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- Tasks: Lead a team to shape and execute product marketing strategies.
- Company: Join a growing financial services brand making waves in the industry.
- Benefits: Enjoy a competitive salary, flexible holidays, hybrid work, and private medical cover.
- Why this job: Be at the forefront of innovative marketing in a dynamic environment with real impact.
- Qualifications: Must have leadership experience in financial services marketing and strong digital skills.
- Other info: Opportunity to influence key business strategies and work closely with senior stakeholders.
The predicted salary is between 88000 - 116000 £ per year.
Im delighted to be exclusively representing a fantastic client of ours – an established and growing financial services brand – in the recruitment of their brand-new Head of Product Marketing. For this opportunity, we are seeking candidates with prior experience at Head of or Director level within the financial services sector. What youll be doing Reporting into the CMO, the successful candidate will lead a team of three Product Marketing Managers. The core focus of the role is to drive the strategic development, execution, and optimisation of product marketing initiatives. Youll be responsible for: – Shaping go-to-market strategies for new products. – Defining product positioning and messaging. – Leading successful product launches. The role also requires significant stakeholder engagement to ensure marketing strategies align with broader business goals. Youll oversee the creation of marketing materials that resonate with target audiences and reflect the brands values. In addition, youll regularly report on key performance indicators, including lead generation, conversion rates, customer acquisition, and brand awareness. What experience youll need to apply Demonstrable leadership experience in marketing within the financial services sector. A proven track record in developing and implementing marketing strategies that deliver measurable business outcomes. Strong understanding of digital marketing tools, social media platforms, and data analytics. An analytical mindset with the ability to assess campaign performance and adapt strategies accordingly. Solid project management experience, capable of handling multiple initiatives simultaneously. Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Proficiency in CRM systems and marketing automation tools. What youll get in return A salary of £110k£140k DOE, plus a comprehensive benefits package, including a bonus scheme, flexible holiday policy, hybrid working, private medical cover, and much more. Whats next? If this sounds like a great fit, get in touch with Ania today. TPBN1_UKTJ
Head of Product Marketing employer: ADLIB Recruitment
Contact Detail:
ADLIB Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network within the financial services sector. Attend industry events, webinars, and conferences to connect with professionals who may have insights or referrals for the Head of Product Marketing role.
✨Tip Number 2
Showcase your leadership skills by engaging in discussions on platforms like LinkedIn. Share your thoughts on product marketing strategies and trends in financial services to position yourself as a thought leader.
✨Tip Number 3
Research the company thoroughly. Understand their products, market positioning, and recent marketing initiatives. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 4
Prepare to discuss specific metrics and outcomes from your previous roles. Be ready to share examples of how your marketing strategies have led to measurable business success, as this will resonate well with the hiring team.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in marketing, particularly within the financial services sector. Use specific examples of successful marketing strategies you've developed and implemented.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of product marketing and how you can shape go-to-market strategies. Mention your experience with stakeholder engagement and how it aligns with the company's broader business goals.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've assessed campaign performance and adapted strategies. Highlight your proficiency with digital marketing tools and data analytics.
Prepare for Interviews: Be ready to discuss your project management experience and how you've successfully handled multiple initiatives. Prepare to share specific metrics related to lead generation, conversion rates, and brand awareness from your previous roles.
How to prepare for a job interview at ADLIB Recruitment
✨Showcase Your Leadership Experience
As a candidate for the Head of Product Marketing, it's crucial to highlight your leadership experience in marketing within the financial services sector. Prepare specific examples of how you've successfully led teams and driven strategic initiatives in previous roles.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to shaping go-to-market strategies and defining product positioning. Think about past product launches you've managed and how you ensured they aligned with broader business goals.
✨Highlight Analytical Skills
Since the role requires an analytical mindset, prepare to talk about how you've used data analytics to assess campaign performance. Share examples of how you've adapted strategies based on insights from key performance indicators.
✨Prepare for Stakeholder Engagement
Given the importance of stakeholder engagement in this role, think about how you've influenced stakeholders at various levels in your previous positions. Be prepared to share your communication strategies and how you ensure alignment with business objectives.
