Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage a team to drive international student recruitment.
- Company: Grok Global Services is a leading provider of international engagement services for higher education since 2005.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation across global markets.
- Why this job: Join a pioneering company making a real impact in international education and digital marketing.
- Qualifications: 10+ years in Paid Digital Marketing with proven leadership in the education sector required.
- Other info: Position available in Malaysia, Vietnam, or the UK; full-time role with a focus on collaboration.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Associate Director, Digital Performance & Growth
Join to apply for the Associate Director, Digital Performance & Growth role at Grok Global Services
Associate Director, Digital Performance & Growth
Join to apply for the Associate Director, Digital Performance & Growth role at Grok Global Services
Founded in 2005, Grok Global Services is a rapidly expanding, privately owned, best-in-class provider of international engagement services for higher education institutions. Having served nearly 150 global institutions, the firm is ambitiously pursuing its goal of being the leading professional services company in the international education sector.
A pioneer of in-country staffing in the industry, Grok remains at the forefront of this model while it has simultaneously expanded its service range and geographic coverage over the years. In addition to in-country staffing, it currently boasts industry-leading divisions in digital marketing and strategic consulting and is actively delivering services across 5 continents.
Job Overview
We are looking for a senior digital leader to be based in either Malaysia, Vietnam or the UK who can provide both strategic technical excellence and commercial impact within Grok’s Global Marketing solution line. As the Associate Director, Digital Performance & Growth, you’ll oversee the technical integrity, innovation, and scalability of Grok’s Paid Digital Marketing services as well as lead business development opportunities and growth.
This is a high-impact, hands-on Paid Digital leadership role where you\’ll manage a team of digital specialists and partner closely with senior stakeholders, to ensure Grok’s international student recruitment campaigns remain best-in-class across a growing portfolio of global institutions.
Key Responsilities
Paid Digital Strategy, Delivery & Performance
- Direct industry-leading paid digital marketing strategy & execution across 40+ global markets (outside of China). Markets include: Southeast Asia, South Asia, East Asia, Africa, Middle East, Europe & The Americas.
- Lead paid digital marketing services and performance reporting to ensure the highest technical standards, including campaign execution, optimisation, quality assurance, data accuracy, analytics, and tagging – across both core media channels and third parties.
- Strengthen digital platform expertise (ie Meta, Google, LinkedIn, TikTok, Snapchat, YouTube, WhatsApp, Line, Zalo and other niche platforms) and Third Party partnerships in specific markets. Oversee the effective use of tools like Funnel, Looker Studio, Zoho, Zapier, Superchat, Unbounce, Canva, and more.
- Champion a culture of innovation as well as nurture relationships with core media owners to stay ahead of industry trends and emerging products.
Stakeholder Relationships & Team Development
- Embed a high-performance, growth-oriented culture reflecting Grok’s values.
- Line manage senior digital marketing leads across key regions/markets, driving capability building, knowledge sharing, and individual development plans.
- Support the recruitment of new digital marketing experts and professionally develop/mentor in line with key performance indicators for the department.
- Provide strategic collaboration and relationship development to a wide range of senior stakeholders and institutional partners, to demonstrate expertise, and strengthen the perception of the solution line in terms of delivery and success.
- Provide thought leadership, regional learnings, market specific data insights & trends, and client case studies for knowledge sharing and promotional purposes.
- Co-own the Solution Line’s annual revenue and profitability target.
- Proactively lead strategic sales conversations, both internally and externally with senior stakeholders. Deliver compelling pitches, proposals and pricing for bespoke international student recruitment campaigns.
- Collaborate with a wide range of senior stakeholders to identify new growth opportunities and evolve Grok’s Paid Digital Marketing offering and impact.
Experience & Profile:
- 10+ years’ experience in Paid Digital Marketing within the international student recruitment landscape.
- Proven track record in digital leadership within an agency or the marketing department of a higher education institution or organisation.
