Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and manage engaging marketing content across digital platforms.
- Company: Join The Toolshed Coalisland, a family-owned business passionate about craftsmanship since 2005.
- Benefits: Enjoy competitive salary, onsite parking, and career growth opportunities.
- Why this job: Gain hands-on experience in a dynamic marketing role with a focus on creativity and strategy.
- Qualifications: Degree in relevant field; experience with Google Ads, social media, and content creation required.
- Other info: Full-time position based in Coalisland, working Monday to Friday.
The predicted salary is between 30000 - 42000 £ per year.
Key Information (Required)
Job Title:
Digital Marketing Specialist
Category:
Retail
Short Job Description:
The Toolshed Coalisland is a family-owned company established 2005 with a passion for craftmanship and a deep understanding of the tools that make every project possible. We proudly serve many industries including construction, agriculture, automotive and engineering across Ireland. We are currently recruiting for a Marketing focused Website Specialist who will be instrumental in the creation and development of marketing content including high quality literature, video and written material.
Overview:
Due to ongoing growth at The Toolshed Coalisland, we are looking for an experienced Marketing coordinator to join our team.
Youll work closely with the wider team to support the delivery of marketing campaigns, digital content, and brand activity gaining experience across all aspects of marketing in the industries we provide for. You will be responsible for managing our website & social media platforms, creating engaging content, and executing strategies that enhance our brand visibility and connection with our audience.
You will be responsible for developing and implementing a marketing strategy to drive brand awareness, website visitors, and maintain brand consistency across all advertising platforms. The role will also include involvement in exhibitions, branding and print media.. This is a full-time, permanent position, based in Coalisland
Duties & Responsibilities:
- To deliver a professional, market-leading user experience on the website, and use data to continually analyse and improve the web experience.
- Develop and Implement Marketing Strategies: Create comprehensive digital and traditional marketing plans to achieve business objectives, including increasing brand visibility, attracting new customers, and retaining existing ones.
- Continue the development and execution of a comprehensive marketing strategy, companywide, that aligns with business goals.
- Digital Marketing Management: Oversee digital marketing channels, including website, social media, email marketing, and online advertising. Monitor performance metrics and optimise campaigns to maximize ROI and engagement.
- Analytics and Reporting – Analyse paid ads, Google Analytics as well as AdWords to assess the performance of posts and campaigns.
- Content Creation and Branding: Develop compelling content across various platforms to showcase offerings and values. Ensure brand consistency and integrity in all marketing materials and communications.
- Excellent Written Skills – creating blogs, press releases, social posts, briefs internal and external & events etc.
- Social Media Management – Schedule posts, monitor engagement, manage interactions across all social channels. Actively engage with social media followers.
- Trend Monitoring – stay updated on market trends, customer behaviours and competitor activities to make data-driven decisions. Provide insights and recommendations for improvements to enhance engagement and reach.
- Ensure channels are kept up to date with correct information, prices and promotions. Manager website information, up-to-date website banners, branding & vehicle images.
The Person:
- A degree or third level qualification in a relevant field such as: Web development, Digital marketing, Computer science, Communications or a related discipline
- Experience in creating and managing Google Ads or Meta Ad campaigns.
- Proficient in digital marketing tools (e.g. Canva, social media and Google Analytics).
- Experience using video or photo editing software (e.g. Adobe Suite, CapCut or iMovie).
- Creative thinker with the ability to identify and act on market trends.
- Strong knowledge of content management systems (CMS)
- High level of IT literacy advanced skills in Microsoft Office tools.
- Commercially experienced in digital and eCommerce, but excited to develop further on the technical side
- Hands on with website platforms such as Shopify or similar, with HTML/CSS editing skills
- Confident using Google Analytics and other performance tools
- Enthusiastic about solving problems
- Proactive, detail oriented and customer focused
The Package:
- Competitive Salary
- Onsite parking
- We offer opportunities for career growth within our organisation
- Hours: You will work 37.5 Hours per week, working between the hours of 09:00 and 17:00 Monday to Friday
- Pension contribution
To Apply:
Please click 'Apply' below
Digital Marketing Specialist employer: The Tool Shed Limited
Contact Detail:
The Tool Shed Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with The Toolshed Coalisland's brand and values. Understanding their passion for craftsmanship and the industries they serve will help you tailor your conversations and demonstrate how your skills align with their mission.
✨Tip Number 2
Showcase your experience with digital marketing tools, especially those mentioned in the job description like Google Analytics and Canva. Be prepared to discuss specific campaigns you've managed and the results you've achieved using these tools.
✨Tip Number 3
Prepare examples of your content creation skills, particularly in video and written formats. Since the role involves creating engaging content, having a portfolio ready to share can set you apart from other candidates.
✨Tip Number 4
Stay updated on current trends in digital marketing and the specific industries The Toolshed Coalisland serves. Being able to discuss recent developments or successful campaigns in these areas will show your enthusiasm and knowledge during the interview.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, content creation, and website management. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of The Toolshed Coalisland's mission. Mention specific examples of how your skills can contribute to their marketing strategies.
Showcase Your Work: If possible, include links to your previous work or portfolio that demonstrates your ability in creating engaging content, managing social media, and executing marketing campaigns.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at The Tool Shed Limited
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with digital marketing tools and platforms. Highlight specific campaigns you've managed, especially those involving Google Ads or social media, and be ready to share metrics that demonstrate your success.
✨Demonstrate Content Creation Expertise
Since the role involves creating engaging content, bring examples of your work. Whether it's blogs, social media posts, or video content, showcasing your creativity and ability to maintain brand consistency will impress the interviewers.
✨Familiarise Yourself with The Toolshed Coalisland
Research the company’s history, values, and the industries they serve. Understanding their brand and how you can contribute to their marketing strategy will show your genuine interest in the position.
✨Prepare for Technical Questions
Expect questions about your technical skills, particularly regarding website management and analytics. Be ready to discuss your experience with CMS platforms like Shopify and your proficiency in tools like Google Analytics to analyse campaign performance.
