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- Tasks: Manage and optimise paid media campaigns to achieve performance targets.
- Company: Join Brave Bison, a dynamic digital marketing agency in London.
- Benefits: Enjoy flexible working, private medical insurance, and generous holiday allowances.
- Why this job: Be part of a creative team that values curiosity and innovation.
- Qualifications: No specific experience required; just bring your enthusiasm and willingness to learn.
- Other info: Opportunity for training and mentoring within a supportive environment.
The predicted salary is between 28800 - 48000 £ per year.
Paid Media Analyst (Paid Search focus), London
Client: Brave Bison
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 58c1eea0cd7b
Job Views: 11
Posted: 14.07.2025
Expiry Date: 28.08.2025
Job Description:
Job purpose
Create, optimise, and manage paid media accounts (Paid Search, Shopping, and Paid Social) to meet performance, ROI, and revenue targets. Support a Paid Media Manager or Director in developing strategies and mentoring Paid Media Executives, collaborating with Client Services for strategy and activation.
Responsibilities:
- Set up and launch new paid media campaigns on platforms like Google Ads and Meta.
- Assist in developing paid media strategies.
- Research market trends, seasonality, and competitor activities to optimize campaigns.
- Conduct keyword and audience research to identify target segments.
- Collaborate with the Data Insights Team to understand audience trends.
- Create compelling ad content aligned with brand tone.
- Use conversion data to optimize campaigns.
- Prepare performance analysis for client reviews.
Optimization & Development:
- Perform routine optimizations such as SQRs, audience targeting, and budget checks.
- Conduct A/B testing on ads, landing pages, and audiences.
- Align daily operations with strategic and commercial goals.
Client Interaction:
- Participate in client calls and meetings, providing updates and analysis.
- Respond to client requests related to campaigns.
Training & Mentoring:
- Support and train Paid Media Executives.
- Deliver departmental training on Paid Media topics.
Desired behaviors:
- Curiosity, proactive attitude, and willingness to share ideas.
- Energetic, enthusiastic, and respectful of others’ views.
- Excellent communication skills and data-driven mindset.
What you’ll get:
Competitive benefits including flexible working, private medical insurance, income protection, mental health support, generous holiday allowance, Christmas closure, birthdays off, summer hours, coaching, remote work options, and regular performance reviews.
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Paid Media Analyst (Paid Search focus) employer: Brave Bison
Contact Detail:
Brave Bison Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Analyst (Paid Search focus)
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially in Google Ads and Meta. This knowledge will not only help you during interviews but also demonstrate your proactive attitude and curiosity about the industry.
✨Tip Number 2
Engage with online communities or forums related to paid media. Networking with professionals in the field can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your thought process behind optimisations and how you used data to drive decisions, as this aligns with the data-driven mindset they are looking for.
✨Tip Number 4
Showcase your communication skills by practicing how you would present campaign results to clients. Being able to convey complex data in an understandable way is crucial for this role, so consider mock presentations to refine your delivery.
We think you need these skills to ace Paid Media Analyst (Paid Search focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with platforms like Google Ads and Meta. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for paid media and your understanding of market trends. Mention specific examples of past campaigns you've managed and the results achieved.
Showcase Your Analytical Skills: In your application, emphasise your data-driven mindset. Provide examples of how you've used performance analysis to optimise campaigns and achieve ROI targets.
Highlight Communication Skills: Since client interaction is key for this role, include examples of how you've effectively communicated campaign strategies and results to clients or team members in the past.
How to prepare for a job interview at Brave Bison
✨Know Your Platforms
Familiarise yourself with Google Ads and Meta before the interview. Be prepared to discuss your experience with these platforms, including any specific campaigns you've managed or optimised.
✨Showcase Your Analytical Skills
Be ready to demonstrate your data-driven mindset. Prepare examples of how you've used performance data to optimise campaigns and improve ROI in previous roles.
✨Understand Market Trends
Research current market trends and competitor activities related to paid media. This will help you discuss how you can apply this knowledge to develop effective strategies for the company.
✨Prepare for Client Interaction Scenarios
Think about how you would handle client calls and meetings. Be ready to share examples of how you've communicated campaign updates and responded to client requests in the past.
