At a Glance
- Tasks: Lead brand and communications for External Wall Installation, creating standout campaigns.
- Company: Join Saint-Gobain, a leader in sustainable construction, dedicated to improving daily life.
- Benefits: Enjoy flexible working options and a supportive, inclusive workplace culture.
- Why this job: Be part of an award-winning team, driving impactful marketing and brand growth.
- Qualifications: Degree in Business or Marketing with 5+ years in strategic brand management required.
- Other info: Collaborate with cross-functional teams and enhance customer engagement across digital channels.
The predicted salary is between 36000 - 60000 £ per year.
Were seeking a passionate Brand Manager to lead brand and communications for External Wall Installation (EWI). As the brand champion, you'll create and deliver standout campaigns that strengthen brand visibility, consistency, and growth.
This exciting new opportunity to represent K Systems and Weber EWI brand as part of an award winning marketing team is part of Saint-Gobain Exterior Solutions (SGES) which is the new business unit for Kilwaughter and Weber. This is a full-time permanent role based in Larne.
Youll ensure the brands tone and visual identity are consistently represented across all channels. Youll collaborate with cross-functional teams to coordinate and optimise marketing activities, helping to fuel brand growth and market success.
What were looking for:
- Degree-level qualification in Business or Marketing
- Minimum of 5 years strategic brand management experience
- Proven track record managing communications campaigns focused on content, thought leadership, and engagement
- Skilled in measuring campaign performance and reporting on key KPIs
Key Accountabilities:
- Develop and contribute to a three-year strategic brand plan aligned with SGESs purpose, vision, and business objectives.
- Work closely with the wider marketing team to refine brand positioning and communication strategies, driving premium perception and meaningful engagement with target audiences.
- Develop a deep understanding of brand personastheir needs, values, and pain points to ensure our solutions and services directly address their challenges. Maintain a consistent and authentic brand tone of voice across all channels and touchpoints, using both visual and written communication to reinforce brand identity and connection.
- Develop and execute cutting-edge campaigns across multiple platforms to enhance brand vitality and support product and market expansion. Drive impactful marketing that makes customers take notice for all the right reasons. Own the end-to-end process of campaign creation, launch, and performance analysis for External Wall Installation.
- Collaborate with the Digital Marketing team to keep website content fresh and relevant, while creating a strategic plan to drive content growth and engagement across all digital channels, enhancing the customer journey and boosting brand growth.
Are SGES and Saint-Gobain inclusive employers?
Saint-Gobain is the worldwide leader in light and sustainable construction improving daily life through high-performance solutions. From wherever you are, let your unique personality and our values guide you every day to invent a more sustainable world.
We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.
And what about flexibility?
The world of work is changing. At Saint-Gobain, were always open to new ways of working. Everyone has different needs and commitments. Well happily discuss any need you might have for this role:. We cant promise to meet every request when were recruiting. But we do promise to listen.
If you match our criteria, we will be in touch to discuss your experience and more about you as a person, we look forward to hearing from you!
Brand Manager (EWI) employer: Kilwaughter Minerals
Contact Detail:
Kilwaughter Minerals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (EWI)
✨Tip Number 1
Familiarise yourself with the K Systems and Weber EWI brands. Understanding their values, mission, and current marketing strategies will help you align your approach and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the brand management and marketing fields, especially those who have experience in the construction or building materials industry. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in brand management and digital marketing. Being knowledgeable about emerging tools and techniques will show your commitment to innovation and growth, which is crucial for this role.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategic thinking and results. Highlighting your ability to measure performance and adapt strategies will resonate well with the hiring team.
We think you need these skills to ace Brand Manager (EWI)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your strategic brand management experience and any relevant campaigns you've led. Use specific examples that demonstrate your ability to enhance brand visibility and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand management and how your skills align with the role. Mention your understanding of brand personas and how you can contribute to SGES's vision and objectives.
Showcase Campaign Successes: Include details about past communications campaigns you've managed, focusing on measurable outcomes and KPIs. This will help illustrate your ability to drive impactful marketing efforts.
Research the Company: Familiarise yourself with Saint-Gobain and their values. Understanding their commitment to sustainability and diversity will allow you to tailor your application to reflect their culture and mission.
How to prepare for a job interview at Kilwaughter Minerals
✨Showcase Your Brand Management Experience
Be prepared to discuss your previous roles in brand management, particularly any campaigns you've led. Highlight specific examples that demonstrate your strategic thinking and ability to drive brand growth.
✨Understand the Company and Its Brands
Research K Systems and Weber EWI thoroughly. Understand their brand values, target audience, and recent campaigns. This knowledge will help you tailor your responses and show your genuine interest in the role.
✨Demonstrate Your Analytical Skills
Since measuring campaign performance is crucial for this role, be ready to discuss how you've tracked KPIs in past campaigns. Share specific metrics and outcomes to illustrate your analytical capabilities.
✨Prepare Questions About Brand Strategy
Think of insightful questions regarding the company's brand strategy and future direction. This shows your proactive mindset and eagerness to contribute to their goals, making you stand out as a candidate.