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- Tasks: Lead and optimise PPC campaigns across major platforms like Google Ads and Meta.
- Company: Join a dynamic digital marketing agency in Glasgow, known for its innovative approach.
- Benefits: Enjoy a full-time role with opportunities for mentorship and professional growth.
- Why this job: Make a real impact with data-driven strategies in a collaborative team environment.
- Qualifications: 3+ years in PPC management with strong analytical and communication skills required.
- Other info: Ideal for those passionate about digital marketing trends and campaign performance.
The predicted salary is between 36000 - 60000 £ per year.
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About
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager.
About
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager.
PPC Manager
Are you a data-driven PPC expert with a passion for delivering measurable results? We\’re looking for a PPC Lead to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities
- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
Requirements
- 3+ years of experience in PPC campaign management.
- Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Exposure to overseeing/Mentoring Junior PPC talent ( x1 PPC Exec, x1 PPC Manager)
- Excellent communication and reporting skills.
TITL1_UKTJ
Nice-to-have skills
- Google Analytics
- A/B Testing
- Google Tag Manager
- Glasgow, Scotland, United Kingdom
Work experience
- SEM / Traffic
Languages
- English
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Technology, Information and Internet
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PPC Manager employer: TieTalent
Contact Detail:
TieTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising. Since the role requires staying updated on algorithm changes and platform updates, demonstrating your knowledge of current trends during interviews can set you apart from other candidates.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that showcase your success, such as ROAS and CPA, as this will highlight your data-driven approach and ability to deliver measurable results.
✨Tip Number 3
Practice explaining complex PPC concepts in simple terms. As communication skills are crucial for this role, being able to convey your strategies and insights clearly will demonstrate your ability to work effectively with stakeholders.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who specialise in PPC. Engaging with others can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PPC Manager position. Familiarise yourself with the key platforms mentioned in the job description, such as Google Ads and Meta.
Tailor Your CV: Customise your CV to highlight your relevant experience in PPC campaign management. Emphasise your analytical skills, budget management, and any successful campaigns you've led, ensuring they align with the job's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your data-driven approach. Mention specific achievements in previous roles that demonstrate your ability to meet ROAS and CPA goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used tools like Google Analytics and Ads Manager to optimise campaigns. Highlight any A/B testing you've conducted and the results achieved to illustrate your expertise.
How to prepare for a job interview at TieTalent
✨Showcase Your Data-Driven Mindset
As a PPC Manager, your ability to analyse data is crucial. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised them for better performance. Highlight your analytical skills and how they contributed to achieving ROAS and CPA goals.
✨Demonstrate Your Knowledge of Platforms
Familiarise yourself with the latest updates and features of Google Ads, Microsoft Ads, Meta, and Pinterest. During the interview, mention any recent changes in these platforms and how you would leverage them to enhance campaign performance.
✨Prepare Compelling Ad Copy Examples
Since writing engaging ad copy is part of the role, bring examples of successful ads you've created. Discuss the thought process behind your copywriting and how it led to increased engagement and conversions.
✨Discuss Your Mentoring Experience
If you have experience overseeing or mentoring junior PPC talent, be sure to mention it. Talk about how you’ve helped others grow in their roles and how you can contribute to the team’s development at TieTalent.
