Content Strategist Marketing · St Albans, UK ·
Content Strategist Marketing · St Albans, UK ·

Content Strategist Marketing · St Albans, UK ·

St Albans Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create and manage email marketing content strategies while collaborating with a dynamic team.
  • Company: Traffic Label delivers performance-driven marketing solutions, helping brands grow smarter.
  • Benefits: Enjoy a collaborative work environment with opportunities for remote work and professional growth.
  • Why this job: Join a creative team focused on impactful content that drives brand success and user engagement.
  • Qualifications: 3-5 years in content strategy, especially in marketing; strong email marketing knowledge required.
  • Other info: Opportunity to lead initiatives and shape the future of content at Traffic Label.

The predicted salary is between 36000 - 60000 £ per year.

About Traffic Label
At Traffic Label, we specialise in delivering performance-driven marketing solutions. We’re a collaborative team working across email, performance media, and data to help brands grow smarter. As we expand, we’re looking for a talented Content Strategist to bring clarity, creativity, and cohesion to our content across multiple touchpoints—with a particular focus on our email marketing efforts.

Key Responsibilities

  • Develop, manage, and execute a content strategy for email marketing funnels and campaigns.
  • Collaborate with the Email Marketing Manager & Email Performance Specialist to ensure content best practices are clearly defined, documented, and implemented across the team.
  • Create and manage processes for content creation, quality assurance, and team collaboration.
  • Define clear reporting structures to measure and communicate the impact of content initiatives.
  • Hire and manage freelance or in-house copywriters to support campaign execution and scalability.
  • Create and maintain content guidelines, playbooks, and training materials to support consistent messaging.
  • Provide hands-on content support and strategic direction across the business, including web, product, internal comms, and customer-facing materials.
  • Align messaging across the user funnel—from acquisition to retention—to ensure a cohesive and high-performing user journey.
  • Work with design and data teams to test, measure, and iterate on content effectiveness.

What We’re Looking For

  • 3–5 years of experience in content strategy, ideally within a marketing or performance-focused environment.
  • Strong grasp of email marketing content principles and an understanding of how copy impacts performance metrics.
  • Experience designing content processes, managing content teams, and reporting on strategic outcomes.
  • Proven ability to turn insights into clear, compelling, and actionable content.
  • Confident leading content initiatives and training others to follow brand and performance guidelines.
  • Comfortable switching between strategic thinking and hands-on content creation.
  • Detail-oriented, organised, and self-motivated—with a genuine enthusiasm for great content.

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Content Strategist Marketing · St Albans, UK · employer: Traffic Label Limited

At Traffic Label, we pride ourselves on fostering a dynamic and collaborative work environment where creativity thrives. As a Content Strategist in St Albans, you'll benefit from our commitment to employee growth through continuous learning opportunities and a supportive team culture that values innovation. Join us to make a meaningful impact in performance-driven marketing while enjoying the unique advantages of working in a vibrant city known for its rich history and community spirit.
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Contact Detail:

Traffic Label Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Strategist Marketing · St Albans, UK ·

✨Tip Number 1

Familiarise yourself with the latest trends in email marketing and content strategy. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to Traffic Label's goals during any discussions.

✨Tip Number 2

Network with professionals in the marketing field, especially those who specialise in content strategy and email marketing. Engaging with industry peers can provide insights into the role and may even lead to referrals or recommendations.

✨Tip Number 3

Prepare to discuss specific examples of your past work that demonstrate your ability to create effective content strategies. Highlight any measurable outcomes from your previous campaigns to showcase your impact on performance metrics.

✨Tip Number 4

Showcase your organisational skills by outlining how you would manage content processes and team collaboration. Being able to articulate a clear plan for content creation and quality assurance will set you apart as a candidate who can hit the ground running.

We think you need these skills to ace Content Strategist Marketing · St Albans, UK ·

Content Strategy Development
Email Marketing Expertise
Collaboration Skills
Process Management
Quality Assurance
Performance Metrics Analysis
Team Leadership
Copywriting and Editing
Content Guidelines Creation
Training and Development
Strategic Thinking
Hands-on Content Creation
Detail Orientation
Organisational Skills
Self-Motivation

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Content Strategist position at Traffic Label. Understand the key responsibilities and required skills, so you can tailor your application accordingly.

Tailor Your CV: Highlight relevant experience in content strategy and email marketing in your CV. Use specific examples that demonstrate your ability to manage content processes and lead initiatives, as these are crucial for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content and marketing. Mention how your experience aligns with Traffic Label's goals and how you can contribute to their email marketing efforts.

Showcase Your Work: If possible, include links to previous content strategies or campaigns you've worked on. This could be in the form of a portfolio or case studies that illustrate your impact on performance metrics and user engagement.

How to prepare for a job interview at Traffic Label Limited

✨Showcase Your Content Strategy Experience

Be prepared to discuss your previous experience in content strategy, especially within marketing environments. Highlight specific campaigns you've worked on, particularly those involving email marketing, and how your contributions led to measurable results.

✨Demonstrate Collaboration Skills

Traffic Label values teamwork, so be ready to share examples of how you've collaborated with other teams, such as design or data. Discuss how you’ve worked with others to ensure content best practices are implemented effectively.

✨Prepare for Hands-On Content Creation Questions

Since the role involves both strategic thinking and hands-on content creation, expect questions that assess your ability to create compelling content. Bring samples of your work that demonstrate your writing skills and understanding of email marketing principles.

✨Discuss Your Process for Measuring Success

Be ready to explain how you measure the effectiveness of your content initiatives. Discuss any tools or metrics you use to report on performance and how you iterate on content based on data insights.

Content Strategist Marketing · St Albans, UK ·
Traffic Label Limited
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