Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the iconic IRN-BRU brand with innovative marketing strategies and campaigns.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, known for its creativity and community focus.
- Benefits: Enjoy flexible holidays, competitive salary, free products, and a supportive work culture.
- Why this job: Join a dynamic team to shape a legendary brand and make a real impact in the beverage industry.
- Qualifications: A degree or equivalent experience in brand management, with strong project management and analytical skills.
- Other info: We value diversity and encourage all candidates to apply, even if you don't meet every requirement.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Brand Manager – Irn Bru (12 month FTC) role at AG Barr Group
Join to apply for the Brand Manager – Irn Bru (12 month FTC) role at AG Barr Group
Direct message the job poster from AG Barr Group
Talent acquisition, fizzy drinks, cocktails, porridge and iced coffee…
Job Title: Brand Manager (IRN-BRU) – 12 Month FTC
Location: Cumbernauld/ Middlebrook/ Milton Keynes / London – Hybrid
Are you Made from Girders and ready to be Phenomenal?
This is a rare & exciting role to be part of the team that manages the iconic IRN-BRU brand.
At AG Barr we are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 1,000 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
Our number one priority in the Marketing department is to build brilliant brands that consumers love to drink. And none are more iconic than IRN-BRU.
This role is about developing the IRN-BRU and PWR-BRU brands through the creation of 1st class marketing programmes/ plans, that are creative, innovative, commercially sound and built with the consumer at their heart.
Our Brand Manager will bring their experience to develop and execute best in class strategies that increase brand awareness, strengthen brand equity, and drive business growth. You will build and protect the brand and grow market share within the category segment and Barr Soft Drinks portfolio, helping to make IRN-BRU the most talked about soft drinks brand in the UK.
Our ideal candidate will have a deep understanding of consumer behaviour, excellent project management skills, and the ability to work collaboratively with cross-functional teams.
Although the role is consumer focused, clear understanding of trade issues and a sound understanding of financial data are also important. There is a significant planning component to the role, requiring the ability to evaluate information from a number of external sources.
As our Irn Bru Brand Manager you will…
- Develop & implement brand strategies that align with Barr Soft Drinks vision & goals
- Manage the development and execution of marketing campaigns across various channels, including digital, social, traditional media and retail
- Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
- Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
- Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
- Understand your brand performance and generate action plans to address opportunities and risks.
- Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
- Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
- Develop and manage the brand\’s budget, ensuring that resources are allocated effectively to support brand initiatives.
- Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
- Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
- Support and in some cases project-lead, innovation and development projects specific to the brands, such as new flavours or formats.
What you’ll bring…
- Bachelor\’s degree preferable or significant equivalent experience
- Proven experience in brand management/ consumer facing role, with a proven track record of developing and executing successful brand strategies
- Demonstrable project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills and commerciality, with experience of using data to inform decision-making
- Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 28th July
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Contract
Job function
-
Job function
Marketing
-
Industries
Food and Beverage Services and Food and Beverage Manufacturing
Referrals increase your chances of interviewing at AG Barr Group by 2x
Get notified about new Brand Manager jobs in United Kingdom.
London, England, United Kingdom 6 days ago
Marketing Manager (Remote – UK or France)
Amazon Brand Manager (Client-Facing) – Remote Contractor (Europe)
Junior Brand Manager – CE & Health & Wellness
Performance Marketing Manager (Full-Time/Remote)
London, England, United Kingdom 1 month ago
Marketing and Communications Manager (Asia)
London, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Brand Manager - Irn Bru (12 month FTC) employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Irn Bru (12 month FTC)
✨Tip Number 1
Familiarise yourself with the IRN-BRU brand and its history. Understanding what makes this iconic drink special will help you connect with the team and demonstrate your passion for the brand during any discussions.
✨Tip Number 2
Network with current or former employees of AG Barr Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in your conversations.
✨Tip Number 3
Stay updated on the latest trends in the beverage industry, especially around soft drinks and consumer behaviour. Being knowledgeable about market dynamics will allow you to speak confidently about potential strategies during interviews.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've managed in the past. Highlighting your project management skills and how you've successfully driven brand growth will resonate well with the hiring team.
We think you need these skills to ace Brand Manager - Irn Bru (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and consumer-facing roles. Use specific examples that demonstrate your ability to develop and execute successful brand strategies, as mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the IRN-BRU brand and the beverage industry. Discuss how your skills align with the responsibilities of the role, particularly in developing marketing campaigns and collaborating with cross-functional teams.
Showcase Analytical Skills: Highlight your strong analytical skills by providing examples of how you've used data to inform decision-making in previous roles. This is crucial for understanding brand performance and generating actionable insights.
Demonstrate Creativity: Since the role requires a creative mindset, include examples of innovative branding initiatives you've led or contributed to. This will show your ability to think outside the box and develop engaging marketing strategies.
How to prepare for a job interview at AG Barr Group
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of the IRN-BRU brand. Familiarise yourself with its history, current market position, and recent marketing campaigns. This will show your passion for the brand and your commitment to its success.
✨Demonstrate Your Project Management Skills
Be prepared to discuss specific examples of how you've successfully managed multiple projects in the past. Highlight your ability to collaborate with cross-functional teams and how you ensured timely execution of marketing initiatives.
✨Showcase Your Analytical Mindset
AG Barr values data-driven decision-making. Be ready to talk about how you've used analytics to inform your strategies in previous roles. Discuss any tools or methodologies you’ve employed to evaluate brand performance and adjust strategies accordingly.
✨Bring Creative Ideas to the Table
Think outside the box and come prepared with fresh ideas for potential marketing campaigns or brand initiatives. Show that you can innovate and adapt to industry trends, which is crucial for a role focused on brand growth.
