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- Tasks: Drive brand visibility and distribution in stores while building relationships with retailers.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, known for its iconic products.
- Benefits: Enjoy flexible holidays, healthcare plans, staff discounts, and ongoing professional development.
- Why this job: Join a diverse team, make an impact, and grow your career in a fun, dynamic environment.
- Qualifications: Full driving licence, strong communication skills, and a self-motivated attitude are essential.
- Other info: We welcome applicants from all backgrounds and encourage growth, even if you don't meet every requirement.
The predicted salary is between 28800 - 43200 £ per year.
Job Title: Business Development Representative – Potteries Region
Location: Field Based
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business, the role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team
Your responsibilities will include…
As a Business Development Representative your responsibilities will include;
- Health Safety & Wellbeing – adopt a “Safety First” mindset and comply with all required H&S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution – of AG Barr Focus lines – ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands – Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery – including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation – Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building – Ability to work cross-functionally – Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring…
The successful candidate will have;
- Full driving licence essential
- Strong communication skills
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Fluent in English
- Flexibility to attend monthly team meetings that may require overnights
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 29th July 2025.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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Business Development Representative - Potteries employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Potteries
✨Tip Number 1
Familiarise yourself with AG Barr's product portfolio, especially their core brands like IRN-BRU and RUBICON. Understanding the unique selling points of these products will help you communicate effectively with retailers and demonstrate your knowledge during interviews.
✨Tip Number 2
Network within the industry by attending local events or trade shows related to soft drinks and beverages. Building relationships with professionals in the field can provide valuable insights and potentially lead to referrals for the Business Development Representative role.
✨Tip Number 3
Showcase your teamwork skills by participating in group activities or projects that highlight your ability to collaborate effectively. Since this role involves working within a territory team, demonstrating your capacity to contribute positively to a team dynamic will be beneficial.
✨Tip Number 4
Prepare for potential interview scenarios by practising how you would approach driving distribution and visibility for AG Barr's products in stores. Think about specific strategies you could implement to achieve 'model store' status and be ready to discuss these ideas.
We think you need these skills to ace Business Development Representative - Potteries
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Business Development Representative. Focus on your sales achievements, teamwork, and communication skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr's brands and your understanding of the soft drinks market. Mention specific examples of how you can contribute to market share growth and brand visibility.
Highlight Relevant Skills: Emphasise your strong communication skills, self-motivation, and ability to work independently. Provide examples of how you've successfully built relationships in previous roles.
Showcase Your Flexibility: Mention your willingness to attend monthly team meetings and any flexibility you have regarding travel. This shows your commitment to being part of the team and adapting to the role's requirements.
How to prepare for a job interview at AG Barr
✨Know the Brand
Familiarise yourself with AG Barr's product range, especially their core brands like IRN-BRU and RUBICON. Understanding their market position and recent campaigns will help you demonstrate genuine interest and knowledge during the interview.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences and how you've driven growth in past roles. Be ready to provide specific examples of how you've achieved sales KPIs or improved brand visibility in stores.
✨Emphasise Teamwork
Since the role involves working within a territory team, highlight your ability to collaborate effectively. Share examples of how you've contributed to team success in previous positions, particularly in sales or marketing contexts.
✨Prepare for Scenario Questions
Anticipate questions that may ask how you would handle specific situations, such as increasing distribution in a challenging store or launching a new product. Think through your strategies and be ready to articulate them clearly.
