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For Companies At a Glance
- Tasks: Lead performance strategy across digital channels and connect teams for cohesive media decisions.
- Company: Join a creative, independent media agency known for its innovative culture and integrated strategies.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of performance marketing, driving impactful strategies and mentoring a talented team.
- Qualifications: Strong background in performance marketing with experience in multiple channels and data-driven decision-making.
- Other info: This is a senior role with direct client engagement and collaboration opportunities.
The predicted salary is between 54000 - 72000 £ per year.
Head of Performance Strategy
12-Month FTC | London | Hybrid Working | up to £90,000
The Opportunity
I’m working with a brilliant, fully independent media agency that’s known for its creative thinking, progressive culture, and integrated approach to media strategy.
They’re looking for a Head of Performance Strategy to join the team on a 12-month FTC. This is a senior role that sits at the intersection of performance marketing and broader comms strategy, perfect for someone who’s as comfortable in the detail of digital channels as they are in big-picture thinking.
You’ll lead performance strategy across search, social, programmatic, and more, while acting as a connector between the performance planning team and the comms strategists to make sure media decisions are cohesive, innovative, and effective.
What You’ll Be Doing
Leading performance strategy across key accounts – You’ll shape joined-up, data-informed strategies that deliver measurable impact, connecting performance thinking with broader campaign narratives.
Bringing innovation into play – Whether it’s emerging retail media formats, advanced use of first-party data, or creative ways to use TikTok or YouTube — you’ll push the team to test and learn, not just rinse and repeat.
Working cross-functionally – You’ll act as the glue between performance specialists and comms planners, ensuring strategies aren’t developed in silos and that everything ladders up to clear client goals.
Using data to tell stories and guide decisions – You won’t just report numbers, you’ll help clients and internal teams understand what’s working, what’s not, and where to go next. Attribution, forecasting, incrementality, all part of the toolkit.
Team mentoring & thought leadership – You’ll lead and inspire a team of ambitious channel experts, helping them think beyond platform-level tactics and into strategic, client-focused thinking.
Client engagement & collaboration – This is a senior client-facing role, you’ll present strategic recommendations, support long-term planning, and collaborate closely with media owners and internal teams.
What They’re Looking For
- A strong background in performance marketing, with experience leading strategy across multiple channels (paid search, social, programmatic, affiliate, etc.).
- Someone who knows their way around data, platforms, and tools — but also sees the bigger picture.
- Experience working in a media agency environment, ideally with both brand and performance-led clients.
- A naturally collaborative person who enjoys working across teams to build smarter, joined-up campaigns.
- Confidence in working directly with senior stakeholders — both internally and externally.
- Passion for innovation and a forward-thinking view on where performance media is heading.
If this sounds like your kind of challenge, I’d love to speak.
Please get in touch for a confidential chat and more details via
Head of Performance Strategy employer: Ultimate Asset
Contact Detail:
Ultimate Asset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in areas like retail media and first-party data usage. This knowledge will not only help you stand out but also demonstrate your passion for innovation during discussions.
✨Tip Number 2
Network with professionals in the media agency space, particularly those who have experience in performance strategy. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully integrated performance marketing with broader communications strategies in past roles. This will showcase your ability to connect the dots and think strategically.
✨Tip Number 4
Be ready to demonstrate your data storytelling skills. Think of ways to present complex data in a clear and engaging manner, as this is crucial for client engagement and collaboration in the role.
We think you need these skills to ace Head of Performance Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing and strategy across various channels. Use specific examples that demonstrate your ability to lead teams and deliver measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation in performance media. Discuss how your background aligns with the role and provide insights into how you can contribute to the agency's goals.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on data-driven achievements. Include metrics that showcase your impact on campaigns and how you've used data to inform strategic decisions.
Prepare for Interviews: Anticipate questions about your experience with cross-functional collaboration and client engagement. Be ready to discuss specific strategies you've implemented and how they align with broader campaign narratives.
How to prepare for a job interview at Ultimate Asset
✨Showcase Your Strategic Thinking
As a Head of Performance Strategy, it's crucial to demonstrate your ability to think both strategically and analytically. Prepare examples of how you've successfully integrated performance marketing with broader communications strategies in past roles.
✨Highlight Your Data Proficiency
Be ready to discuss your experience with data analysis and how you've used insights to drive performance. Share specific instances where your data-driven decisions led to measurable improvements in campaign outcomes.
✨Emphasise Collaboration Skills
This role requires working cross-functionally, so illustrate your collaborative approach. Talk about how you've effectively partnered with different teams to create cohesive strategies that align with client goals.
✨Demonstrate Innovation and Adaptability
The agency values creative thinking and innovation. Prepare to discuss how you've embraced new trends or technologies in performance marketing, and be ready to share ideas on how to push the boundaries in this space.
