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- Tasks: Lead the marketing strategy and drive brand awareness in a fast-paced environment.
- Company: PRODA LTD is revolutionising real estate data with innovative software solutions.
- Benefits: Enjoy flexible hybrid working, stock options, and 25 days holiday.
- Why this job: Join a dynamic team and make a real impact in the proptech industry.
- Qualifications: Experience in B2B SaaS marketing and a degree in Marketing or Business required.
- Other info: We're an equal opportunities employer, welcoming diverse applicants.
The predicted salary is between 32000 - 42000 ÂŁ per year.
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At PRODA ( we are building software to unlock the full potential of Real Estate Data no matter the asset class, language or country of origin.
Our solution leverages the latest technologies to automatically capture, standardise and quality check Real Estate data into a single, clean source of truth. The goal is to empower real estate professionals to quickly gain actionable insights from their data and to enable the effective use of software.
Despite being the biggest asset class in the world, the commercial real estate industry relies on excel & PDF “Rent Roll” documents as the primary means of exchanging data. These files are frequently inconsistent, inaccurate, and inaccessible, posing challenges for real estate professionals. Through automated data capture, standardisation, and analysis, PRODA can:
- Build repositories of clean, standardised data
- Increase process efficiency, through faster report generation
- Improve data-driven decision making, by ensuring the accuracy of input data
Furthermore, PRODA easily integrates with existing systems, to ensure consistent dataflow through the whole organisation.
Founded in 2017 by Charles and Peter, two former Real Estate Finance Investment professionals, PRODA is now 66 people strong, and is looking to expand rapidly following a successful Series A raise in Q2 2022.
PRODA has a strong globally recognised client base with an even better sales pipeline. We are looking for you to join us on our exciting journey delivering best-in-class software to the Commercial Real Estate market globally.
The Role
As the Marketing Lead , you will own the development and execution of our marketing strategy, combining digital marketing excellence with strategic planning to position our products as market leaders. You will play a crucial role in driving lead generation, brand awareness, and customer engagement across digital channels, conferences & events. The ideal candidate will bring strong B2B SaaS experience, a solid foundation in marketing analytics, and a passion for innovative technologies.
Responsibilities
- Develop and Execute Marketing Strategy : Craft and implement a comprehensive marketing strategy aligned with business goals, focusing on demand generation, brand awareness, and customer acquisition.
- Lead Digital Marketing Efforts : Manage digital campaigns (SEO, SEM, social media, email, content) to drive qualified leads and increase online visibility.
- Data-Driven Decision Making : Analyse marketing metrics and performance data to optimise campaigns and demonstrate ROI. Implement marketing automation and analytics tools to support this.
- Collaborate with Sales and Product Teams : Align marketing efforts with sales goals, develop product positioning and messaging, and support go-to-market strategies.
- Content and Thought Leadership : Develop compelling content strategies to establish the company’s voice and thought leadership in the proptech and CRE sectors.
- Event and Partnership Marketing : Manage industry events, webinars, and partnerships to enhance brand exposure.
Skills & Qualifications
Experience:
- Proven track record in a senior marketing role, ideally as Head of Marketing or Marketing Director, within a B2B SaaS environment.
- Strong understanding of digital marketing tools, channels, and best practices.
- Experience in protech or commercial real estate (CRE) sectors is highly advantageous.
Education:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field is required.
- An MBA is highly desirable.
Skills:
- Exceptional strategic planning and execution skills.
- Data-driven mindset with expertise in marketing analytics and performance measurement.
- Strong leadership, communication, and stakeholder management abilities.
- Ability to thrive in a dynamic, fast-paced startup environment.
Working at PRODA
As a rapidly growing SaaS business, life at PRODA is fast-paced and collaborative. Our day-to-day work is solving interesting problems using smart technologies, and we pride ourselves on an environment where we can rapidly develop new skills, learn from each other, and truly see the impact of our work.
We believe that our products are transformative, and we work hard to ensure it reaches its potential. Our team is our greatest asset: we are a close-knit group who pull together to achieve our goals.
Further to a strong team environment, working at PRODA offers the following amenities:
- Flexible Hybrid working options
- Stock Options in the Business
- 25 days base holiday
- Includes Couple and Family plans
- Opportunities for Professional Development + Learning Sessions
PRODA treats people fairly. We are an equal opportunities employer and view all applications equally, regardless of gender, colour, ethnic background, religion, disability, age, sexual orientation, gender reassignment or marital/family status.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Real Estate, Financial Services, and Software Development
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Marketing Lead employer: PRODA LTD
Contact Detail:
PRODA LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with PRODA's products and the commercial real estate sector. Understanding their software and how it addresses industry challenges will help you articulate your value during discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B SaaS marketing. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific digital marketing campaigns you've led in the past. Highlight your data-driven approach and how you measured success, as this aligns with the role's focus on analytics.
✨Tip Number 4
Stay updated on the latest trends in proptech and digital marketing. Being able to discuss recent developments or innovations in these areas will demonstrate your passion and commitment to the field.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing, particularly any roles where you've developed and executed marketing strategies. Use keywords from the job description to align your skills with what PRODA is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovative technologies and how your background in digital marketing can contribute to PRODA's goals. Mention specific achievements that demonstrate your ability to drive lead generation and brand awareness.
Showcase Data-Driven Success: Include examples of how you've used marketing analytics to optimise campaigns in previous roles. Highlight any tools or methodologies you’ve implemented that resulted in measurable improvements in performance.
Demonstrate Cultural Fit: PRODA values a collaborative and fast-paced environment. In your application, convey your adaptability and teamwork skills, and share experiences that illustrate how you thrive in dynamic settings.
How to prepare for a job interview at PRODA LTD
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and analytics tools. Be prepared to discuss how you've used data to drive decisions in previous roles, especially in a B2B SaaS context.
✨Showcase Your Digital Savvy
Highlight your experience with digital marketing channels such as SEO, SEM, and social media. Bring examples of successful campaigns you've led and the impact they had on lead generation and brand awareness.
✨Align with Company Goals
Understand PRODA's mission and how their marketing strategy aligns with their business objectives. Be ready to discuss how you can contribute to their goals of increasing efficiency and improving data-driven decision-making.
✨Prepare for Collaborative Discussions
Since collaboration with sales and product teams is crucial, think of examples where you've successfully worked across departments. Emphasise your communication skills and ability to align marketing efforts with broader company strategies.
