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- Tasks: Lead innovative marketing strategies to drive user growth in the crypto space.
- Company: Join a dynamic, globally distributed team at the forefront of Web3 and blockchain.
- Benefits: Enjoy remote work flexibility, competitive salary, and potential equity packages.
- Why this job: Be part of a mission-driven team shaping the future of crypto with impactful campaigns.
- Qualifications: Proven growth marketing experience, especially in crypto or tech startups, is essential.
- Other info: Ideal for strategic thinkers passionate about blockchain technology and community engagement.
The predicted salary is between 90000 - 120000 £ per year.
Role: Crypto Marketing Director
Ensure you read the information regarding this opportunity thoroughly before making an application.
Location: Fully Remote
Salary: £90k–£120k (DOE)
Are you passionate about driving growth in the fast-paced world of Web3 and blockchain? Join a dynamic CEX, globally distributed team where you\’ll lead cutting-edge marketing strategies that bring crypto products to millions.
We’re looking for a Crypto Marketing Director who thrives on building user-centric campaigns, scaling global communities, and driving user acquisition in the digital asset space. You\’ll take the lead in crafting and executing growth marketing strategies to position our brand at the forefront of the crypto industry.
Your Responsibilities:
- Lead growth marketing: Design and execute end-to-end strategies that drive measurable user growth and retention across all channels.
- Campaign execution: Build and manage multi-channel campaigns (digital, social, influencer, content) to support new product launches and community engagement.
- Market strategy: Develop insights-driven marketing plans based on trends, competitor analysis, and user behavior.
- Community growth: Cultivate and expand vibrant, engaged communities across Discord, Telegram, Twitter/X, and emerging platforms.
- Cross-functional collaboration: Work closely with product, design, and business development teams to align messaging and maximise impact.
- Analytics & optimisation: Monitor performance metrics, iterate on campaigns, and optimise for KPIs including CAC, LTV, and engagement.
- Brand positioning: Strengthen our brand presence and voice in a rapidly evolving market landscape.
- Trend monitoring: Stay ahead of the curve on crypto, Web3, and cultural trends that influence our target audiences.
Requirements:
- Proven experience in growth marketing, ideally within crypto, fintech, or tech startups.
- A strong track record of designing and executing campaigns that acquire and retain users.
- Deep understanding of community-led growth and social media strategies.
- Experience working with influencers, partnerships, and paid media in the crypto space.
- Strategic thinker with excellent execution and project management skills.
- Data-driven mindset with experience using tools like Google Analytics, Mixpanel, or similar.
- Exceptional communication skills and comfort operating in a fully remote, fast-paced environment.
- Passion for blockchain technology, DeFi, or Web3 innovation.
It’s A Bonus If You Have:
- Experience launching tokens or contributing to crypto protocol growth.
- Background in PR, branding, or community-led product development.
- Prior leadership of remote, distributed marketing teams.
The Benefits:
- Remote-first culture: Work from anywhere with flexibility across time zones.
- High-impact role: Lead the marketing function in a fast-growing company with a global user base.
- Competitive compensation: £90k–£120k salary + potential token/equity packages aligned with your contributions.
- Professional growth: Be part of a mission-driven team building the future of Web3.
If you\’re an innovative marketing leader ready to shape the next chapter in crypto, we\’d love to hear from you. Apply now to join a team pushing the boundaries of what’s possible in crypto.
Marketing Director employer: Intellect Group
Contact Detail:
Intellect Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in the crypto and Web3 space. Being able to discuss current events and innovations during your interview will demonstrate your passion and knowledge, making you a more attractive candidate.
✨Tip Number 2
Engage with communities on platforms like Discord and Twitter/X where crypto discussions are happening. This will not only help you understand user behaviour but also allow you to showcase your community engagement skills during the interview.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led, particularly those that involved user acquisition and retention. Be ready to discuss the strategies you used and the results achieved, as this will highlight your expertise in growth marketing.
✨Tip Number 4
Network with professionals in the crypto industry through LinkedIn or relevant online forums. Building connections can provide insights into the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Crypto Marketing Director position. Tailor your application to highlight your relevant experience in growth marketing, especially within the crypto or fintech sectors.
Craft a Compelling CV: Your CV should clearly showcase your achievements in previous marketing roles, particularly those that demonstrate your ability to drive user acquisition and community growth. Use metrics to quantify your successes, such as percentage increases in user engagement or campaign performance.
Write a Strong Cover Letter: In your cover letter, express your passion for blockchain technology and the crypto industry. Highlight specific examples of successful campaigns you've led and how they align with the company's goals. Make it personal and show your enthusiasm for the role.
Showcase Your Knowledge: Demonstrate your understanding of current trends in the crypto and Web3 space. Mention any relevant tools or analytics platforms you are familiar with, and discuss how you would apply this knowledge to enhance the company's marketing strategies.
How to prepare for a job interview at Intellect Group
✨Showcase Your Crypto Knowledge
Make sure to demonstrate your understanding of the crypto landscape during the interview. Discuss recent trends, key players, and how they influence marketing strategies. This will show your passion for the industry and your ability to stay ahead of the curve.
✨Prepare Case Studies
Bring examples of successful campaigns you've led in the past, especially those related to user acquisition and community growth. Be ready to discuss the strategies you employed, the challenges you faced, and the results achieved. This will highlight your hands-on experience and strategic thinking.
✨Emphasise Community Engagement
Since community-led growth is crucial in the crypto space, be prepared to talk about your experience in building and nurturing online communities. Share specific tactics you've used on platforms like Discord and Twitter/X to engage users and foster loyalty.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with analytics tools and how you've used data to inform your marketing strategies. Discuss specific KPIs you've tracked and how you've optimised campaigns based on performance metrics. This will showcase your analytical mindset and commitment to achieving measurable results.
