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- Tasks: Lead influencer marketing strategies and campaigns for top clients, driving creative storytelling.
- Company: Join Smarts, a leading UK PR & Creative agency with a vibrant team across multiple cities.
- Benefits: Enjoy a hybrid work model, creative environment, and opportunities for professional growth.
- Why this job: Be part of innovative campaigns that shape cultural narratives and make a real impact.
- Qualifications: Proven experience in influencer marketing, strong communication skills, and a strategic mindset required.
- Other info: 12-month fixed-term contract with a dynamic team focused on creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Senior Influencer Marketing Consultant (Senior Creator Consultant)
Find out if this opportunity is a good fit by reading all of the information that follows below.
Based in London – Hybrid with 2 days per week in the office
12 month fixed term contract
About Smarts
Smarts is one of the UK’s top PR & Creative agencies and one of the fastest growing in the PR Week Top 20. From our offices in Belfast, London, Glasgow, Amsterdam, and New York. Our nearly 200 strong team of creatives, strategists, writers, film-makers, designers, influencer experts and internal comms champions are all pointed in that direction, working out every day how to embed clients like Diageo, Booking.com, British Gas and Zalando in the cultural fabric of people\’s live, forging meaningful connections that last.
A multi-disciplinary agency, our expertise stretches beyond traditional PR and media relations, into social and digital, influencer partnerships, content creation and more.
About the Role
We have a unique opportunity for a Senior Creator Consultant to join our team and work on some of our most exciting accounts.
A clear thinker, with experience and a strong sense of what makes a strong creator-marketing story, your intuition is good, you react quickly, effectively and decisively and you are able to clearly communicate your perspective with conviction. You set the agenda, tone and pace, and instil confidence in clients and teams with ease. You are brave, poised and committed to making the right decisions that deliver excellent results.
Constantly striving to achieve bigger, better, more creative campaigns and results for clients that help grow fame and reputation for them and us.
Key Responsibilities
Business
- Be a proactive creator-marketing leader within the business – working across multiple teams as projects and campaigns develop.
Leadership
- Actively contribute to an innovative, collaborative and supportive work environment – using your skills, insight and behaviours to build high-functioning teams
- Carry yourself, everyday, in a way that helps motivate others, builds morale and inspires colleagues to achieve more – lead with a positive example
- Use your expertise to grow the creator-marketing capabilities and thinking of the teams you are part of, with a particular emphasis on enhancing the skills of less experienced team members
- Push your clients and the teams you are part of to identify and tell the most powerful stories – being prepared to fight for the best results, not the easiest path
New Business
- Play an active role in shaping the creator marketing approach for new business opportunities when assigned to an opportunity. Your input should go beyond just the creator approach or ‘storytelling’ but to shape the overall response that enables us to generate the strongest stories – playing a role in ideation and potential campaign deployment.
- Proactively be looking for – and raising with account leads – opportunities for additional creator-marketing opportunities within existing clients
Financial
- In partnership with the account leads you are working with, ensure that the creator aspects of any client activity are costed accurately and delivered within budget
Client
- Be on top of creator marketing trends and what is driving earned conversation in the client categories you are working in.
- Use your knowledge of what is happening in category and adjacent category spaces to shape attention-grabbing stories that deliver the creator-marketing component to client campaigns
- Understand the intricacies of your clients’ business(es) and how any work you are doing fits as part of addressing their challenges
- Where appropriate, be a direct connection to the client on on-going brand creator-marketing activity
- Generate and develop world-leading attention-grabbing ideas
- Oversee quality control on creator-marketing activity and materials for campaigns and clients you are working on – taking ultimate responsibility for accurate messaging, proof-reading and delivery mechanics
- Where necessary – and as agreed with client teams – provide leadership or advise internal teams on strong story ideas emerging from wider campaign platforms, having a considered point of view on key messaging, press materials, media targets and sell-in strategies
About you
Experience & Expertise:
- Proven experience working within influencer marketing, ideally in a senior or consultancy role.
- Strong understanding of earned media, content creation, and talent/influencer partnerships.
- Track record of shaping and supporting influencer strategy and campaign development across channels.
- Comfortable acting as senior counsel for both clients and internal teams on influencer-led and earned media activity.
- Confident leading and mentoring junior team members within the influencer or creator marketing space.
Skills & Attributes:
- Highly strategic thinker with the ability to generate, develop, and sell powerful, attention-grabbing ideas.
- Strong communicator – both written and verbal – able to lead meetings and present to clients with impact.
- Emotionally intelligent leader who can inspire, influence, and build trust across diverse teams.
- Able to balance hands-on delivery with advisory and nurturing roles across campaign lifecycles.
- Keen sense of what drives media and influencer engagement across client categories.
Other Essentials:
- Demonstrates Smarts’ core values: Infectiously Curious, Unusually Brave, Relentlessly Committed.
- Passion for pushing boundaries in communications and challenging standard approaches.
If this sounds like you, apply today!
Senior Influencer Marketing Consultant employer: Smarts
Contact Detail:
Smarts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Marketing Consultant
✨Tip Number 1
Network with professionals in the influencer marketing space. Attend industry events, webinars, or workshops where you can meet people who work at agencies like Smarts. Building relationships can give you insights into their culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing. Follow relevant blogs, podcasts, and social media accounts to understand what’s currently working in the industry. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your strategic thinking and leadership skills. Be ready to share how you’ve successfully led teams or projects, as this role requires a strong ability to inspire and motivate others.
✨Tip Number 4
Research Smarts' recent campaigns and clients. Understanding their approach and the types of stories they tell will allow you to tailor your discussions and show how your experience aligns with their goals and values.
We think you need these skills to ace Senior Influencer Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and consultancy roles. Use specific examples that demonstrate your ability to lead campaigns and mentor junior team members.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how your skills align with the role. Mention your understanding of earned media and your strategic thinking abilities, as these are key attributes for the position.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led or innovative strategies you've implemented that resulted in increased engagement or brand recognition.
Demonstrate Cultural Fit: Research Smarts' core values and reflect them in your application. Show how you embody qualities like curiosity, bravery, and commitment, and explain how you can contribute to their collaborative and innovative work environment.
How to prepare for a job interview at Smarts
✨Showcase Your Experience
Be prepared to discuss your previous work in influencer marketing. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your expertise and ability to drive successful outcomes.
✨Understand the Company Culture
Research Smarts and its core values. Be ready to explain how your personal values align with theirs, particularly around being 'Infectiously Curious', 'Unusually Brave', and 'Relentlessly Committed'. This shows that you're not just a fit for the role, but also for the company.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples of how you've navigated challenges in past roles, particularly in shaping influencer strategies or leading teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Leadership Skills
As a Senior Influencer Marketing Consultant, you'll need to lead and mentor others. Share experiences where you've inspired teams or contributed to a collaborative environment. Highlight your ability to motivate others and push for creative solutions.
