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- Tasks: Lead CRM campaigns and manage social media presence for a luxury fashion brand.
- Company: Join a rapidly growing luxury fashion business known for its innovative approach.
- Benefits: Enjoy a competitive salary and the chance to work in a creative, fast-paced environment.
- Why this job: Be part of a dynamic team shaping the future of luxury marketing with impactful strategies.
- Qualifications: 5+ years in digital marketing, specifically within luxury fashion and CRM.
- Other info: This is a newly created role, perfect for those eager to make their mark.
The predicted salary is between 42000 - 84000 £ per year.
Digital Marketing Manager – CRM & Social
Luxury Fashion
£50,000 – £60,000
5 days per week in the office
A high end, luxury fashion business are looking for a Digital Marketing Manager to join their digital fubction. The business was only launched 3 years ago and are seeing incredible results – if you’re in the luxury space, you’ll absolutely be aware of this who this client is and their founder!
This is a newly created role within the business and they are looking for an exceptional marketeer looking to develop their skills in a fast-paced and creative environment. The Digital Marketing Manager will support the Marketing Director in developing CRM & Social Media strategy and will work across multiple teams to execute the resulting initiatives and campaigns.
Responsibilities
- Manage the CRM programme, planning, creating and scheduling highly targeted CRM campaigns to drive increased engagement and incremental revenue within core customer groups
- Work cross-functionally to build and drive an engaging and CRM calendar that is aligned with tone of voice and values, communicating updates and ensuring alignment across all relevant stakeholders
- Manage the brand’s day to day presence on Instagram and other social platforms
- Develop plans for expansion to additional social media platforms – working with the creative team
- Monitor and analyse social media metrics, manage optimisation, reporting and insights
Experience
- Experience working in the luxury fashion space in Digital Marketing with CRM & Social experience
- Knowledge and experience of the luxury fashion industry and fashion products
- Happy to work on strategy and be hands on
- 5+ years in a Digital environment
Digital Marketing Manager - CRM & Social - Luxury employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - CRM & Social - Luxury
✨Tip Number 1
Make sure to showcase your experience in the luxury fashion sector. Highlight any specific campaigns you've worked on that demonstrate your understanding of the market and its unique challenges.
✨Tip Number 2
Network with professionals in the luxury fashion industry. Attend events, join relevant online groups, and connect with people on LinkedIn to increase your visibility and learn about potential opportunities.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in CRM and social media. Being knowledgeable about current tools and strategies will set you apart as a candidate who can bring fresh ideas to the team.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous roles. Being able to quantify your impact on engagement and revenue through CRM campaigns will demonstrate your effectiveness as a Digital Marketing Manager.
We think you need these skills to ace Digital Marketing Manager - CRM & Social - Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in CRM and social media within the luxury fashion sector. Use specific examples that demonstrate your achievements and skills relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury fashion and your understanding of the brand's values. Explain how your background aligns with the responsibilities of the Digital Marketing Manager position and why you are excited about this opportunity.
Showcase Relevant Experience: In your application, emphasize your previous roles in digital marketing, especially those involving CRM campaigns and social media management. Include metrics or results from past campaigns to illustrate your impact.
Research the Brand: Familiarize yourself with the luxury fashion business and its founder. Understanding their market position and recent campaigns will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Salt
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in the luxury fashion sector. Discuss specific campaigns you've worked on and how they contributed to brand engagement and revenue growth.
✨Demonstrate CRM Knowledge
Be prepared to discuss your understanding of CRM strategies. Share examples of targeted campaigns you've created, focusing on how you measured their success and adjusted them based on customer feedback.
✨Engage with Social Media Metrics
Familiarize yourself with key social media metrics relevant to the luxury market. Be ready to talk about how you've used data to optimize campaigns and drive engagement on platforms like Instagram.
✨Align with Brand Values
Research the brand's tone of voice and values before the interview. Be prepared to discuss how you would ensure that all CRM and social media initiatives align with these elements to maintain brand integrity.
