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For Companies At a Glance
- Tasks: Drive growth by increasing quote volume and optimising customer journeys.
- Company: Join Selina Finance, a fast-growing digital lender revolutionising financial products for homeowners.
- Benefits: Enjoy a competitive salary, flexible work options, generous leave, and wellness support.
- Why this job: Be part of a dynamic team that values innovation, collaboration, and personal growth.
- Qualifications: 3-5 years in product management with a focus on growth and analytics.
- Other info: Work in a diverse environment with a commitment to inclusivity and employee development.
The predicted salary is between 60000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About Selina
At Selina Finance, our mission is to provide exceptional value with simple and flexible financial products. We\’re achieving this by building a next-generation digital lender targeting homeowners across the UK. More than £2tn of equity value is locked up in UK homes, while homeowners still need to rely on high-interest-rate consumer loans, credit cards, or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there, one that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.
We are building an incredible team and culture of high performance, development, reward and recognition, ready for the next phase of our adventure, and this is where you come in!
We have quite a few things to be proud of:
We have 19 different nationalities across our London + Manchester offices
Voted as \’one of the fastest-growing businesses in the UK\’ by Business Leader Growth 500 for 2025
Voted top 30 of \’Tempos 100 best start-ups to work for 2023\’
Disability Confident Committed employer
BCorp Certified
Rated highly in our employee survey on:
• Workplace Culture
• Work Life/Balance
• Employee Recognition
As a Growth Product Manager at Selina, your goal is simple: To increase the acquisition of quotes and new customers across Selina\’s direct and intermediary estate. You will work across channels and functions to drive a high volume of quotes across various domains and ruthlessly prioritise initiatives that will drive your key metrics. That could mean optimising our quote funnel, improving aggregator search rankings, expanding broker API adoption, or building tools to help aid our marketing and sales teams.
At Selina, we believe in autonomous product teams that are aligned with business goals. You will work closely with growth, marketing, sales, and credit risk to drive meaningful impact.
What will you be doing?
- Grow quote volume across all Selina channels, including Direct (aggregators, PPC, organic) and Intermediary channels.
- Identify and prioritise high-leverage opportunities to increase quoting activity, such as improvements to aggregator ranking, broker API quoting enablement, or removal of friction.
- Run structured growth experiments across channels to improve quote initiation and completion rates and build a habit of testing and learning.
- Collaborate cross-functionally with Engineering, Marketing, Broker BD and Data to ship improvements, drive adoption, and support campaign execution.
- Improve aggregator performance, including ranking, CTR, and quote conversion through data analysis, eligibility improvements, and offer optimisation.
- Become a subject matter expert on the quoting journeys across our intermediary and direct channels.
- Drive API adoption amongst our intermediaries and embedded finance partners
- Define and track key growth metrics, using data to inform strategic priorities.
- Demonstrate clear impact and growth across both Direct and Broker channels, without degrading quote quality.
About you:
- Have 3-5 years of product experience, ideally in growth, funnel optimisation or API based products.
- Has experience with product analytics tools and A/B testing
- Are obsessed with top-of-funnel metrics and can identify the highest-leverage drop-offs, bottlenecks, and triggers.
- Know how to diagnose, size, and test: you don\’t just ship; you experiment and learn.
- Can operate across both consumer and intermediary partner journeys, understanding the different incentives and frictions each channel brings.
- Are comfortable leading cross-functional initiatives involving engineering, design, marketing, credit risk and commercial teams.
What we offer:
- £70,000 – £90,000 base salary, dependant on experience
- 25 days\’ annual leave, plus bank holidays
- 30 days\’ work-from-anywhere allowance
- Bi-annual Bonus (discretionary)
- Volunteering allowance
- Growth Shares
- Annual L&D budget
- Cycle to work scheme
- 3% pension contribution
- Monthly socials
- Free access to mental health support via \’Spill\’
- A choice of benefits that work for you, courtesy of our benefits platform, \’Thanks Ben\’
- Annual £60 cycle allowance for Santander cycles or Evans (via \’Thanks Ben\’)
- Workplace Nursery Benefit, allowing eligible nursery costs to be paid via salary sacrifice
Our Values
Our values underpin how we work together as a high-performing team, driving our growth and success.
• TakeOwnership – We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
CustomerObsessed – We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
DriveChange – We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
EmpowerOurTeam – We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements
We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
We also welcome and encourage applications from traditionally underrepresented categories, and provide feedback to any candidate we interview, even if that feedback is speaking to another candidate being more suitable for the role.
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Product Manager - Growth employer: Selina Finance
Contact Detail:
Selina Finance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Growth
✨Tip Number 1
Familiarise yourself with Selina's mission and values. Understanding their focus on providing exceptional value and flexibility in financial products will help you align your answers during interviews and demonstrate your enthusiasm for their goals.
✨Tip Number 2
Showcase your experience with product analytics tools and A/B testing. Be prepared to discuss specific examples of how you've used data to drive growth and optimise funnels, as this is crucial for the role.
✨Tip Number 3
Highlight your ability to work cross-functionally. Prepare examples of past projects where you collaborated with engineering, marketing, and sales teams to achieve common goals, as this will resonate well with Selina's team-oriented culture.
✨Tip Number 4
Demonstrate your obsession with top-of-funnel metrics. Be ready to discuss how you've identified bottlenecks and drop-offs in previous roles, and the strategies you implemented to overcome these challenges.
We think you need these skills to ace Product Manager - Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly in growth and funnel optimisation. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Selina's mission and how your skills align with the role. Mention specific projects or experiences that showcase your ability to drive growth and collaborate cross-functionally.
Showcase Analytical Skills: Since the role requires experience with product analytics tools and A/B testing, include examples of how you've used data to inform decisions and improve product performance in your application.
Demonstrate Cultural Fit: Familiarise yourself with Selina's values and incorporate them into your application. Highlight instances where you've taken ownership, driven change, or empowered your team in past roles.
How to prepare for a job interview at Selina Finance
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of Selina's products and the market they operate in. Familiarise yourself with their unique selling points and how they differentiate themselves from competitors. This will show your genuine interest and help you answer questions more effectively.
✨Prepare for Data-Driven Questions
As a Growth Product Manager, you'll need to demonstrate your ability to analyse data and make informed decisions. Be ready to discuss your experience with product analytics tools and A/B testing. Prepare examples of how you've used data to identify bottlenecks or improve metrics in previous roles.
✨Showcase Cross-Functional Collaboration
Selina values teamwork across various functions. Be prepared to share specific examples of how you've successfully collaborated with engineering, marketing, and sales teams in the past. Highlight any initiatives where you led cross-functional projects and the impact they had on growth.
✨Emphasise Your Problem-Solving Skills
The role requires a proactive approach to problem-solving. During the interview, discuss situations where you've identified issues and implemented solutions that drove results. Use the STAR method (Situation, Task, Action, Result) to structure your responses and clearly convey your thought process.
