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- Tasks: Lead market strategy and revenue growth for Northern European Distributor Markets.
- Company: Join a passionate team at a leading food company with over 150 years of history.
- Benefits: Enjoy hybrid work, wellbeing perks, bonuses, and enhanced family leave.
- Why this job: Be part of a dynamic environment that values innovation and collaboration.
- Qualifications: 8-10 years in Category Management, ideally in FMCG, with strong analytical skills.
- Other info: Opportunity to lead a team and make a significant impact in a fast-paced setting.
The predicted salary is between 48000 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
The Category Leader for Northern European Distributor Markets (NEDM) supports the commercial / sales function of NEDM, delivering profitable growth plans, designing and delivering the category management model approach at cluster and country (Nordics) level. The role develops and executes the Category and Trade Marketing plans for the Nordics markets, provides guidance to Distributors and delivers consumer and shopper activation plans across all touchpoints.
What your role is
Market Strategy & Revenue Growth:
- Lead in the development of the Category vision/strategy maximising local (Nordics) consumer/shopper insights according to the local (Nordics) trade scene.
- Partner with the NEDM sales and marketing team to establish targets and standardise tracking of Sales Fundamentals: More Stores, Better Stores, Bigger Impact.
- Lead in market analysis to identify and capitalise on growth opportunities, optimising pricing, promotions, assortment, and distribution strategies.
- Develop and implement revenue management initiatives to maximise profitability.
- Define the local (Nordics) portfolio/pipeline with the Marketing team. Build the assortment and distribution strategy, deploying the assortment prioritisation by channel/customer.
In-Store Excellence & Trade Collaboration:
- Drive best-in-class in-store execution and brand visibility across NEDM markets, ensuring optimal shelf space and impactful promotional activities.
- Build and maintain strong relationships with key distributors’ partners, effectively communicating brand and category initiatives to achieve superior in-store results.
- Continuously monitor and optimise in-store performance, adapting plans as needed to maximise ROI.
- Contribute to GM\’s overall Category and Point-of-Purchase vision.
Strategic Communication & Reporting:
- Develop and deliver compelling presentations and reports for internal and external stakeholders, effectively communicating market insights, strategic plans, and performance results.
- Manage the implementation of brand advertising plans.
- Lead and manage a team of two direct reports, providing clear guidance, performance management, and professional development support.
What you will bring to the team
We are seeking a highly experienced and strategic Category Management professional with 8–10 years of proven success, ideally within a multinational or FMCG environment. You thrive in dynamic settings and bring a hands-on, proactive approach to driving growth and innovation. Your broad commercial acumen and visionary thinking enable you to understand the bigger picture, positioning Category Management as a key driver of business success.
You bring deep knowledge of the distributor model and have a strong track record of working effectively within multifunctional teams and complex matrix structures. Your analytical mindset and numeracy skills allow you to uncover insights, spot trends, and translate data into clear, actionable recommendations that deliver results.
As a collaborative and engaging leader, you are passionate about building and developing high-performing teams. You inspire others through your commitment to excellence and results orientation. Ambitious and forward-thinking, you’re not afraid to go the extra mile to make an impact.
If you\’re ready to lead with purpose and bring your expertise to a fast-paced, high-growth environment, we’d love to hear from you.
What’s in it for you?
Work with Heart – offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing – We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you\’ll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave – Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more…
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what’s next.
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Category Leader Northern European Distributor Markets employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Leader Northern European Distributor Markets
✨Tip Number 1
Familiarise yourself with the key brands mentioned in the job description, such as Old El Paso and Häagen-Dazs. Understanding their market positioning and recent campaigns can help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in category management or distributor markets. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on market trends in the Nordics region. Research consumer behaviour, emerging food trends, and competitor strategies to demonstrate your analytical skills and market knowledge during discussions with the hiring team.
✨Tip Number 4
Prepare to showcase your leadership experience, particularly in managing teams and driving growth initiatives. Think of specific examples where you've successfully led projects or improved performance, as this will resonate well with the role's requirements.
We think you need these skills to ace Category Leader Northern European Distributor Markets
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management, particularly within the FMCG sector. Emphasise your achievements in market strategy and revenue growth, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for food and how it aligns with the company's mission. Discuss your strategic thinking and leadership skills, and provide examples of how you've successfully driven growth in previous roles.
Showcase Analytical Skills: Since the role requires an analytical mindset, include specific examples of how you've used data to inform decisions and drive results. Highlight any tools or methodologies you’ve employed to analyse market trends and consumer insights.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to building relationships with distributors and your strategies for in-store excellence. Prepare to share insights on how you would develop and implement category management plans for the Nordics.
How to prepare for a job interview at General Mills
✨Understand the Market Landscape
Before your interview, research the Northern European distributor markets thoroughly. Familiarise yourself with current trends, key players, and consumer behaviours in the region. This knowledge will help you demonstrate your strategic thinking and market insight during the discussion.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions or identify growth opportunities. Highlight your ability to translate complex data into actionable strategies, as this is crucial for the Category Leader role.
✨Emphasise Team Leadership Experience
Be ready to talk about your experience in leading teams, especially in a multifunctional environment. Share how you've developed high-performing teams and fostered collaboration, as this aligns with the company's focus on building strong relationships.
✨Prepare Compelling Presentations
Since the role involves developing presentations for stakeholders, practice summarising your past projects or strategies in a clear and engaging manner. This will showcase your communication skills and ability to convey market insights effectively.
