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- Tasks: Lead digital marketing strategies for D2C ecommerce sites in the drinks industry.
- Company: Join MAC Recruit Group, connecting top talent with exciting marketing opportunities.
- Benefits: Enjoy hybrid working, flexible hours, enhanced leave, and a comprehensive wellbeing programme.
- Why this job: Shape digital growth while collaborating with creative teams in a dynamic environment.
- Qualifications: Experience in D2C marketing, SEO, PPC, and proficiency with platforms like Shopify and GA4.
- Other info: Must be based in Glasgow or nearby, with a permanent right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
MAC Recruit Group Ltd provided pay range
This range is provided by MAC Recruit Group Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from MAC Recruit Group Ltd
Specialist Marketing Recruiter | Associate Director | Linking UK businesses with exceptional marketing & digital professionals | 80+…
Digital Marketing Manager
Glasgow – Hybrid (2 office days)
Up to £50,000 + Benefits
Mac Recruit Group is working with a growing business in the drinks industry, seeking an experienced Digital Marketing Manager to lead digital strategy across a portfolio of D2C ecommerce sites. This is a great opportunity for a commercially driven digital marketer to take ownership of digital acquisition, retention, and performance channels within an established, product-led environment.
You\’ll have the chance to shape the digital roadmap and play a key role in driving online growth for a drinks portfolio.
The Role:
Our client is looking for a digital marketing specialist with strong D2C experience to lead, plan, and optimise multi-channel campaigns that grow customer acquisition and retention, delivering measurable commercial results.
Responsibilities:
- Develop and deliver digital marketing strategies across ecommerce sites.
- Manage acquisition and retention channels including SEO, PPC, social, email and affiliates.
- Build and maintain an annual marketing and promotional calendar.
- Track key performance metrics and optimise tactics based on insights.
- Oversee relationships with external agencies and marketing partners.
- Collaborate with creative teams to develop engaging digital content and assets.
- Keep ahead of digital trends and identify new opportunities for growth.
- Work closely with product, operations, and commercial teams to align priorities.
Requirements:
- Strong D2C/Ecommerce digital marketing experience(within drinks is a bonus).
- Knowledge across key digital channels: SEO, PPC, paid social, email, and affiliates.
- Proficiency with platforms such as Shopify, Klaviyo, GA4, and Meta Ads.
- Comfortable owning a marketing calendar and delivering against KPIs.
- Strong commercial acumen and analytical mindset.
- Confident managing multiple projects, agencies and deadlines.
- Collaborative, proactive, and naturally curious about digital trends.
The Package:
- Salary up to £50,000.
- Hybrid working, typically 2 days in the office (you must be Central Belt-based).
- Flexible working options.
- Enhanced private pension scheme.
- Enhanced annual leave entitlement.
- Comprehensive health, medical and wellbeing programme.
- Birthday and Christmas vouchers.
- On-site parking available.
Our client values diversity and inclusion, enhancing our team\’s effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.
Please Note:
All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions. A car would be beneficial due to location.
How to Apply:
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email with your CV – brian@macrecruit.co.uk
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Advertising
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Industries
Beverage Manufacturing, Retail, and Marketing Services
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Digital Marketing Manager employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the drinks industry and its digital marketing trends. Understanding the unique challenges and opportunities in this sector will help you stand out as a candidate who is not only skilled but also knowledgeable about the market.
✨Tip Number 2
Showcase your experience with D2C ecommerce strategies. Be prepared to discuss specific campaigns you've led, the results achieved, and how you optimised them for better performance. This will demonstrate your ability to drive growth in a similar environment.
✨Tip Number 3
Network with professionals in the drinks and digital marketing sectors. Attend relevant events or join online communities where you can connect with others in the field. This could lead to valuable insights and potential referrals for the role.
✨Tip Number 4
Prepare to discuss your proficiency with key platforms like Shopify, Klaviyo, and GA4. Being able to articulate your hands-on experience with these tools will show that you're ready to hit the ground running and manage the digital marketing calendar effectively.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your D2C and ecommerce experience, especially in digital marketing. Use specific examples of campaigns you've led and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the drinks industry. Mention how your experience aligns with the responsibilities listed in the job description, particularly in managing acquisition and retention channels.
Showcase Relevant Skills: Emphasise your proficiency with platforms like Shopify, Klaviyo, GA4, and Meta Ads. Highlight your analytical mindset and ability to track key performance metrics, as these are crucial for the role.
Research the Company: Familiarise yourself with MAC Recruit Group and their client in the drinks industry. Understanding their brand and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your D2C Experience
Make sure to highlight your direct-to-consumer (D2C) experience during the interview. Discuss specific campaigns you've led, focusing on how you drove customer acquisition and retention through various digital channels.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies. Share examples of key performance metrics you've tracked and how you've optimised campaigns based on insights.
✨Familiarise Yourself with Relevant Tools
Since the role requires proficiency in platforms like Shopify, Klaviyo, GA4, and Meta Ads, make sure you're comfortable discussing your experience with these tools. If you have any certifications or training, mention them!
✨Stay Updated on Digital Trends
Research current digital marketing trends, especially in the drinks industry. Being able to discuss recent developments or innovative strategies will show your passion for the field and your proactive approach to learning.