- Expertise in cross-platform paid media execution and optimisation, with a strong grasp of web analytics, CRM integrations, tagging structures, attribution modelling, and data storytelling. Experience leading and scaling senior digital teams across regions.
- Demonstrable experience in business development, pricing strategies, and revenue accountability.
- A collaborative, entrepreneurial spirit with the ability to balance creativity, rigour, and results.
To Apply
If you meet these requirements and have the drive to take on this exciting position, please click the Apply button where you will be directed to our hiring portal to submit your resume and complete a few questions, in lieu of a cover letter.
___________________________
For more information about Grok please visit our website: grokglobal.com
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Education, Marketing, and Art/Creative
-
Industries
Education Administration Programs
Referrals increase your chances of interviewing at Grok Global Services by 2x
Sign in to set job alerts for “Performance Director” roles.
Managing Director & Coach ( UK ) – Leadership, Strategy, and Innovation
Director of Government Business Development, EU/ME
London, England, United Kingdom 1 month ago
Northern Ireland, United Kingdom 1 week ago
NED and IC Member, Better Society Capital, Remote, UK
Practice Director, Revenue Performance Management
London, England, United Kingdom 6 days ago
Director of Distribution Channel Marketing (EMEA)
Director of Partner Marketing (Remote – Europe)
Influencer & Affiliate Program Director – REMOTE
United Kingdom $188,000.00-$279,000.00 1 week ago
West Midlands, England, United Kingdom 1 day ago
Associate Director of Quantitative Research
London, England, United Kingdom 1 week ago
London, England, United Kingdom 20 hours ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Associate Director, Digital Performance & Growth employer: Grok Global Services
Contact Detail:
Grok Global Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Digital Performance & Growth
✨Tip Number 1
Familiarise yourself with Grok Global Services and their approach to digital marketing in the education sector. Understanding their unique selling points and recent projects can help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with professionals in the international education and digital marketing fields. Attend relevant industry events or webinars to connect with potential colleagues or stakeholders, which could give you insights into Grok's culture and expectations.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've successfully managed teams and driven performance in previous roles. Be ready to discuss specific strategies you've implemented that led to measurable growth in digital marketing campaigns.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and international student recruitment. Being knowledgeable about emerging platforms and tools will not only impress during interviews but also position you as a forward-thinking candidate who can contribute to Grok's innovative culture.
We think you need these skills to ace Associate Director, Digital Performance & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid digital marketing, especially within the international student recruitment landscape. Use specific examples that demonstrate your leadership skills and successful campaigns.
Craft a Compelling Application: Since Grok Global Services prefers a few questions instead of a cover letter, take this opportunity to showcase your strategic thinking and how your experience aligns with their goals. Be concise but impactful.
Highlight Technical Expertise: Emphasise your knowledge of digital platforms and tools mentioned in the job description, such as Meta, Google, and analytics tools. This will show that you are well-versed in the technical aspects of the role.
Showcase Leadership and Team Development: Discuss your experience in managing and developing teams. Provide examples of how you've fostered a high-performance culture and contributed to team members' growth, which is crucial for this role.
How to prepare for a job interview at Grok Global Services
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience in paid digital marketing, especially within the international student recruitment landscape. Be prepared to discuss specific campaigns you've led and the results achieved, demonstrating your technical knowledge and strategic thinking.
✨Understand Grok's Values and Culture
Familiarise yourself with Grok Global Services' mission and values. During the interview, express how your personal values align with theirs and how you can contribute to fostering a high-performance, growth-oriented culture within the team.
✨Prepare for Stakeholder Engagement Scenarios
Since the role involves collaborating with senior stakeholders, prepare examples of how you've successfully managed relationships in previous roles. Think about how you can demonstrate your ability to provide thought leadership and strategic insights that would benefit Grok's objectives.
✨Demonstrate Your Business Development Skills
Be ready to discuss your experience in business development and how you've identified growth opportunities in the past. Share specific examples of successful pitches or proposals you've delivered, as this will showcase your ability to drive revenue and profitability for Grok.
