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- Tasks: Lead and inspire a team to achieve sales targets and deliver exceptional customer experiences.
- Company: WED2B is a fast-growing bridal retailer with 59 stores across the UK and Europe.
- Benefits: Enjoy competitive salary, uncapped commission, enhanced parental benefits, and clear career progression.
- Why this job: Join a supportive culture focused on excellence and personal growth while making a real impact.
- Qualifications: Strong leadership experience, target-driven mindset, and a passion for customer service are essential.
- Other info: Applications are only accepted from females and transgender women with a Gender Recognition Certificate.
The predicted salary is between 16298 - 19129 £ per year.
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Are you ready to lead, inspire, and deliver outstanding results?
At WED2B, one of the world’s fastest-growing bridal retailers, we’re looking for a driven and dynamic Assistant Manager to join our Cardiff team. This is a unique opportunity to showcase your leadership skills, develop a high-performing team, and make a real impact in a supportive, global network.
About the Role
As an Assistant Manager at WED2B, you will be a pivotal force behind the success of your store. We’re looking for someone who isn’t just passionate about customer service but has the strategic leadership skills to motivate a team, drive sales, and deliver exceptional results.
You’ll lead from the front — setting the standard for excellence on the shop floor, supporting and developing your team members, and ensuring operational excellence across all areas of the business.
You’ll be responsible for:
Inspiring, coaching, and developing your team to achieve and exceed sales targets
Maintaining operational standards and ensuring a seamless, exceptional customer experience
Managing performance through effective communication, regular feedback, and hands-on leadership
Problem-solving in a fast-paced environment, ensuring quick resolutions to customer and operational issues
Proactively identifying opportunities for improvement to enhance team effectiveness and store performance
About You
You have strong leadership experience, ideally within a luxury retail setting
You are target-driven and passionate about achieving commercial success through teamwork
You thrive under pressure and bring a calm, organised approach to problem-solving and decision-making
You naturally build trust with your team and create a positive, high-energy work environment
You are adaptable, self-motivated, and always seeking ways to grow both personally and professionally
Experience in bridal or formalwear retail is a plus, but a passion for creating magical customer experiences is essential
About Us
WED2B’s unique “no appointment needed” model has positioned us as a leader in the bridal industry, with 59 stores across the UK and Europe. Our success is built on the talent and ambition of our teams, supported by industry-leading training and a culture of excellence. Through structured training, ongoing development, and our buddy system, you will always have the tools — and support — you need to succeed.
Competitive salary and uncapped commission scheme
Enhanced maternity and paternity benefits
Access to an online benefits platform
Clear pathways for career progression and leadership development
Are you ready to take the next step in your career and lead a team to success?
At WED2B, we know when we find \”the one\” — just like our brides do. If you’re passionate about leadership, excellence, and helping others shine, you might just be the one we’re looking for.
We are committed to creating a diverse, inclusive, and supportive workplace for everyone.
Please note: due to the nature of the role (assisting brides in a state of undress), under the Equality Act, we can only accept applications from females and transgender women with a Gender Recognition Certificate (GRC).
Job Types: Permanent, part-time
Salary: £27,164 per annum (Full Time Equivalent based on 40 hours per week) plus generous commission
Hours of Work:32 hours per week, 5 days per week, flexibility required over weekends and weekdays
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Assistant Manager employer: WED2B
Contact Detail:
WED2B Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Manager
✨Tip Number 1
Familiarise yourself with WED2B's unique 'no appointment needed' model. Understanding how this approach enhances customer experience will help you demonstrate your alignment with their values during any discussions.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully motivated and developed teams in previous roles. Be ready to discuss specific strategies you've used to drive sales and improve team performance.
✨Tip Number 3
Research the bridal industry trends and customer preferences. Being knowledgeable about current styles and customer expectations will allow you to engage in meaningful conversations and demonstrate your passion for creating magical experiences.
✨Tip Number 4
Prepare to discuss how you handle pressure and problem-solving in fast-paced environments. Think of examples where you've successfully resolved issues quickly, as this is crucial for the role of Assistant Manager at WED2B.
We think you need these skills to ace Assistant Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required skills for the Assistant Manager position at WED2B. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your leadership experience, particularly in retail. Use specific examples of how you've motivated teams and achieved sales targets to demonstrate your suitability for the role.
Write a Strong Cover Letter: In your cover letter, express your passion for customer service and leadership. Mention any relevant experience in bridal or luxury retail, and explain why you want to work at WED2B specifically. Make it personal and engaging.
Proofread Your Application: Before submitting your application, take the time to proofread your CV and cover letter. Check for spelling and grammatical errors, and ensure that your documents are formatted professionally. A polished application reflects your attention to detail.
How to prepare for a job interview at WED2B
✨Showcase Your Leadership Skills
As an Assistant Manager, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully led a team in the past, focusing on how you inspired and motivated them to achieve their goals.
✨Understand the Brand
Familiarise yourself with WED2B's unique selling points and values. Being able to articulate why you want to work for them and how you align with their mission will show your genuine interest in the role.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about how you would handle specific challenges in a retail environment. Think of examples where you've successfully resolved issues quickly and effectively, showcasing your calm and organised approach.
✨Emphasise Customer Experience
Since the role focuses on delivering exceptional customer service, be ready to discuss your passion for creating magical experiences for customers. Share stories that highlight your commitment to customer satisfaction and teamwork.
