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For Companies At a Glance
- Tasks: Lead and shape performance marketing strategy across digital channels for a top UK investment brand.
- Company: Join a leading investment brand making waves in the financial services sector.
- Benefits: Enjoy a competitive salary, bonus, flexible holidays, hybrid work, and private medical cover.
- Why this job: Make a significant impact on growth while leading a dynamic, data-driven team.
- Qualifications: Proven experience in performance marketing leadership, especially in regulated industries.
- Other info: Ideal for those seeking a pivotal role in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for an experienced Performance Marketing leader to join a leading UK investment brand as Head of Performance Marketing. This is an amazing opportunity to join at a pivotal time for the company, where you\’ll have the chance to make a huge impact on growth strategy and performance marketing direction across multiple channels.
If you are a Senior Performance Marketing Manager, Head of Performance Marketing or similar with a background in financial services or regulated industries, and expertise in digital acquisition and data-driven marketing, this could be the perfect opportunity for you. If you\’re looking for your next role in the South West or commutable distance, we would love to hear from you.
What you\’ll be doing
- As Head of Performance Marketing you will shape and lead the performance marketing strategy, collaborating with key stakeholders to create and deliver a comprehensive approach that drives measurable growth and maximises ROI across all digital channels.
- Drive the strategic development and execution of performance marketing campaigns across paid search (PPC), SEO, social media advertising, display, programmatic, and affiliate marketing, with full ownership of budget allocation and channel optimisation.
- Lead and inspire a high-performing team, building a culture of data-driven decision-making, continuous testing, and performance optimisation whilst developing talent and capabilities within the function.
- Take ownership of campaign analysis and optimisation using advanced data insights, establishing KPI frameworks (CPA, CPC, ROI, ROAS, LTV, CAC) and implementing sophisticated A/B testing, funnel analysis, and conversion rate optimisation strategies.
- Provide regular reports to senior leadership with clear insights and recommendations based on data, whilst developing and managing the performance marketing budget to ensure efficient allocation of resources across channels.
- Collaborate with cross-functional teams (e.g., content, creative, product, and web) to align performance marketing strategies with broader business objectives.
- Stay updated on industry trends, competitive landscape, and emerging marketing technologies whilst overseeing the selection, implementation, and optimisation of marketing technology platforms.
Experience you\’ll need
- Proven track record in performance marketing leadership with demonstrable success in scaling digital acquisition channels and driving measurable growth.
- A background in financial services or a regulated environment is highly advantageous.
- Strategic mindset with deep understanding of paid media channels, conversion optimisation, marketing attribution, and the ability to translate data insights into actionable growth strategies.
- Exceptional leadership and people management skills, with experience building and inspiring high-performing performance marketing teams in fast-paced, results-driven environments.
- Proficient in data analysis, using tools like Google Analytics, SEMrush, Tableau, or similar to derive insights and optimise campaign performance.
- Excellent communication and presentation skills, able to communicate complex data and insights to non-technical stakeholders.
- Proven ability to manage large budgets efficiently and allocate spend across diverse marketing channels.
- Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing platforms.
What you\’ll get in return
On top of a competitive salary you will receive an extensive benefits package incl bonus, flexible holiday scheme, hybrid working, private medical and much more.
What\’s next
If this sounds like the perfect next step in your performance marketing career, we\’d love to hear from you. #J-18808-Ljbffr
Head of Performance Marketing employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network with professionals in the financial services sector. Attend industry events or webinars to connect with potential colleagues and leaders in performance marketing. This can help you gain insights into the company culture and expectations.
✨Tip Number 2
Showcase your expertise in data-driven marketing by preparing case studies of past campaigns you've led. Be ready to discuss specific metrics and outcomes during interviews, as this role heavily focuses on measurable growth and ROI.
✨Tip Number 3
Familiarise yourself with the latest trends in performance marketing, especially within regulated industries. Being knowledgeable about compliance and best practices will demonstrate your readiness for the challenges of this role.
✨Tip Number 4
Prepare to discuss your leadership style and how you've built high-performing teams in the past. Highlight your experience in fostering a culture of data-driven decision-making, as this is crucial for the Head of Performance Marketing position.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially in financial services or regulated industries. Use specific metrics to demonstrate your success in scaling digital acquisition channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your strategic mindset aligns with the company's goals. Mention your leadership experience and how you can inspire a high-performing team.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on your ability to analyse data and derive insights. Include examples of how you've used tools like Google Analytics or SEMrush to optimise campaign performance.
Prepare for Interviews: Be ready to discuss your approach to performance marketing strategy and budget management. Prepare to share specific examples of successful campaigns and how you’ve collaborated with cross-functional teams.
How to prepare for a job interview at ADLIB
✨Showcase Your Leadership Skills
As a Head of Performance Marketing, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully built high-performing teams in the past, focusing on your leadership style and how you foster a culture of data-driven decision-making.
✨Be Data-Driven
This role requires a strong understanding of data analysis and performance metrics. Be ready to discuss specific tools you've used, such as Google Analytics or SEMrush, and how you've applied data insights to optimise campaigns and drive growth.
✨Understand the Financial Services Landscape
Given the company's focus on financial services, it's crucial to show your familiarity with this sector. Brush up on industry trends and be prepared to discuss how your experience aligns with the unique challenges and regulations of performance marketing in financial services.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic development and execution of marketing campaigns. Think about how you've previously allocated budgets across channels and optimised performance, and be ready to share your thought process and results.
