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- Tasks: Engage with our audience and shape community strategies to enhance brand interaction.
- Company: Join Primark, a leading brand known for its innovative marketing and customer-centric approach.
- Benefits: Enjoy flexible working, healthcare, 27 days leave, and a subsidised cafeteria.
- Why this job: Be part of a dynamic team that values creativity and cultural connection in community management.
- Qualifications: Experience in managing brand communities on social media and strong collaboration skills are essential.
- Other info: We welcome diverse applicants and encourage you to apply even if you don't meet all criteria.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Social Media Community Management Officer
Because your new ideas are our way new ways of working. Evolve, your way.
Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team
As a key role within the Social Media team, the Community Manager is responsible for setting the direction of how our brand shows up and engages with our audience.
You’ll be the bridge between internal teams, store accounts, and our social audiences—driving community-first conversations, platform innovation and best-practice, and cultural connection.
You’ll shape our community management strategy, championing representation, and trust across social. From training and empowering our store teams and internal colleagues to managing reputational response, you’ll bring our community-first mindset to life—every comment, creator collaboration, and culture-led activation is an opportunity to surprise, delight, and strengthen love for our brand.
What You’ll Get:
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first
Some of our benefits are:
- Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Community Strategy and Engagement – Grow, foster, and engage the brand community by leading an always-on approach to meaningful interaction—turning conversations into connection and advocacy. Set the community management strategy, ensuring it reflects brand values and drives surprise and delight through every audience interaction.
- Brand in Culture & Creative Activations – Act as a strategic owner of our Brand In Culture —shaping and executing a calendar of community-led, culturally resonant moments. Partner with the Social, Talent, PR, VM, and Influencer teams to craft activations that make the brand famous, reinforce trust, and show up in the right way at the right time.
- Trust, Disruption & Reputation Management – Lead the execution of the Trust layer of our marketing calendar on social —using social to highlight our community impact programmes and change brand perception.
- Insights & Innovation – Use Sprinklr and other listening tools to monitor sentiment, trends, and feedback, regularly reporting actionable insights to the wider team.
What You’ll Bring:
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Proven experience building and managing brand communities across social platforms, with a deep understanding of audience engagement, feedback, and sentiment.
- A natural collaborator with the confidence to influence stakeholders and bring cross-functional teams behind big community-led ideas.
- Strong instincts to identify when and how the brand should respond to moments, paired with the drive and creative spark to execute them distinctively.
- Experience with setting up governance and content best content practices that encourages our colleagues to discover, participate, and join conversations with their in-store communities.
- Culturally curious and connected—you keep a finger on the pulse of what’s happening in
Ready? Good – because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.
Apply to be part of our future and we’ll help you develop yours.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
#LI-SF1 #Hybrid #J-18808-Ljbffr
Social Media Community Management Officer - 12 Month FTC employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Community Management Officer - 12 Month FTC
✨Tip Number 1
Familiarise yourself with Primark's brand values and community engagement strategies. Understanding their approach will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Engage with Primark's social media channels before applying. Comment on posts, share your thoughts, and demonstrate your understanding of their community. This shows initiative and genuine interest in the role.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. They can provide insights into the company culture and the specifics of the Community Management role, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on current trends in social media and community management. Being able to discuss recent developments or successful campaigns in your interview will showcase your passion and expertise in the field.
We think you need these skills to ace Social Media Community Management Officer - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media community management. Focus on specific achievements that demonstrate your ability to engage audiences and manage brand communities effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for community engagement and how your ideas align with the company's values. Mention specific examples of past experiences where you successfully fostered community interactions.
Showcase Your Creativity: Since the role involves cultural connection and creative activations, include examples of innovative campaigns or strategies you've implemented in previous roles. This will show your potential employer that you can bring fresh ideas to their team.
Highlight Collaboration Skills: Emphasise your ability to work collaboratively with cross-functional teams. Provide examples of how you've influenced stakeholders and brought teams together to achieve community-led goals.
How to prepare for a job interview at Primark Stores Limited
✨Showcase Your Community Management Experience
Be prepared to discuss your previous experience in building and managing brand communities on social media. Highlight specific examples where you successfully engaged audiences and turned conversations into connections.
✨Demonstrate Cultural Awareness
Since the role involves cultural connection, come ready to share insights about current trends and how they relate to the brand. Show that you are culturally curious and can identify opportunities for community-led activations.
✨Prepare for Cross-Functional Collaboration
This position requires working with various teams. Think of examples where you've collaborated with different departments or stakeholders to achieve a common goal, and be ready to discuss how you can bring those skills to the table.
✨Emphasise Your Strategic Thinking
The role involves setting a community management strategy. Be prepared to talk about how you would approach this task, including how you would ensure it aligns with brand values and drives engagement.
