At a Glance
- Tasks: Lead the growth of Moonpig's B2B gifting business through innovative marketing strategies.
- Company: Join Moonpig, a beloved UK brand, on a mission to revolutionise B2B gifting.
- Benefits: Enjoy flexible hybrid working and a supportive culture that values your unique contributions.
- Why this job: Be part of a high-impact role with the chance to shape a major business initiative.
- Qualifications: Experience in B2B growth marketing and commercial strategy is essential.
- Other info: This is a 12-month contract role based in London, starting August 2025.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Our Ways of Working Principles:
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we\’ve learnt from working remotely and keep the flexibility that\’s enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
Here at Moonpig, we’re on a mission to build the world’s biggest b2b gifting business — and we’re looking for a hands-on, commercially-savvy Growth Lead on a 12 month Contract to make it happen.
This is a rare chance to be the mini-GM behind a high-priority b2b scale-up, with all the tools and backing of one of the UK’s most loved consumer brands.
Vision:
You have the opportunity to build the biggest b2b gifting business in the world; leveraging the UK\’s biggest customer base and household brand. Be the driver to bring the magic of moonpig to scale in the b2b world.
Mission: Prove product–market demand in year one
– Deliver against ambitious new customer acquisition goals
– Build the repeatable go-to-market systems that will drive long-term growth
This is a hands-on, high-impact role — from launching paid search campaigns and building forecasting models to pitching directly to enterprise HR teams. You’ll own the entire revenue engine end-to-end: testing and scaling acquisition channels, closing deals, and shaping pricing strategy. You’ll also work closely with Product to refine our proposition and deepen market fit.
We’re moving fast — so we’re looking for someone who’s available to join us in August 2025 , and must be able to work 2–3 days a week from our London Head Office.
Key Responsibilities:
- Demand generation & channel ownership: Start-up and scale paid / organic channels (SEM, paid social, outbound, partnerships, affiliates).
- Demand, pipeline & closing: iterate initial playbook (ICP, qualifying, proposals, CRM hygiene) and close the next 50 accounts
- Own Pricing & trade levers
- Unit-economics ownership: Own Model and management of unit economics and report clear, commercial metrics to leadership, including exec level stakeholders.
- GTM strategy & messaging: Craft positioning, landing copy, case studies; feed insights to Product for roadmap.
- Cross-functional glue: “build-measure-learn” loop with Product Manager
About you:
- Deep hands-on b2b growth marketing experience, particularly paid channels
- Experience of commercial ownership of pricing, CAC, LTV and unit economics
- Track record of building or rebuilding GTM strategies from 0 to 1
- Confident pitching to enterprise buyers and navigating deal cycles
- Product-led growth (PLG) experience in fast-paced environments
- A consulting background or strategic planning experience is highly desirable
- Previous ownership of growth budgets and full-funnel performance experience is highly desirable
You’ll Thrive If You Are…
- A scrappy operator – ready to launch a LinkedIn campaign in the morning and jump on sales calls after lunch.
- A strategic thinker – who can model trade-offs and size market opportunities with confidence.
- A data-led storyteller – you bring clarity to ambiguity through numbers and narrative.
- A resilient optimist – who learns quickly from failed tests and pushes forward with curiosity and drive.
Want to hear more?
Find out more about Moonpig Group and what it has to offer here !
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
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Commercial and Growth Lead (Moonpig for Business) - 12 month contract employer: Moonpig
Contact Detail:
Moonpig Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial and Growth Lead (Moonpig for Business) - 12 month contract
✨Tip Number 1
Familiarise yourself with Moonpig's mission and values. Understanding their commitment to building a B2B gifting business will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Prepare to discuss your hands-on experience in B2B growth marketing, especially in paid channels. Be ready to share specific examples of how you've successfully driven customer acquisition and revenue growth in previous roles.
✨Tip Number 3
Showcase your ability to work cross-functionally. Highlight instances where you've collaborated with product teams or other departments to refine strategies and improve market fit, as this is crucial for the role.
✨Tip Number 4
Demonstrate your data-driven approach by preparing to discuss how you've used metrics to inform decisions. Be ready to explain how you've measured success in past campaigns and how you can apply that to Moonpig's objectives.
We think you need these skills to ace Commercial and Growth Lead (Moonpig for Business) - 12 month contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in b2b growth marketing, particularly with paid channels. Use specific examples that demonstrate your success in demand generation and channel ownership.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their mission to build the biggest b2b gifting business and mention any relevant achievements that showcase your strategic thinking and data-led storytelling.
Showcase Your Hands-On Experience: Emphasise your hands-on experience in launching campaigns and closing deals. Provide concrete examples of how you've iterated go-to-market strategies or managed unit economics in previous roles.
Demonstrate Cultural Fit: Moonpig values inclusivity and flexibility. Highlight any experiences that show your adaptability and commitment to creating an inclusive work environment. This could include working with diverse teams or adapting to different working styles.
How to prepare for a job interview at Moonpig
✨Understand the Company Culture
Familiarise yourself with Moonpig's Ways of Working Principles. Highlight how your working style aligns with their emphasis on flexibility, collaboration, and trust during the interview.
✨Showcase Your B2B Experience
Prepare specific examples from your past roles that demonstrate your hands-on experience in B2B growth marketing, particularly in paid channels. Be ready to discuss how you've successfully driven customer acquisition and revenue growth.
✨Be Data-Driven
Moonpig values data-led decision-making. Bring metrics and results from previous campaigns to illustrate your ability to analyse performance and make informed decisions. This will show your strategic thinking and analytical skills.
✨Demonstrate Resilience and Adaptability
Share stories that highlight your resilience and ability to learn from failures. Discuss how you’ve adapted strategies based on testing and feedback, showcasing your scrappy operator mindset that fits well with the fast-paced environment at Moonpig.