At a Glance
- Tasks: Lead marketing strategies to boost sales and brand awareness in the UK.
- Company: Cloudera transforms complex data into actionable insights for top global companies.
- Benefits: Enjoy flexible work-from-home options, generous PTO, and wellness programmes.
- Why this job: Join a dynamic team driving digital transformation with innovative marketing strategies.
- Qualifications: 5-7 years in field marketing; tech software experience preferred.
- Other info: Opportunity to travel up to 30% and collaborate across diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
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At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we\’re the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.
As the Field Marketing Manager UK, you will serve as the \”go-to\” marketing point-of-contact for your territory, working closely with your regional sales leader and team to build and execute a prioritized marketing plan to achieve territory sales goals and Marketing Performance Indicators (KPIs). Reporting up to the Sr. Director of Field Marketing EMEA, you will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects. You will build and execute a GTM plan with purpose that is aligned with company priorities and encompasses all aspects of marketing mix and collaborating cross team to maximize the total GEO investments, delivering stellar customer experience and drive results against goals.
As a Field Marketing Manager you will:
- Closely align with sales on regional sales goals and keep a pulse on business needs
- Develop a regional plan that encompasses the full marketing investment mix aligned to company GTM priorities with strategy and purpose, in partnership with the extended marketing team.
- Implement a mix of marketing tactics to fuel growth and accelerate deals including 1:1 ABM, in-person events, meeting/calling programs, social, digital campaigns and more to increase brand awareness, expand and retain customers, and penetrate new logo accounts
- Execute events and campaign per, during and post event strategy
- Interlock cross marketing to leverage approved messaging and assets as well as collaborate on the GTM plan and drive velocity through the demand funnel
- Engage partners and with partners in select marketing events and campaigns to deliver results in collaboration with Partner Marketing
- Measure, analyze and evaluate performance against KPIs and goals to continually optimize results, deliver actionable insights, and make data driven decisions to continually improve outcomes
- Manage budget forecasting and spend
- Drive pipeline outcomes and marketing ROI
- Be responsible for overseeing the demand funnel to increase velocity to close
We\’re excited about you if you have:
- BS/BA in business, marketing or communications.
- 5-7 years in field marketing (preferred), demand gen, channel, events team
- Experience in tech software marketing is ideal
- Sales experience is a plus
- Ability to build and execute a strategic GTM collaborative marketing plan including in-person events
- Excellent interpersonal skills – can work well cross-functionally and with diverse audiences to achieve collaborative objectives
- Excellent communication skills – verbal and written
- Experience in managing marketing budgets and multiple suppliers/vendors
- Experience with Smartsheet, Canva and SalesForce.com is a bonus
- Organized, able to manage multiple activities in a fast-paced environment, with a desire to improve processes
- Can Do Attitude: Highly motivated, self-starter who can quickly adapt in a dynamic work environment
- Willing to travel to up to 30%
What you can expect from us:
Generous PTO Policy
Support work life balance with
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
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Field Marketing Manager, UK employer: Cloudera
Contact Detail:
Cloudera Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager, UK
✨Tip Number 1
Network with professionals in the tech marketing space, especially those who have experience with field marketing. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into Cloudera's culture and expectations.
✨Tip Number 2
Familiarise yourself with Cloudera's products and services, as well as their recent marketing campaigns. This knowledge will not only help you understand their market positioning but also allow you to discuss how your skills can contribute to their goals during interviews.
✨Tip Number 3
Demonstrate your ability to manage multiple projects by sharing examples from your past experiences. Highlight specific instances where you successfully executed marketing strategies that align with sales goals, showcasing your organisational skills and results-driven mindset.
✨Tip Number 4
Prepare to discuss your experience with budget management and ROI analysis. Be ready to explain how you've optimised marketing spend in previous roles, as this is crucial for the Field Marketing Manager position at Cloudera.
We think you need these skills to ace Field Marketing Manager, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in tech software. Emphasise your ability to develop and execute strategic marketing plans, as well as any sales experience you may have.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Cloudera's mission and how your skills align with the role. Mention specific marketing tactics you've successfully implemented in the past and how they relate to the responsibilities outlined in the job description.
Highlight Key Skills: In your application, be sure to highlight key skills such as excellent communication, budget management, and your ability to work cross-functionally. Use examples from your previous roles to demonstrate these skills effectively.
Show Enthusiasm for the Role: Convey your excitement about the opportunity to work at Cloudera. Mention your willingness to travel and your adaptability in a fast-paced environment, as these are important aspects of the Field Marketing Manager position.
How to prepare for a job interview at Cloudera
✨Know Your Marketing Metrics
Familiarise yourself with key marketing performance indicators (KPIs) relevant to the role. Be prepared to discuss how you have measured success in previous campaigns and how you plan to optimise results based on data-driven insights.
✨Align with Sales Strategies
Understand the sales goals of the company and be ready to explain how your marketing strategies can support these objectives. Highlight any past experiences where you successfully collaborated with sales teams to achieve common goals.
✨Showcase Your Event Management Skills
Since the role involves executing various marketing tactics, including events, come prepared with examples of successful events you've managed. Discuss your approach to planning, executing, and measuring the impact of these events.
✨Demonstrate Your Adaptability
The fast-paced nature of the role requires a 'Can Do' attitude. Share examples of how you've adapted to changing circumstances in previous roles and how you manage multiple projects simultaneously without compromising quality.