age, has officially thrown a wrench into the job market.Careers Nov 4, 2024Kamala Harris\’s Joyful Close to Her Campaign Charts a Path For Women LeadersVice President Kamala Harris is the highest-ranking woman in the history of the United States, and she\’s in the final days of a tense presidential campaign.Careers Oct 17, 2024I Moved to Paris and Built a Business — Here\’s How You Can, Too\”What\’s something you\’ve always wanted to do but never said out loud?\” It was 2017, and that one question, casually asked by a friend, completely changed the direction of my life and work.Load More Load More #J-18808-Ljbffr