At a Glance
- Tasks: Create engaging copy across multiple channels while adhering to brand guidelines.
- Company: Cigna Healthcare champions better health and empowers customers through insightful guidance.
- Benefits: Enjoy a collaborative environment with opportunities for growth and creativity.
- Why this job: Join a passionate team dedicated to impactful messaging and customer experience.
- Qualifications: Three years of copywriting experience required; creativity and attention to detail are essential.
- Other info: Ideal for those who thrive in fast-paced, dynamic settings.
The predicted salary is between 28800 - 42000 £ per year.
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- Deliver brand-enhancing multi-channel copy.
- Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’.
- Turning technical information into simple, compelling messaging and content.
- Reviewing, amending and approving existing content.
- Amend, revise or re-develop copy in response to feedback.
- Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
- Present work and, where required, construct rationales for the approach you have taken.
- Be proactive and fully accountable for your deliverables and deadlines.
- Build strong relationships with the rest of the marketing team
About you
- Experience in a copywriter role for leading brands.
- We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
- You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content.
- You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.
- Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
- Highly driven and self-motivated.
- A team player and happy in an environment where everyone cares about the quality of our work.
- Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
- Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
- Passionate about customer experience, with a focus on delivering the best, most engaging.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Responsibilities
- Deliver brand-enhancing multi-channel copy.
- Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’.
- Turning technical information into simple, compelling messaging and content.
- Reviewing, amending and approving existing content.
- Amend, revise or re-develop copy in response to feedback.
- Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
- Present work and, where required, construct rationales for the approach you have taken.
- Be proactive and fully accountable for your deliverables and deadlines.
- Build strong relationships with the rest of the marketing team
About you
- Experience in a copywriter role for leading brands.
- We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
- You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content.
- You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.
- Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
- Highly driven and self-motivated.
- A team player and happy in an environment where everyone cares about the quality of our work.
- Excellent communication skills.
- Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
- Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
- Passionate about customer experience, with a focus on delivering the best, most engaging.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
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Copywriter employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Cigna Healthcare's brand voice and values. Understanding their tone of voice will help you tailor your copy to align with their messaging, making it easier for you to create content that resonates with their audience.
✨Tip Number 2
Showcase your versatility by preparing a portfolio that includes a range of copy styles. Include examples of both short, snappy content and longer-form pieces to demonstrate your ability to adapt to different formats and audiences.
✨Tip Number 3
Be ready to discuss how you've handled feedback in the past. Prepare specific examples where you've revised your work based on input from clients or team members, highlighting your collaborative spirit and commitment to quality.
✨Tip Number 4
Network with current or former employees of Cigna Healthcare if possible. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, make sure to thoroughly understand Cigna Healthcare's brand voice and Tone of Voice guidelines. This will help you tailor your application to reflect their style and values.
Showcase Relevant Experience: Highlight your experience as a copywriter, especially if you've worked with leading brands. Provide specific examples of how you've delivered compelling copy across various channels, both online and offline.
Demonstrate Attention to Detail: Since attention to detail is crucial for this role, ensure your application is free from spelling, grammar, and punctuation errors. Proofread your CV and cover letter multiple times before submission.
Be Proactive in Your Approach: In your application, convey your proactive nature and accountability. Discuss how you manage deadlines and handle multiple tasks, providing examples of how you've successfully navigated similar challenges in the past.
How to prepare for a job interview at The Cigna Group
✨Know the Brand's Tone of Voice
Before your interview, make sure you understand the brand's Tone of Voice guidelines. Be prepared to discuss how you would apply these in your writing and provide examples of how you've done this in the past.
✨Showcase Your Versatility
Bring samples of your work that demonstrate your ability to write across different channels and formats. Highlight both short, snappy copy and longer-form content to show your range as a copywriter.
✨Prepare for Feedback Scenarios
Be ready to discuss how you handle feedback on your work. Share specific examples of how you've amended or re-developed copy based on client or team input, showcasing your adaptability and collaborative spirit.
✨Demonstrate Your Passion for Customer Experience
Express your enthusiasm for creating engaging content that enhances customer experience. Discuss any relevant projects where you focused on delivering compelling messaging that resonates with the audience.