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- Tasks: Lead digital marketing strategies for D2C ecommerce sites in the drinks industry.
- Company: Join MAC Recruit Group, connecting top talent with exciting marketing opportunities.
- Benefits: Enjoy hybrid working, flexible hours, enhanced leave, and a comprehensive wellbeing programme.
- Why this job: Shape digital growth while collaborating with creative teams in a dynamic environment.
- Qualifications: Experience in D2C marketing, SEO, PPC, and proficiency with platforms like Shopify and GA4.
- Other info: Must be based in Glasgow or nearby, with a permanent right to work in the UK.
The predicted salary is between 36000 - 60000 ÂŁ per year.
MAC Recruit Group Ltd provided pay range
This range is provided by MAC Recruit Group Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from MAC Recruit Group Ltd
Specialist Marketing Recruiter | Associate Director | Linking UK businesses with exceptional marketing & digital professionals | 80+…
Digital Marketing Manager(Paid Media)
Glasgow – Hybrid
Up to ÂŁ40,000
Join a forward-thinking, performance-driven marketing agency that is expanding globally and dealing with clients in numerous continents. This is an exciting opportunity to be part of a team that values collaboration, innovation, and continuous learning while delivering outstanding paid media campaigns for clients worldwide.
The Role
They are looking for an experienced Paid Media Specialist with expertise in Google Ads and a strong focus on data-driven performance. In this role, you\’ll create and refine targeted PPC campaigns, analyze key metrics to enhance results, and play a key role in shaping digital strategy. Collaborating within a dedicated team, you\’ll have the support of your team around you while taking the lead in client discussions and campaign direction.
Key Responsibilities
- Execute and optimize paid media campaigns for maximum ROI.
- Use data insights to refine and enhance campaign performance.
- Manage media planning, setup, reporting, and budgets.
- Build strong client relationships through strategy and reporting.
- Lead internal and external knowledge-sharing sessions.
- Stay updated on industry trends to improve results.
- Collaborate with teams to strengthen campaign strategies.
What You’ll Need
- 2+ years of hands-on PPC experience, especially in Google Ads.
- Strong analytical skills for reporting and optimization.
- Proficiency in Google Analytics and GA4.
- Proactive, innovative approach to digital marketing.
- Excellent communication and stakeholder presentation skills.
- Adaptability to new advertising platforms.
- Team player in a fast-paced environment.
Bonus Skills
- Experience with Microsoft Ads or emerging platforms.
- Knowledge of Google Tag Manager.
What’s in It for You?
- Competitive salary up to ÂŁ40,000 depending on experience.
- Flexible hours and hybrid working options.
- 25 days annual leave plus bank holidays(8 days).
- One week per year to work from anywhere.
- Access to premium events and travel opportunities.
- Regular team socials, including clubs.
- Learning and Development framework.
- Clear career growth and development pathways.
Our client values diversity and inclusion, enhancing our team\’s effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.
Please Note:
All applicants must be located in Glasgow or within a commutable distance to make it in two-three days, and must have a permanent right to work in the UK without visa restrictions.
How to Apply:
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email – brian@macrecruit.co.uk
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Advertising
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Industries
Marketing Services and Advertising Services
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Digital Marketing Manager employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the drinks industry and its digital marketing trends. Understanding the unique challenges and opportunities in this sector will help you stand out as a candidate who is not only skilled but also knowledgeable about the market.
✨Tip Number 2
Showcase your experience with D2C ecommerce strategies. Be prepared to discuss specific campaigns you've led, the results achieved, and how you optimised them for better performance. This will demonstrate your ability to drive growth in a similar environment.
✨Tip Number 3
Network with professionals in the drinks and digital marketing sectors. Attend relevant events or join online communities where you can connect with others in the field. This could lead to valuable insights and potential referrals for the role.
✨Tip Number 4
Prepare to discuss your proficiency with key platforms like Shopify, Klaviyo, and GA4. Being able to articulate your hands-on experience with these tools will show that you're ready to hit the ground running and manage the digital marketing calendar effectively.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your D2C and ecommerce experience, especially in digital marketing. Use specific examples of campaigns you've led and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the drinks industry. Mention how your experience aligns with the responsibilities listed in the job description, particularly in managing acquisition and retention channels.
Showcase Relevant Skills: Emphasise your proficiency with platforms like Shopify, Klaviyo, GA4, and Meta Ads. Highlight your analytical mindset and ability to track key performance metrics, as these are crucial for the role.
Research the Company: Familiarise yourself with MAC Recruit Group and their client in the drinks industry. Understanding their brand and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your D2C Experience
Make sure to highlight your direct-to-consumer (D2C) experience during the interview. Discuss specific campaigns you've led, focusing on how you drove customer acquisition and retention through various digital channels.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies. Share examples of key performance metrics you've tracked and how you've optimised campaigns based on insights.
✨Familiarise Yourself with Relevant Tools
Since the role requires proficiency in platforms like Shopify, Klaviyo, GA4, and Meta Ads, make sure you're comfortable discussing your experience with these tools. If you have any certifications or training, mention them!
✨Stay Updated on Digital Trends
Research current digital marketing trends, especially in the drinks industry. Being able to discuss recent developments or innovative strategies will show your passion for the field and your proactive approach to learning.
