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- Tasks: Lead brand growth and communications for a charity focused on blood cancer awareness.
- Company: Join a top UK charity dedicated to fighting blood cancer and supporting affected families.
- Benefits: Enjoy flexible working, a supportive culture, and the chance to make a real impact.
- Why this job: Be part of a mission-driven team that values diversity and community engagement.
- Qualifications: Experience in brand strategy, marketing, and leading teams is essential.
- Other info: This role offers a dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 57600 - 84000 £ per year.
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Job Description
We are a specialist charity dedicated to beating blood cancer. Our mission is to fund top-tier research, provide comprehensive information and support to patients and their families, and increase awareness about blood cancer.
Our strategic plan aims to engage a broader and more diverse audience that is interested in the cause. We are seeking a talented brand and communications leader who is passionate about audience-driven integrated planning to facilitate this growth. The ideal candidate will thrive in managing multi-disciplinary projects and leading conversations with colleagues and agencies across various levels.
In this role, you will take ownership of our prospective audience segmentation to inform our brand strategy and communications planning. Your aim will be to ensure these strategies remain dynamic by learning from audience behaviors. You will guide our audience strategy, align it with brand growth targets, and integrate it into communications plans, setting priorities based on organizational strategy and audience needs. As the brand guardian, you will monitor and report on brand health and communications performance data, using this insight to inform planning and decision-making.
You will be responsible for delivering brand and content marketing strategies that align with our brand positioning, ensuring integration across the organization. Leading a passionate Brand and Communications team, your role will be to motivate and energize the team to deliver impactful results.
Travel expectations for this role include once a week or as required.
We are dedicated to promoting equality, diversity, and inclusivity. We encourage applications from underrepresented groups to better reflect our community and broader perspectives.
Key Responsibilities
- Drive ambitious profile growth by increasing awareness among those affected by blood cancer to 65% by March 2027.
- Lead strategic alignment across all engagement activities, including marketing, PR, policy campaigning, and fundraising.
- Develop strategies and marketing plans that meet strategic objectives, ensuring cohesion between different teams.
- Implement an audience-led, integrated communications approach to convey a clear story to our audiences.
- Protect the organization’s reputation through planning, horizon scanning, and crisis management as necessary.
- Lead, challenge, and empower a high-performing Brand and Communications team.
- Stay updated on brand and marketing trends to apply relevant insights for impact.
Skills, Knowledge and Expertise
Knowledge
- In-depth understanding of brand, marketing, and communications strategy.
- Expertise in content design and development across different channels.
- Insight into marketing and media trends, with an agile and iterative work approach.
- Commitment to continuous improvement and a strong focus on equal opportunities and diversity.
Skills
- Strong crisis management and analytical skills.
- Capacity for leadership and motivation across teams.
- Proficiency in planning and executing audience-focused marketing and communications strategies.
- Competence in communications planning and project management.
Experience
- Experience with strategy development and integrated planning for audience penetration and growth.
- Proven track record in delivering impactful brand strategies and campaigns.
- Extensive experience in multi-channel marketing and communications.
- Successful leadership of brand and communications teams.
- Ability to unite and influence stakeholders toward common goals.
- Background in crisis communications and reputation management.
- Experience in managing budgets and KPIs aligned with strategic priorities.
About the Role
You will enjoy a flexible working culture that emphasizes delivery and results. While your contractual place of work will be one of our offices, expectations about office attendance will be outlined and discussed. More details about the working approach can be found on our website.
How to Apply
Submit a CV and cover letter detailing why you are interested in joining us and how your skills and experience align with the role. We practice blind shortlisting, so refrain from adding photos or graphics to your CV.
Why Work With Us?
We are ranked among the top charities to work for in the UK. Founded by a family who faced blood cancer, our history and sense of community continue to guide us. We offer an environment that is fast-paced, supportive, and focused on impactful change.
Equality, Diversity & Inclusion
We are committed to active promotion of equality, diversity, and inclusion and welcome applicants from underrepresented groups to enrich our community and perspectives.
Please press apply to access the full job description and apply for this role.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Marketing Services, Advertising Services, and Technology, Information and Media
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Head of Brand and Profile Growth employer: ivee | The return-to-work platform
Contact Detail:
ivee | The return-to-work platform Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Profile Growth
✨Tip Number 1
Familiarise yourself with the charity's mission and values. Understanding their commitment to beating blood cancer will help you align your passion for brand growth with their goals, making you a more compelling candidate.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in brand and communications. Engaging with them can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Stay updated on current trends in brand strategy and audience engagement. Being able to discuss recent developments or case studies during interviews will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your leadership skills by thinking of examples where you've successfully motivated teams or managed projects. This will be crucial in demonstrating your fit for leading the Brand and Communications team.
We think you need these skills to ace Head of Brand and Profile Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and communications strategy. Focus on your achievements in audience engagement and multi-channel marketing, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mission of the charity and how your skills align with their goals. Use specific examples from your past work to demonstrate your ability to lead and motivate teams.
Highlight Relevant Skills: Emphasise your expertise in crisis management, analytical skills, and your capacity for leadership. These are crucial for the Head of Brand and Profile Growth position, so make them stand out.
Follow Application Guidelines: Ensure you adhere to the application guidelines by submitting a CV and cover letter without photos or graphics. This is important for blind shortlisting, so keep it professional and straightforward.
How to prepare for a job interview at ivee | The return-to-work platform
✨Understand the Mission
Before your interview, make sure you fully grasp the charity's mission to beat blood cancer. Familiarise yourself with their strategic goals and how your role as Head of Brand and Profile Growth can contribute to increasing awareness and engagement.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing multi-disciplinary projects. Highlight specific examples where you've motivated a team to achieve impactful results, especially in brand and communications.
✨Demonstrate Audience Insight
Since the role focuses on audience-driven strategies, come equipped with insights about audience segmentation and how you would apply this knowledge to inform brand strategy. Discuss any previous experiences where you successfully engaged diverse audiences.
✨Prepare for Crisis Management Scenarios
Given the importance of reputation management in this role, think of examples from your past where you've effectively handled crises. Be ready to explain your approach to planning and horizon scanning to protect the organisation's reputation.
