Senior Performance Marketing Manager in North West London

This Performance Marketing Manager role gives you the opportunity to shape a growing team and scale acquisition globally. You will have full ownership of your growth channel(s) and the freedom to test, fail, and scale fast backed by a team that knows how to win.

You will be joining the team of a young and growing crypto igaming startup thats redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope.

Role Overview
As thePerformance Marketing Manager, youll lead and scale the global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for the crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone whos not afraid to get in the weeds, optimize well, and scale fast.

Key Responsibilities:

• Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram / crypto-focused media buying
• Identify and scale high-performing campaigns targeting crypto-native gambling audiences
• Manage six-figure+ monthly ad budgetswith a laser focus on CPA, ROAS, and LTV
• Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
• Build and manage relationships with networks, affiliates, and third-party ad tech vendors
• Run competitor research, market analysis, and campaign benchmarking
• Track, analyze, and report on KPIs using visualisation platforms
• Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)

As a young and dynamic team, they arelooking for someone who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

We are keen to speak to people about this Performance Marketing Manager role with the following skills and experience:

• Demonstrable experience in performance marketing, and crypto, gambling, or high-risk verticals
• Deep understanding ofpaid media buying in both Web2 and Web3 ecosystems
• Proven track record of scaling paid campaigns profitably
• Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
• Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
• Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
• Entrepreneurial mindset comfortable working in fast-paced, performance-driven environments

Nice to Have:

• Experience working directly with or promotingcrypto casinos / betting platforms
• Understanding ofon-chain analytics, wallets, and DeFi user behavior
• Strong network in the crypto and gambling ad space

Whats on Offer:

• Competitive compensation
• Hybrid role

To apply for this Crypto Gambling Acquisition, Performance Marketing Manager opportunity, click the apply link online and send an updated copy of your CV today!

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