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- Tasks: Lead pricing strategies and collaborate on commercial decisions for iconic UK drinks brands.
- Company: AG Barr has over 145 years of heritage, home to beloved brands like IRN-BRU and RUBICON.
- Benefits: Enjoy hybrid working, career development, discounts, and a supportive culture.
- Why this job: Join a dynamic team influencing key business decisions and shaping brand success.
- Qualifications: Strategic thinker with FMCG experience, strong analytical skills, and confident communication.
- Other info: We are an equal opportunities employer, open to discussing adjustments for candidates.
The predicted salary is between 43200 - 72000 £ per year.
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Location
Cumbernauld, Middlebrook or Milton Keynes – Hybrid Working
Are you ready to Be Your Best Barr None?
At AG Barr, we are shaping brands that punch above their weight and building careers through bold thinking and commercial sharpness.
With over 145 years of heritage, we are home to some of the UK\’s most distinctive drinks brands – IRN-BRU, RUBICON, Boost, FUNKIN and MOMA. Our Revenue Growth Management (RGM) team plays a central role in steering these brands for long-term value creation.
This role reports into the Head of Revenue Growth Management and Value Strategy and sits at the heart of how we think about price, pack and profit. You’ll help shape how our products show up on shelf, influence commercial decision-making and ensure every penny we earn delivers value across the business.
What we’re looking for…
We are looking for a commercially astute Revenue Growth Manager to lead our pricing and pack architecture strategies. You will collaborate cross-functionally to deliver insight-led, value-driven solutions that align with consumer expectations and business ambition.
You will play a key role in:
- Building and executing pricing strategies that optimise value, margin and market competitiveness
- Defining and managing our price ladders, RRSPs and channel pack strategies across retail and out-of-home
Leading RGM input into innovation, defining commercial frameworks for new products
Providing recommendations in response to changing market conditions, legislation or customer dynamics
Embedding structured, data-led RGM thinking across key commercial decision-making forums
What you’ll bring…
- A strategic thinker with strong commercial and financial acumen
- Experienced in FMCG, ideally within Revenue Growth or Commercial Strategy
- Proficient in using shopper insight, scan data and analytics tools to shape commercial recommendations
- A confident communicator, comfortable influencing cross-functional stakeholders
- Outcome-focused, able to translate complex insight into actionable recommendations
- Familiar with P&L levers and how they impact profitability across the value chain
What we offer…
We believe in developing our people and rewarding performance. In addition to a competitive benefits package, you’ll gain exposure to senior leaders, high-impact projects and the opportunity to influence business-critical decisions.
From flexible working and career development to discounts and staff perks, AG Barr offers a culture where people can truly Be Their Best Barr None.
We are an equal opportunities employer and are happy to discuss reasonable adjustments with candidates as required.
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Revenue Growth Manager employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Revenue Growth Manager
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their market positioning. Understanding how IRN-BRU, RUBICON, and others fit into the competitive landscape will help you articulate your insights during discussions.
✨Tip Number 2
Brush up on your knowledge of pricing strategies and pack architecture. Be prepared to discuss specific examples of how you've successfully implemented these in previous roles, as this will demonstrate your expertise.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those with experience in Revenue Growth Management. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing how you've used data to drive commercial decisions. Being able to translate complex data into actionable recommendations will be key in impressing the hiring team.
We think you need these skills to ace Revenue Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Revenue Growth Management and FMCG. Use specific examples that demonstrate your strategic thinking and commercial acumen, particularly in pricing strategies and market competitiveness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of AG Barr's brands and their market positioning. Explain how your skills align with the role and provide examples of how you've successfully influenced cross-functional teams in previous roles.
Highlight Analytical Skills: Emphasise your proficiency in using shopper insights, scan data, and analytics tools. Provide concrete examples of how you've used data to shape commercial recommendations and drive business outcomes.
Showcase Communication Skills: Demonstrate your ability to communicate effectively with stakeholders. Include examples of how you've influenced decision-making processes and translated complex insights into actionable recommendations in your application.
How to prepare for a job interview at AG Barr
✨Understand the Company and Its Brands
Before your interview, make sure you research AG Barr and its key brands like IRN-BRU and RUBICON. Understanding their market position and recent developments will help you demonstrate your enthusiasm and knowledge during the conversation.
✨Showcase Your Commercial Acumen
Prepare to discuss your experience in Revenue Growth Management or Commercial Strategy, particularly in FMCG. Be ready to provide specific examples of how you've successfully implemented pricing strategies or influenced commercial decisions in previous roles.
✨Be Data-Driven
Since the role involves using shopper insights and analytics tools, come prepared with examples of how you've used data to shape recommendations. Highlight any experience you have with P&L levers and how they impact profitability.
✨Practice Your Communication Skills
As a confident communicator, you'll need to influence cross-functional stakeholders. Practice articulating complex insights clearly and concisely, and be ready to discuss how you've successfully communicated with different teams in the past.
