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For Companies At a Glance
- Tasks: Drive sales growth by sourcing and developing leads for SME businesses in the UK.
- Company: Cigna Healthcare is dedicated to empowering better health and guiding customers through their healthcare journey.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional development.
- Why this job: Join a high-growth team, make impactful connections, and develop your sales skills in a supportive culture.
- Qualifications: 1+ years in B2B sales, strong customer focus, and excellent time management skills required.
- Other info: Attend industry events and collaborate with marketing to enhance brand visibility.
The predicted salary is between 28800 - 42000 £ per year.
The Position
We are hiring for an exciting sales development position within Cigna\’s Global Health Benefits team to focus on SME businesses within the UK market. In this role, you will be central to expanding our presence in the market amongst both small and mid-market businesses, while focusing on sourcing, and developing prospects uncovering highly qualified leads.
As an SDE, you will work closely with GHB Sales Managers, discovering, nurturing, and managing the SME sales funnel, developing key influencer relationships, and building an SME sales pipeline that translates into viable opportunities through Broker Meetings face to face / telephone or video.
Within this high-growth team, you will be measured by SME opportunity generation and regional growth targets. You will focus on progressing regional prospecting and leading growth campaigns, assuming full responsibility for the end-to-end sales cycle for opportunities. This is the perfect role for an individual with a passion for a career in sales and relationship management.
Key Responsibilities :
- Represent Cigna, and raise profile of business / solutions, by attending industry events / conferences not usually in agenda, such as BIBA, ABI, AMII including general EB events with a view to drive direct leads / opportunities into Cigna and establish new broker relationships.
- Develop and expand UK broker market – Canvas Cigna UK broker relationships, have never, or have not previously engaged with Cigna Healthcare Europe (within past 3 years).
- Raise profile of Cigna Global Health Europe brand in UK
- Liaise with key brokers to discuss, manage, and nurture SME pipeline, ensuring all opportunities successfully follow through the sales cycle.
- Collaborate with your Sales Managers to develop SME strategies for key Broker Partners
- Take ownership of all quotations by ensuring internal processes are followed and deadlines are met.
- Assume responsibility for the end-to-end sales cycle of SME prospects.
- Act as the subject matter expert on Global Medical product offerings and value proposition, nurturing and developing skills and product knowledge of key broker partners.
- Collaborate with regional Sales Managers in internal & external meetings and other activities such as pitch presentations to drive successful sales outcomes.
- Support regional marketing campaigns and events, working cross-functionally with the marketing team to raise awareness of the services to be delivered in marketing campaigns.
- Collaborate with the sales and marketing teams by working to test sales messaging, refining the value proposition, and executing the company’s go-to-market strategy.
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in Salesforce.
- Facilitate regional pipeline review meetings with your sales Managers, collating all necessary data and report required to determine pipeline health and track sales performance.
- Drive attendance for webinars and live seminars, set meetings for conferences.
- visits to Glasgow / Greenock offices
- Work closely with our individual team to unearth new brokers.
KPIs
Skills / Qualities :
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
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GHB - UK Sales Development Executive employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GHB - UK Sales Development Executive
✨Tip Number 1
Network actively within the UK SME sector. Attend industry events and conferences like BIBA or ABI to meet potential brokers and clients face-to-face. Building these relationships can lead to valuable leads and opportunities.
✨Tip Number 2
Familiarise yourself with Cigna's Global Medical product offerings. Understanding the value proposition will help you engage effectively with brokers and demonstrate how Cigna can meet their needs.
✨Tip Number 3
Leverage social media platforms, especially LinkedIn, to connect with key influencers in the SME market. Share relevant content and insights to establish your presence and attract attention from potential brokers.
✨Tip Number 4
Collaborate closely with your Sales Managers to develop targeted strategies for engaging with brokers. Regular communication and teamwork can enhance your approach and increase your chances of success in generating leads.
We think you need these skills to ace GHB - UK Sales Development Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly any achievements related to meeting or exceeding sales targets. Emphasise your customer focus and problem-solving skills, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sales and relationship management. Mention specific examples of how you've successfully developed leads or managed sales cycles in previous roles, and explain why you're excited about working with Cigna.
Showcase Industry Knowledge: Demonstrate your understanding of the UK broker market and employee benefits, especially PMI or IPMI. This will show that you are well-prepared for the responsibilities of the role and can hit the ground running.
Highlight Collaboration Skills: Since the role involves working closely with Sales Managers and marketing teams, include examples of how you've successfully collaborated with others in past positions. This could be through joint projects, meetings, or campaigns that led to successful outcomes.
How to prepare for a job interview at The Cigna Group
✨Know Your Product Inside Out
As a Sales Development Executive, you'll need to be the subject matter expert on Global Medical product offerings. Make sure you understand the products thoroughly and can articulate their value propositions clearly during the interview.
✨Demonstrate Your Sales Experience
Highlight your previous B2B sales experience and any specific achievements in meeting or exceeding sales targets. Be prepared to discuss how you've successfully managed the sales cycle in past roles.
✨Showcase Your Relationship-Building Skills
This role involves developing key influencer relationships and nurturing broker partnerships. Share examples of how you've built and maintained professional relationships in your previous positions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and customer focus. Prepare scenarios where you've identified and solved problems for clients, demonstrating your strong customer service skills.
