At a Glance
- Tasks: Create and execute engaging content strategies for customer journeys and demand generation.
- Company: Join a dynamic team in Feltham, London, focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a creative culture that values data-driven decisions and AI innovation.
- Qualifications: No specific experience required; just a passion for marketing and content creation.
- Other info: This role lasts until the end of the year, perfect for students seeking short-term experience.
The predicted salary is between 28800 - 48000 £ per year.
Role: Marketing Analyst
Location/Distance: Feltham, London
Duration: until end of this year
Key responsibilities:
• Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs.
• Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle.
• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more.
• Partner with channel leads to determine content placement and promotion strategies across digital ecosystems.
• Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.
• Conduct content audits and oversee publishing within content management and project management systems.
• Manage content localization efforts to ensure consistent global messaging.
• Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend.
Marketing Analyst employer: LanceSoft, Inc.
Contact Detail:
LanceSoft, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and generative AI. Understanding how these technologies can enhance content strategies will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who work with content strategy. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare examples of your past work that demonstrate your ability to develop and execute content strategies. Be ready to discuss how you've used data to inform your decisions and optimise content performance.
✨Tip Number 4
Research StudySmarter's current content initiatives and think about how you could contribute. Tailoring your approach to align with our goals will show your genuine interest in the position.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Analyst. Familiarise yourself with content strategy, customer journeys, and performance metrics as these are key aspects of the role.
Tailor Your CV: Customise your CV to highlight relevant experience in content creation, data analysis, and collaboration with stakeholders. Use specific examples that demonstrate your ability to develop and execute content strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the generative AI landscape and how it can be applied to content strategy. Mention any previous experience with content audits or budget planning to strengthen your application.
Highlight Data-Driven Achievements: In your application, emphasise any achievements that involved using data to inform decisions or optimise content. This could include metrics from past campaigns or projects that illustrate your impact on content effectiveness.
How to prepare for a job interview at LanceSoft, Inc.
✨Know Your Content Strategy
Familiarise yourself with the principles of a comprehensive content strategy. Be prepared to discuss how you would develop and execute such a strategy for customer journeys and demand generation programs.
✨Showcase Your Data Skills
Highlight your experience with data and performance metrics. Be ready to explain how you've used data to measure effectiveness and optimise content in previous roles.
✨Understand Generative AI
Research the generative AI landscape and think about how it can be integrated into content strategies. Prepare examples of how you might leverage AI to enhance content production.
✨Collaboration is Key
Emphasise your ability to work with cross-functional teams. Share specific examples of past collaborations that led to successful content creation or campaign execution.