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- Tasks: Join us as a Marketing Executive to shape our fragrance brand through social media, campaigns, and influencer partnerships.
- Company: The Fragrance Shop is a leading UK fragrance retailer, known for its innovative subscription service, Scentaddict.
- Benefits: Enjoy a creative work environment, flexible hours, and opportunities for personal growth in the beauty industry.
- Why this job: Be part of a vibrant team that values creativity and community engagement while making an impact in the fragrance world.
- Qualifications: Minimum 2 years in marketing or social media, with a passion for beauty and strong content creation skills.
- Other info: This full-time role is based in Manchester, offering a chance to work with exciting brands and influencers.
The predicted salary is between 24000 - 36000 £ per year.
Join to apply for the Scentaddict Marketing Executive role at The Fragrance Shop
Join to apply for the Scentaddict Marketing Executive role at The Fragrance Shop
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As the Scentaddict Marketing Executive, you will support the growth of one of the most exciting fragrance subscription brands in the UK. This role blends creativity with commercial focus, covering social media management, influencer marketing, brand campaigns, content creation, and event activation. You’ll be a key player in shaping the Scentaddict brand story— developing trend-led content, executing marketing campaigns, and building strong creator partnerships to engage and expand our customer community.
KEY RESPONSIBILITIES:
Customer Insight & Brand Positioning
- Develop a deep understanding of the Scentaddict customer profile, including demographics, psychographics, preferences, and purchasing behavior within the fragrance subscription market.
- Monitor and analyze customer feedback, reviews, and community conversations to identify evolving needs, motivations, and pain points.
- Use customer insights to inform marketing messaging, content tone, and campaign positioning to ensure the brand resonates authentically with target audiences.
- Support brand positioning initiatives by highlighting Scentaddict’s unique value proposition—affordable, curated, and convenient access to premium fragrances through a subscription model.
- Collaborate with customer service and data teams to integrate customer journey insights into marketing strategies, ensuring consistency from discovery through subscription and retention.
- Champion the Scentaddict community culture by identifying key customer segments such as fragrance novices, enthusiasts, and gift buyers, tailoring engagement approaches accordingly.
- Keep abreast of industry trends and competitor positioning to maintain Scentaddict’s competitive edge and innovative appeal in the fragrance subscription space.
Social Media & Content Creation:
- Manage daily social media activity across platforms including Instagram, TikTok, and YouTube Shorts.
- Create, curate, and schedule engaging and on-brand content across social channels.
- Develop and maintain a monthly content calendar aligned with brand campaigns and seasonal activations.
- Monitor trends, culture, and competitor activity to produce timely and relevant content.
- Respond to comments, DMs, and community queries to foster engagement and loyalty.
Influencer Marketing & PR:
- Identify and engage relevant influencers and creators for collaborations, gifting, and campaigns.
- Coordinate influencer briefing, content tracking, and performance reporting.
- Support influencer seeding programmes and work with the PR team to align on joint campaigns.
- Assist in the creation of press materials and build ongoing relationships with media and content partners.
Campaigns & Brand Activations:
- Assist in planning and executing integrated brand campaigns that build awareness and drive subscriptions.
- Brief and manage creative assets for digital, social, and influencer campaigns.
- Collaborate with internal teams to ensure brand consistency across all touchpoints.
- Support planning and delivery of pop-ups, sampling activities, and brand collaborations
Analytics & Reporting:
- Analyse social, influencer, and campaign performance, reporting on key metrics and identifying areas for improvement.
- Produce monthly reports on social growth, engagement, and campaign ROI.
- Work closely with internal departments such as digital, trading, customer service, and design to ensure Scentaddict is effectively represented across channels.
- Stay informed on industry trends, competitor activity, and emerging platforms to drive innovation and keep the brand ahead of the curve.
SKILLS & COMPETENCIES:
- Minimum 2 years’ experience in marketing, social media, influencer management, or events—ideally in beauty, fashion, or lifestyle.
- Strong understanding of social platforms (Instagram, TikTok, YouTube Shorts) and content best practices.
- Confident copywriter with a creative mindset and trend awareness.
- Experience with influencer sourcing, briefing, and campaign execution.
- Skilled in content creation and basic editing using tools such as Final Cut Pro, Canva, or Adobe Suite.
