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- Tasks: Lead a dynamic team in product marketing, crafting compelling messaging and go-to-market strategies.
- Company: Join Similarweb, the top digital data platform trusted by industry giants like Google and eBay.
- Benefits: Enjoy competitive perks, career growth opportunities, and a vibrant team culture with regular outings.
- Why this job: Be part of a transformative role that shapes how we tell our story and engage customers.
- Qualifications: 10+ years in product marketing, with strong leadership and storytelling skills in tech environments.
- Other info: Diversity and inclusivity are core values; bring your authentic self to work.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
London, England, United Kingdom
Similarweb is the world’s leading digital data platform. We empower over 5,300 companies—including Google, eBay, and Adidas—to see everything that’s happening online so they can make smarter decisions, outpace the competition, and grow their digital businesses. From uncovering market trends to analyzing competitors and optimizing performance, our data provides the visibility companies need to win in a digital-first world.
We’re a global team of bright, curious, and kind individuals who thrive on solving big challenges together. In 2021, we went public on the New York Stock Exchange, and we’re continuing to scale new heights. Come be part of our journey.
At Similarweb, Product Marketing sits at the intersection of product, sales, and marketing—and is essential to how we bring our products to market and tell our story to the world. As we evolve and expand our platform, we’re looking for a seasoned Vice President of Product Marketing to lead our global product marketing function.
This is a transformative leadership role reporting directly to the CMO. You’ll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. You’ll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
We’re looking for a proven leader who is both highly strategic and hands-on—someone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do
- Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
- Craft Messaging That Resonates: Own and evolve Similarweb’s messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industries—from CMOs and strategy leaders to analysts and performance marketers.
- Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
- Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpoint—from sales decks to website copy.
- Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
- Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
- Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
- Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb. Represent the voice of the company and help bring our vision to life externally.
What You’ll Bring
- 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
- Deep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
- Strong track record of developing strategic messaging and positioning in complex, technical domains
- Experience partnering closely with executive stakeholders across product, marketing, and sales
- Proven ability to scale high-performing, engaged, and empowered teams
- Exceptional storytelling and presentation skills—with the ability to simplify the complex and inspire audiences
- A customer-first mindset, strong business acumen, and a passion for category creation and innovation
- Comfortable navigating ambiguity and fast-changing environments with confidence and clarity
Why you’ll love being a Similarwebber:
You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.
Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.
We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here .
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VP Product Marketing & Customer Education employer: SimilarWeb
Contact Detail:
SimilarWeb Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing & Customer Education
✨Tip Number 1
Familiarise yourself with Similarweb's product offerings and their unique selling points. Understanding the nuances of their platform will allow you to speak confidently about how you can enhance their product marketing strategy.
✨Tip Number 2
Network with current or former employees of Similarweb on platforms like LinkedIn. Engaging in conversations can provide you with insider insights into the company culture and expectations for the VP role.
✨Tip Number 3
Prepare to discuss your experience in leading product marketing teams, especially in a B2B context. Be ready to share specific examples of how you've successfully driven go-to-market strategies and competitive differentiation.
✨Tip Number 4
Stay updated on industry trends and competitor movements in the digital data space. Being knowledgeable about the market landscape will demonstrate your strategic thinking and ability to position Similarweb effectively.
We think you need these skills to ace VP Product Marketing & Customer Education
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the VP Product Marketing & Customer Education position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in product marketing, particularly in SaaS or technology sectors. Use metrics to demonstrate your impact, such as growth percentages or successful campaigns.
Write a Tailored Cover Letter: In your cover letter, address how you can lead and grow a product marketing team, craft resonant messaging, and drive go-to-market strategies. Be specific about your past experiences that relate directly to the job description.
Showcase Your Storytelling Skills: Since storytelling is crucial for this role, consider including examples of how you've effectively communicated complex ideas in previous positions. This could be through presentations, marketing materials, or customer engagements.
How to prepare for a job interview at SimilarWeb
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of Similarweb's products and how they fit into the digital data landscape. Familiarise yourself with their key features, benefits, and the competitive landscape to demonstrate your knowledge and enthusiasm.
✨Showcase Your Leadership Experience
As a VP, you'll need to lead a high-performing team. Be prepared to discuss your previous leadership roles, how you've built and mentored teams, and specific examples of how you've driven success in product marketing within a multi-product environment.
✨Prepare for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and competitive differentiation. Prepare examples of how you've successfully developed and executed these strategies in the past, and be ready to discuss how you would approach Similarweb's unique challenges.
✨Demonstrate Your Storytelling Skills
Storytelling is crucial for this role. Prepare to share examples of how you've crafted compelling narratives that resonate with different audiences. Practice simplifying complex concepts and presenting them in an engaging way, as this will be key in your interactions with stakeholders.
