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For Companies At a Glance
- Tasks: Manage SEO activities like content strategy, link building, and keyword optimisation.
- Company: Join an award-winning UK Search Agency that's rapidly expanding.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a creative team driving impactful SEO strategies in a fast-paced industry.
- Qualifications: 3+ years of SEO experience, knowledge of analytics tools, and a passion for digital marketing.
- Other info: Work closely with development teams to implement best practices and stay ahead of industry trends.
The predicted salary is between 28800 - 43200 £ per year.
Central Employment are working with an expanding, award-winning UK Search Agency, as they look to appoint an SEO Specialist, reporting into the Head of SEO.
As a SEO Specialist:-
- Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in search campaigns
- Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
- Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with internal teams to drive SEO in content creation and content programming
- Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development
- Develop reporting and regularly feed back to internal teams and management on SEO campaign performance
Essential experience:
- A minimum of 3 years proven experience of SEO experience and implementing SEO campaigns
- Experience in the following sectors; B2B technology, software distribution, e-commerce
- Experience in bespoke client link building
- In-depth experience with website analytics tools (e.g. Google Analytics, Screaming Frog, MoZ)
- Advanced Excel experience – to analyse data, identify trends and present data
- An understanding of HTM/CSS, JavaScript and WordPress
- An active interest in the digital industry
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SEO Specialist employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO tools and trends. Being well-versed in platforms like Google Analytics, Screaming Frog, and MoZ will not only boost your confidence but also demonstrate your commitment to staying updated in the ever-evolving SEO landscape.
✨Tip Number 2
Network with professionals in the SEO field. Attend industry events, webinars, or local meetups to connect with others who share your passion. This can lead to valuable insights and potential referrals that could help you land the job.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past SEO campaigns you've worked on. Highlight specific metrics and results to illustrate your ability to drive ROI and optimise performance, which is crucial for the role.
✨Tip Number 4
Stay proactive in learning about competitors in the B2B technology and e-commerce sectors. Understanding their strategies and how they implement SEO can give you a competitive edge and show your potential employer that you're ready to contribute from day one.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in managing campaigns and using analytics tools. Use specific examples to demonstrate your skills in content strategy, link building, and keyword optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and the digital industry. Mention your experience with B2B technology and e-commerce, and how you can contribute to the company's growth through effective SEO strategies.
Showcase Your Analytical Skills: Since the role requires data analysis, include examples of how you've used tools like Google Analytics or Screaming Frog to drive SEO performance. Highlight any successful campaigns where your analysis led to increased ROI.
Stay Current with SEO Trends: Mention any recent SEO trends or best practices you've implemented in your previous roles. This shows that you're proactive and committed to staying updated in the fast-evolving digital landscape.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and best practices. Be prepared to discuss your experience with tools like Google Analytics and Screaming Frog, as well as any successful campaigns you've managed.
✨Demonstrate Analytical Skills
Since the role involves data analysis, be ready to explain how you've used analytics to drive decisions in past projects. Bring examples of how you've identified trends and optimised campaigns for better ROI.
✨Prepare for Technical Questions
Expect questions about HTML, CSS, and JavaScript, as well as how these relate to SEO. Brush up on your technical knowledge and be ready to discuss how you've collaborated with development teams in the past.
✨Discuss Your Content Strategy Experience
Be prepared to talk about your approach to content strategy and link building. Share specific examples of how you've optimised content across various platforms and the results you achieved.