- Analytical and data-driven with reporting experience.
- Highly organised, self-motivated, and comfortable working in a fast-paced environment.
- Passionate about fragrance, creativity, and delivering a standout customer experience.
KEY OBJECTIVES & DELIVERABLES
OBJECTIVES:
Subscription Acquisition & Retention
Deliver quarterly campaigns that directly drive subscription sign-ups with a target of x% increase in new subscribers per quarter, while contributing to initiatives that reduce churn and support x% improvement in retention rate YoY.
Influencer Events & Brand Funding
Plan and execute 4 influencer events annually, each with co-funded brand support and partnerships, aiming to secure minimum x brand partners per event and reach a combined audience of x+ per activation.
PR & Press Coverage
Support PR activity that achieves at least 1 piece of tier 1 media coverage each month (e.g. beauty/fashion press, online or print) and 3–5 creator features or mentions per month.
Social Media Growth & Engagement
Grow Scentaddict\’s Instagram and TikTok audience by x% per quarter, and improve engagement rates by x% YoY across key platforms through creative content and community interaction.
WEEKLY DELIVERABLES:
- Content Planning & Scheduling: Maintain and update the rolling social calendar, plan upcoming posts and liaise with the design/content team as needed.
- Community Engagement: Respond to DMs and comments, engage with relevant creators and followers to build authentic relationships.
- Influencer Communication: Reach out to influencers for seeding, collaborations, or feedback. Track responses and maintain CRM.
- Performance Check-In: Review key metrics on Monday mornings to understand what’s working and inform upcoming content.
- Campaign Support: Work with the wider marketing team to execute deliverables for ongoing or upcoming campaigns.
- Trend Spotting: Monitor competitor activity, cultural trends, and emerging formats. Share weekly insights or reactive content opportunities.
- Internal Updates: Attend weekly marketing meetings with campaign updates, metrics, and upcoming plans.
Seniority level
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Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Retail
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Scentaddict Marketing Executive employer: The Fragrance Shop
Contact Detail:
The Fragrance Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Scentaddict Marketing Executive
✨Tip Number 1
Familiarise yourself with the Scentaddict brand and its unique value proposition. Understanding what sets Scentaddict apart in the fragrance subscription market will help you articulate your ideas and strategies during interviews.
✨Tip Number 2
Engage with Scentaddict's social media channels. By actively participating in their online community, you can gain insights into their audience and demonstrate your passion for the brand when discussing your experience and ideas.
✨Tip Number 3
Stay updated on the latest trends in the fragrance and beauty industry. Being knowledgeable about current trends will not only impress during interviews but also show that you can contribute to innovative marketing strategies.
✨Tip Number 4
Network with professionals in the marketing and fragrance sectors. Building connections can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job at Scentaddict.
We think you need these skills to ace Scentaddict Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Scentaddict Marketing Executive position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should reflect your marketing experience, particularly in social media and influencer management. Use clear headings, bullet points, and quantify your achievements where possible to make it easy for recruiters to see your impact.
Write a Tailored Cover Letter: In your cover letter, express your passion for fragrance and creativity. Mention specific campaigns or projects you've worked on that relate to the role, and explain how your skills can contribute to the growth of Scentaddict.
Showcase Your Creativity: Since this role involves content creation, consider including a portfolio or links to your previous work. Highlight any successful social media campaigns or influencer collaborations you've managed to demonstrate your creative capabilities.
How to prepare for a job interview at The Fragrance Shop
✨Know Your Audience
Before the interview, take time to understand the Scentaddict customer profile. Familiarise yourself with their demographics and preferences, as this knowledge will help you tailor your responses and demonstrate your understanding of the brand's target market.
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past campaigns or content you've created that align with the role. Be ready to discuss how you can bring fresh ideas to Scentaddict's social media and influencer marketing strategies.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform marketing decisions in previous roles. Be prepared to talk about specific metrics you've tracked and how they influenced your strategies, especially in relation to social media growth and engagement.
✨Stay Trend-Savvy
Keep up with the latest trends in the fragrance and beauty industry. During the interview, mention any recent trends you've noticed and how they could be leveraged for Scentaddict's marketing efforts. This shows your passion for the industry and your proactive approach to staying informed.
