TikTok Shop - Campaign Marketing Manager

Responsibilities
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
– Create Campaign Marketing Asset: Coordinate with creative teams, agencies, and influencers to produce localized and engaging content assets for each campaign. Manage multi-channel campaigns across digital (social media, email, PPC, display ads) and offline (events, partnerships) channels.
– Localization and Market Adaptation: Work with local marketing teams to tailor messaging and creative assets to resonate with local audiences, ensuring campaigns are culturally relevant and in compliance with regional regulations.
– Performance Monitoring and Reporting: Track, measure, and analyze campaign performance across KPIs, optimizing based on insights and real-time feedback. Present campaign reports, key learnings, and recommendations to refine future strategies.
– Budget Management: Manage campaign marketing budgets, ensuring efficient allocation of resources and cost-effective media spending. Provide ROI analysis and forecast projections to senior stakeholders for campaign investments.
– Media and Creative Agency management: Established connections with media and creative agencies, with the ability to leverage these partnerships to enhance campaign reach, creativity, and effectiveness.
Qualifications
Minimum qualifications:
– Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
– Experience: 3+ years of experience in campaign marketing, digital marketing, or brand management, with at least 1 year focused on European markets.
– Consumer insight: Strong knowledge of European consumer behavior, media landscape, and cultural nuances. Ability to adapt strategies based on evolving market conditions and consumer insights.
– Marketing expertise: Proficiency in digital marketing tools (Google Analytics, Facebook Ads Manager, HubSpot, etc.) and marketing analysis skills from traffic funnel to improve marketing efficiency
– Project Management: Excellent project management skills with the ability to manage multiple campaigns across diverse markets.
Preferred Qualifications:
– Experience working in a fast-paced retail environment.
– Creative problem-solver with the ability to think strategically while maintaining a keen attention to detail.
– Exceptional verbal and written communication skills, with experience in cross-functional team collaboration.
– Local media and creative agency management experience will be a plus
– Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \”Always Day 1\” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. #J-18808-Ljbffr