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- Tasks: Join our CRM team to create and optimise multi-channel marketing campaigns.
- Company: Blue Light Card supports heroes with discounts and services, making their lives easier.
- Benefits: Enjoy hybrid working, 25 days leave, a bonus scheme, and free snacks in the office.
- Why this job: Be part of a mission-driven team that values creativity and innovation while supporting real-life heroes.
- Qualifications: Experience in CRM or lifecycle marketing is preferred; familiarity with Braze is a plus.
- Other info: Flexible hours, a relaxed dress code, and a strong focus on learning and development.
The predicted salary is between 28800 - 42000 £ per year.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
We’re looking for a CRM Lifecycle Executive to join our growing CRM team to help build, execute and optimise our multi-channel marketing campaigns across the member lifecycle. You’ll report into the Senior Lifecycle CRM Manager, and you’ll support the team in delivering automated and ad hoc journeys that engage, retain and re-activate our diverse member base – from NHS staff to first responders and beyond.
This is a hands-on role ideal for someone with solid campaign experience who wants to develop in a fast-paced, data-led environment. You’ll work with email, push and in-app channels (via Braze), get stuck into segmentation and personalisation, and help keep our journeys fresh, accurate and effective.
What You’ll Do
- Build and schedule lifecycle, transactional, and promotional campaigns across email, push, SMS and in-app messaging using Braze
- Support large-scale automated journeys including onboarding, renewal, and win-back campaigns
- Help maintain accurate, relevant content across all journeys, including updating offers and seasonal messaging
- Assist with tagging, segmentation and personalisation to ensure dynamic content appears correctly for all users
- Monitor performance of live journeys and help identify areas for improvement or testing
- Coordinate closely with internal teams including Product, Member Services, and Legal to ensure CRM journeys meet business and compliance needs
- Support campaign QA and end-to-end testing – especially for logic-heavy or segmented workflows
- Contribute to campaign reporting, helping the team understand what’s working and where to iterate
What You’ll Bring
- Experience in CRM, email or lifecycle marketing, ideally within a digital or subscription-based environment
- Hands-on experience with Braze CRM platform
- Comfortable with A/B testing, and campaign performance metrics
- A strong interest in lifecycle marketing, user journeys and improving customer experience
- Highly organised and detail-oriented, with a test-and-learn mindset
- Naturally curious, enthusiastic, and eager to learn
- Experience using HTML, Liquid or other scripting/personalisation logic would be beneficial but not mandatory
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- 35 hour working week
- Free parking and EV charging onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Group auto-enrolment pension plan
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
#LI-Hybrid
Remote Status: hybridLocation 1 Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomLocation 2 *(if applicable) 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited Kingdom
CRM Lifecycle Executive - hybrid employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lifecycle Executive - hybrid
✨Tip Number 1
Familiarise yourself with the Braze CRM platform, as hands-on experience with this tool is crucial for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Showcase your understanding of lifecycle marketing by preparing examples of successful campaigns you've worked on in the past. Be ready to discuss how you approached segmentation, personalisation, and A/B testing to improve customer engagement.
✨Tip Number 3
Network with professionals in the CRM and marketing fields, especially those who have experience with subscription-based models. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on the latest trends in CRM and digital marketing. Being knowledgeable about current best practices will not only help you in interviews but also show that you're passionate about the field and eager to contribute to our team.
We think you need these skills to ace CRM Lifecycle Executive - hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email, or lifecycle marketing. Emphasise any hands-on experience with the Braze platform and your familiarity with A/B testing and campaign performance metrics.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company’s mission. Mention specific examples of how your skills align with the responsibilities outlined in the job description, particularly in building and optimising multi-channel marketing campaigns.
Showcase Your Analytical Skills: Demonstrate your analytical mindset by including examples of how you've monitored campaign performance and identified areas for improvement in past roles. This will show that you have a test-and-learn approach, which is crucial for this position.
Highlight Team Collaboration: Since the role involves coordinating with various internal teams, mention any previous experiences where you successfully collaborated with cross-functional teams. This will illustrate your ability to work effectively in a hybrid environment.
How to prepare for a job interview at Blue Light Card
✨Know Your CRM Tools
Familiarise yourself with the Braze platform, as it's a key tool for this role. Be prepared to discuss your previous experiences using CRM tools and how you've leveraged them to optimise campaigns.
✨Showcase Your Campaign Experience
Prepare examples of past campaigns you've worked on, particularly those involving email, push, or SMS marketing. Highlight your role in building, executing, and analysing these campaigns to demonstrate your hands-on experience.
✨Emphasise Data-Driven Decision Making
Since this role is data-led, be ready to talk about how you've used performance metrics and A/B testing in your previous roles. Discuss specific instances where data influenced your campaign strategies.
✨Demonstrate Your Curiosity and Enthusiasm
The company values a curious mindset. Share examples of how you've sought out new learning opportunities or tackled challenges in your previous roles. Show that you're eager to grow and contribute to the team.
