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- Tasks: Lead a strategic review to enhance the customer proposition for a top fitness brand.
- Company: Join a leading fitness brand committed to evolving its offerings for modern members.
- Benefits: Enjoy hybrid working options and competitive pay of £800-£1,000 per week.
- Why this job: Make a real impact in the fitness industry while working with senior stakeholders.
- Qualifications: 7+ years in consulting with expertise in strategy or proposition development.
- Other info: This is a short-term project lasting 6-8 weeks, based in London.
A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused to review and refine its customer proposition.
As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today\’s members – across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.
Key responsibilities include:
- Conduct a strategic review of the current customer proposition across key segments
- Benchmark against competitors and emerging fitness trends
- Identify opportunities to differentiate and strengthen member value
- Deliver actionable recommendations and a roadmap for proposition evolution
You will have:
- 7+ years consulting experience
- Experience in strategy or proposition development, ideally in fitness or lifestyle
- Strong understanding of customer insight, brand positioning, and commercial levers
- Ability to work independently and engage senior stakeholders
Engagement Details:
- 6-8 week project
- Hybrid working with some on-site presence in London
- £800-£1,000 LTD dependent on experience
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Strategy Manager, Fitness & Health employer: Freshminds Interim
Contact Detail:
Freshminds Interim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Manager, Fitness & Health
✨Tip Number 1
Familiarise yourself with the latest trends in the fitness and health industry. Understanding current market dynamics and consumer preferences will help you speak confidently about how to refine the customer proposition during interviews.
✨Tip Number 2
Network with professionals in the fitness sector, especially those involved in strategy and consulting. Engaging with industry insiders can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples from your past experience where you've successfully developed or refined a customer proposition. Highlighting measurable outcomes will demonstrate your capability to deliver actionable recommendations.
✨Tip Number 4
Research the brand's current offerings and identify areas for improvement. Being able to articulate your thoughts on their existing customer proposition and how it can evolve will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Strategy Manager, Fitness & Health
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Strategy Manager position. Understand the key responsibilities and required skills, especially focusing on strategic review and customer proposition development.
Tailor Your CV: Make sure your CV highlights relevant experience in consulting, strategy development, and any specific achievements in the fitness or lifestyle sectors. Use keywords from the job description to align your experience with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your understanding of the fitness landscape. Discuss how your experience can help the brand refine its customer proposition and meet future growth ambitions.
Highlight Relevant Projects: In your application, mention specific projects where you conducted strategic reviews or developed propositions. Provide examples of how you engaged with stakeholders and delivered actionable recommendations, as this will resonate well with the hiring team.
How to prepare for a job interview at Freshminds Interim
✨Research the Brand
Before your interview, make sure to thoroughly research the fitness brand. Understand their current customer proposition, recent developments, and how they position themselves in the market. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Strategic Questions
Given the nature of the role, be ready to discuss strategic frameworks and methodologies you've used in previous consulting experiences. Prepare examples that showcase your ability to conduct strategic reviews and deliver actionable recommendations, particularly in the fitness or lifestyle sectors.
✨Showcase Your Understanding of Trends
Stay updated on the latest trends in the fitness industry. Be prepared to discuss how these trends could impact the brand's customer proposition and suggest innovative ideas for differentiation. This will highlight your proactive approach and strategic thinking.
✨Engage with Stakeholders
Since the role involves engaging senior stakeholders, practice articulating your ideas clearly and confidently. Think about how you can effectively communicate complex strategies in a way that resonates with different audiences, showcasing your interpersonal skills.
