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- Tasks: Lead influencer marketing strategies on platforms like Instagram, TikTok, and YouTube.
- Company: Join zooplus, Europe's top online pet platform, bringing joy to over 9 million pet parents.
- Benefits: Enjoy a hybrid work setup, 20% shop discount, and exciting team events.
- Why this job: Be part of a mission-driven company that values care, courage, and creativity in marketing.
- Qualifications: 3+ years in influencer marketing, strong campaign management, and data analysis skills required.
- Other info: Fluent English is essential; additional languages are a bonus.
The predicted salary is between 28800 - 42000 £ per year.
Marketing Influencer Manager (all genders)
Full-time
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We\’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
- Develop and execute the influencer marketing strategy across multiple platforms (Instagram, TikTok, YouTube, etc.), aligned with zooplus goals and pet community interests
- Identify, recruit, and manage relationships with influencers and agencies, ranging from micro to macro: driving brand awareness and overall conversion
- Lead end-to-end management of campaigns, including briefing, optimization, and ensuring ROI-driven initiatives
- Collaborate cross-functionally with local and international teams to ensure influencer marketing is integrated into broader marketing objectives
- Monitor performance, analyze KPIs, and generate insights into your markets, using data to scale influencer marketing to other markets
Requirements:
- 3+ years of experience in influencer marketing across platforms (Instagram, TikTok, YouTube), ideally in e-commerce or pet-related sectors
- Strong track record in managing influencer campaigns end-to-end, from recruitment to ROI analysis
- Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
- Data-driven, with experience analyzing KPIs to scale and optimize performance across markets
- Excellent cross-functional collaboration skills, with the ability to align campaigns with broader marketing goals
- Strong communication and project management abilities; fluent in English (additional languages are a plus)
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote.
Our benefits include:
- 20% discount in our zooplus shop
- Internal and external training
- Team events
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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Marketing Influencer Manager (all genders) employer: zooplus AG
Contact Detail:
zooplus AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Influencer Manager (all genders)
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the pet industry. Follow key influencers and brands on platforms like Instagram and TikTok to understand what works and what doesn't.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and company culture at zooplus.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive ROI and manage relationships with influencers effectively.
✨Tip Number 4
Showcase your data analysis skills by being prepared to discuss how you've used KPIs to optimise influencer campaigns. Highlight any tools or software you’ve used to track performance and generate insights.
We think you need these skills to ace Marketing Influencer Manager (all genders)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Influencer Manager position. Understand the key responsibilities and requirements, especially the emphasis on influencer marketing across various platforms.
Tailor Your CV: Customise your CV to highlight relevant experience in influencer marketing, particularly in e-commerce or pet-related sectors. Showcase specific campaigns you've managed and the results achieved, focusing on your data-driven approach.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for pets and your understanding of zooplus's mission. Discuss how your skills align with their core values of Care, Courage, Openness, and Simplicity, and provide examples of your successful influencer collaborations.
Highlight Cross-Functional Collaboration: In your application, emphasise your experience working with cross-functional teams. Provide examples of how you've integrated influencer marketing into broader marketing strategies, showcasing your project management and communication skills.
How to prepare for a job interview at zooplus AG
✨Showcase Your Influencer Marketing Experience
Be prepared to discuss your previous experience in influencer marketing, especially any campaigns you've managed from start to finish. Highlight specific examples that demonstrate your ability to drive brand awareness and conversions.
✨Know the Platforms Inside Out
Familiarise yourself with the latest trends and best practices on platforms like Instagram, TikTok, and YouTube. Be ready to share insights on how you would tailor campaigns for each platform to align with zooplus's goals.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, prepare to discuss how you've used KPIs to analyse campaign performance in the past. Bring examples of how you've optimised campaigns based on data insights.
✨Emphasise Collaboration Skills
As the position involves cross-functional collaboration, be ready to talk about your experience working with different teams. Share examples of how you've successfully aligned influencer marketing strategies with broader marketing objectives.
