Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse data to drive marketing strategies and improve campaign performance.
- Company: B&M Retail is a growing company focused on delivering exceptional value to customers.
- Benefits: Enjoy discounts in stores, access to a colleague portal with retailer perks, and more!
- Why this job: Join a dynamic team where your insights directly impact business growth and marketing success.
- Qualifications: Strong analytical skills, proficiency in data tools, and familiarity with marketing principles required.
- Other info: We value diversity and are committed to creating an inclusive workplace for all.
The predicted salary is between 28800 - 48000 £ per year.
Following our recent growth and internal promotions, B&M Retail are seeking a highly skilled Marketing Data Analyst to join our team and play a crucial role in turning data into actionable insights that drive marketing performance and strategic decision-making.
As a Marketing Data Analyst, you will collect, analyse, and interpret a wide range of data sources including market research, customer and consumer behaviour, campaign performance, and partner data. Your insights will directly influence marketing strategies, campaign effectiveness, and business growth.
This role is ideal for an analytical thinker with a strong understanding of both data and marketing, capable of translating complex datasets into clear, concise insights for both technical and non-technical stakeholders.
You will be responsible for:
- Gathering and consolidating data from multiple sources, including Google Analytics, YouGov, Kantar, banking partner data, sales reports, and other internal and external platforms
- Analysing large, complex datasets to uncover trends, patterns, and opportunities that inform marketing, buying and strategic business decisions, evaluate campaign performance, customer behaviour, and market dynamics
- Creating clear, insightful dashboards, visual reports, and presentations to communicate findings to senior stakeholders
- Marketing Performance & ROI Analysis across OOH, digital, CRM, social, web, PR, and influencer channels
- Providing recommendations to optimise marketing spend and campaign strategies based on data-driven insights as well as ways to improve data processes, reporting capabilities, and analytical approaches
To be successful in this role you will have:
- Strong analytical and problem-solving skills with the ability to interpret complex datasets and understand how marketing data drives business growth
- Proficiency in data visualisation and reporting, with experience in tools such as Excel, Google Analytics, YouGov, Kantar, or other relevant platforms
- Solid understanding of statistical concepts and techniques for analysing data and interpreting results
- Familiarity with core marketing principles, channels (digital, CRM, social, web, PR, influencers), and best practices
- Previous experience in a marketing, retail, financial services, or consumer-focused environment
If this role excites you and you think you’ve got what it takes, we want to hear from you!
We offer you a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more! Check out our full benefits here –https://careers.bmstores.co.uk/our-bm-benefits/
B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.
#J-18808-Ljbffr
Marketing Data Analyst employer: B&M Retail Limited
Contact Detail:
B&M Retail Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with the specific data tools mentioned in the job description, such as Google Analytics and Kantar. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss real-world examples of how you've used data to influence marketing strategies in previous roles. This will demonstrate your ability to turn insights into actionable recommendations, which is crucial for this position.
✨Tip Number 3
Stay updated on the latest trends in marketing analytics and consumer behaviour. Being able to reference current industry developments during your conversation can show your passion and commitment to the field.
✨Tip Number 4
Practice explaining complex data insights in simple terms. Since you'll be communicating with both technical and non-technical stakeholders, being able to convey your findings clearly will be key to your success in this role.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Data Analyst position. Familiarise yourself with the tools mentioned in the job description, such as Google Analytics and data visualisation software.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job description. Emphasise your analytical skills, familiarity with marketing principles, and any previous roles that involved data analysis or marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and marketing. Use specific examples from your past experiences to demonstrate how you can contribute to B&M Retail's marketing performance and decision-making processes.
Highlight Your Analytical Skills: In your application, be sure to mention your proficiency in analysing complex datasets and your ability to derive actionable insights. Provide examples of how your analytical skills have positively impacted previous projects or roles.
How to prepare for a job interview at B&M Retail Limited
✨Know Your Data Tools
Familiarise yourself with the data tools mentioned in the job description, such as Google Analytics and Excel. Be prepared to discuss how you've used these tools in past roles to analyse data and derive insights.
✨Showcase Analytical Skills
Prepare examples that demonstrate your analytical thinking and problem-solving abilities. Think of specific instances where you interpreted complex datasets and how those insights influenced marketing strategies or business decisions.
✨Understand Marketing Principles
Brush up on core marketing principles and channels. Be ready to discuss how different marketing strategies can impact business growth and how data plays a role in optimising these strategies.
✨Prepare Insightful Questions
Have a few insightful questions ready to ask the interviewers about their current marketing strategies and data processes. This shows your genuine interest in the role and helps you understand how you can contribute effectively.
