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- Tasks: Drive brand presence on social media, optimise campaigns, and analyse performance.
- Company: Join Dr. Martens, a globally recognised British brand with over 60 years of heritage.
- Benefits: Enjoy hybrid working, 65% off Docs, private healthcare, and paid volunteer days.
- Why this job: Be part of a dynamic team that values individuality and pushes boundaries in social media.
- Qualifications: Experience with Meta Ads Manager and strong analytics skills required.
- Other info: This is an entry-level full-time role in the retail apparel industry.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Paid Social Executive role at Dr. Martens plc
Join to apply for the Paid Social Executive role at Dr. Martens plc
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.
We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what\’s right.
THE GIG
You are a Social Media superstar who understands the balance between Brand and business performance. You know the ins and outs of Meta, TikTok, Snapchat & Pinterest both from a paid and a content prospective and will be the first to know about emerging platforms by being close to the Social Media world at a macro level. As a key component of the overarching EMEA objectives & Marketing strategy you will work closely as part of the Paid Social team to work on channel strategy, execute plans in collaboration with country teams, share insights, track KPI’s and optimise in order to consistently drive performance.
In short, you will drive the brand presence and conversion activity on Paid Social, particularly on Meta, following our EMEA digital-first social strategy. You will work closely with the trade team to ensure our demand and traffic KPIs are met.
- Work closely with the Paid Social Marketing Manager to implement Social Media strategies, primarily on Meta, ensuring we drive product heat and desire.
- You will work with your team to develop our technical digital capability, constantly improve our ROAS and beat revenue targets.
- You’ll be experienced in conducting audience testing, market analysis and optimising campaign performance.
- Build and manage campaigns (in real time) across multiple Social Media channels. Ability to pivot and optimize daily is important.
- Support with briefing content suitable for all paid social channels – always keeping channel best practices in mind.
- Work with Country Marketing Managers to create and activate Social Media comms aligned to overall multi-channel Local comms plans
- Analyze and track paid social campaign performance using our social media listening tool, GA and other in-app dashboards.
- Be curious – Ideate new concepts, formats, channels and lead the briefing and implementation process. Bring insight and rationale behind every new concept, base your ideas on learnings and your expertise of the Social Media landscape.
- Report periodically, as well as on a campaign-to-campaign basis to ensure visibility & understanding across your stakeholder network.
THE STUFF THAT SETS YOU APART
- Extensive experience with Meta Ads manager required.
- Experience with TikTok, Pinterest and Snapchat Ads Manager.
- Experience managing budgets, T&Cs, usage rights and data privacy management.
- Demonstrate an understanding of different social content formats and channel-specific needs.
- A good eye for social native creatives and social trends.
- A natural communicator that can work with multiple stakeholders in tandem.
- Experience of managing commercial performance goals through conversion activity preferred.
- Strong analytics skills, experience tracking performance in GA and in-app dashboards required.
- Experience managing content needs, testing, and approvals.
- Connection with our Brand and passion for the footwear industry.
WHAT’S IN IT FOR YOU?
- Welcome to the family free pair of Docs
- Hybrid working, 3 days in office and 2 days WFH
- 65% off all Docs
- Award-winning ‘Buy As You Earn’ Dr. Martens share plan
- Private healthcare
- A dedicated culture team
- 2 paid volunteer days per year
Are you ready to fill your boots? Apply now.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
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Industries
Retail Apparel and Fashion
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Paid Social Executive employer: Dr. Martens plc
Contact Detail:
Dr. Martens plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Familiarise yourself with Dr. Martens' brand values and culture. When you understand their emphasis on individuality, courage, and care, you can tailor your conversations to reflect these values during interviews or networking opportunities.
✨Tip Number 2
Stay updated on the latest trends in social media advertising, especially on platforms like Meta, TikTok, Snapchat, and Pinterest. Being able to discuss recent developments or successful campaigns can demonstrate your passion and expertise in the field.
✨Tip Number 3
Network with current or former employees of Dr. Martens. Engaging with them can provide insider insights about the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised paid social campaigns in the past. Highlighting your analytical skills and ability to pivot strategies based on performance data will show that you're ready to contribute effectively from day one.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Paid Social Executive role at Dr. Martens. Tailor your application to highlight your relevant experience with Meta, TikTok, Snapchat, and Pinterest.
Showcase Your Skills: In your CV and cover letter, emphasise your extensive experience with Meta Ads Manager and any other social media platforms mentioned in the job description. Provide specific examples of campaigns you've managed and the results achieved.
Align with Company Values: Dr. Martens values individuality, courage, and care. Make sure to reflect these values in your application. Share personal anecdotes that demonstrate how you embody these principles in your work.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also explain why you're a great fit for Dr. Martens. Discuss your passion for the footwear industry and how your skills can contribute to their marketing strategy.
How to prepare for a job interview at Dr. Martens plc
✨Know Your Platforms
Make sure you have a solid understanding of Meta, TikTok, Snapchat, and Pinterest. Be prepared to discuss how you've used these platforms in past campaigns and any emerging trends you've noticed.
✨Showcase Your Analytical Skills
Be ready to talk about your experience with tracking KPIs and optimising campaign performance. Bring examples of how you've used analytics tools like Google Analytics and in-app dashboards to drive results.
✨Emphasise Collaboration
Dr. Martens values teamwork, so highlight your ability to work with multiple stakeholders. Share examples of how you've collaborated with marketing teams or country managers to achieve common goals.
✨Demonstrate Your Passion
Express your connection to the Dr. Martens brand and your enthusiasm for the footwear industry. Show that you understand their core values and how they resonate with your personal and professional ethos.
