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- Tasks: Plan and deliver real-time CRM campaigns for sports and gaming customers.
- Company: Join evoke, a leader in creating memorable customer experiences in the sports betting industry.
- Benefits: Enjoy hybrid working, competitive salary, and industry-leading family support.
- Why this job: Be the heartbeat of customer communication in a fun, dynamic environment focused on creativity.
- Qualifications: CRM experience in B2C digital companies, preferably in gaming or sports betting.
- Other info: Flexible shift patterns required, including weekends and evenings for major sports events.
The predicted salary is between 28800 - 43200 £ per year.
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Job description
Introduction
Are you ready to shape real-time customer experiences in a high-energy, sports-driven environment? At evoke, we’re not just betting on games; we’re creating moments that matter for millions of customers. We’re looking for a Real Time CRM Executive to join our Newsroom-style CRM team and deliver best-in-class, personalized marketing across key touchpoints of the customer journey.
As a Real Time CRM Executive, you’ll be the heartbeat of our customer communication. From a player’s first bet to big wins, near-misses, and everything in between—you’ll trigger the right message, at the right time, on the right channel.
What you will be doing
- Planning and delivering Real Time CRM campaigns for William Hill Sports and Gaming customers.
- Ensuring campaigns are executed on time, flawlessly, and meet business goals according to evoke’s strategy.
- Coordinating delivery across channels (Push, Email, Welcome) using platforms like Airship, Adobe, Bloomreach.
- Identifying opportunities to sell the next best action, requiring copywriting and creativity to market our bets and promotions.
- Working with data and automation teams to build real-time audiences for targeting.
- Using bonus systems to create exclusive, incentivized opportunities for target audiences.
- Reviewing and analyzing campaign statistics to assess success and report to senior management.
Who we are looking for
We are committed to responsible gambling and seek candidates who support this ethos. To apply, you should:
- Have CRM experience, especially one-to-one marketing from a B2C digital company.
- Experience in CRM execution within gaming or sports betting industries is a significant advantage.
- Be willing to work shift patterns including weekends and evenings to cover major sports events.
- Possess excellent written and verbal English skills and a passion for sports and gaming.
What we offer
Our roles offer more than just a job; you’ll be part of the evoke family. We’ve created an environment for our people to thrive. Benefits include:
- Family support: Industry-leading maternity/paternity leave and paid time off for caring responsibilities.
- Perks and discounts: Savings at various high-street retailers.
- Financial: Competitive salary, pension, and bonus schemes.
- Health & wellbeing: Support for mental health, financial education, gym discounts, and cycle-to-work scheme.
- Hybrid working: Up to 80% remote with 20% office time for collaboration.
- Healthcare: Comprehensive benefits or cash alternatives.
- Pension, income protection, and life assurance for financial security.
More about evoke
We embrace change and progress, with a rich history and industry leadership. Now part of evoke, we’re redefining our purpose and ambitions. Our culture focuses on creating great experiences for customers and employees, with flexibility, trust, and investment in your development. We aim for excellence, encourage creativity, and have fun.
Apply
We prioritize diversity, equity, and inclusion, fostering a welcoming, safe workplace that values all forms of diversity and growth opportunities. If this sounds good, you belong here! Start your application today, followed by an initial screening call and interview. Join the evoke family!
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Real Time CRM Executive employer: William Hill
Contact Detail:
William Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Real Time CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in real-time CRM and customer engagement strategies. Understanding how to leverage data for personalised marketing will set you apart, especially in a fast-paced environment like evoke.
✨Tip Number 2
Showcase your passion for sports and gaming during your interactions with us. Being able to connect your personal interests with the role will demonstrate your enthusiasm and fit for our team culture.
✨Tip Number 3
Network with professionals in the CRM and gaming industries. Engaging with others in these fields can provide insights and potentially valuable connections that may help you stand out in the application process.
✨Tip Number 4
Prepare to discuss specific examples of your previous CRM campaigns and their outcomes. Being able to articulate your successes and learnings will demonstrate your expertise and readiness for the challenges at evoke.
We think you need these skills to ace Real Time CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM experience, especially in one-to-one marketing. Emphasise any work you've done in the gaming or sports betting industries, as this will be a significant advantage.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and gaming. Explain why you're excited about the role and how your skills align with the responsibilities of a Real Time CRM Executive.
Showcase Your Creativity: In your application, provide examples of past campaigns you've worked on. Highlight your copywriting skills and any innovative strategies you used to engage customers effectively.
Highlight Your Analytical Skills: Mention your experience with reviewing and analysing campaign statistics. Discuss how you've used data to inform your decisions and improve campaign performance in previous roles.
How to prepare for a job interview at William Hill
✨Show Your Passion for Sports and Gaming
Make sure to express your enthusiasm for sports and gaming during the interview. Share personal experiences or insights that demonstrate your genuine interest in the industry, as this role is all about connecting with customers who share that passion.
✨Highlight Your CRM Experience
Be prepared to discuss your previous CRM experience, especially in one-to-one marketing. Provide specific examples of campaigns you've executed, focusing on how you tailored messages to meet customer needs and achieved business goals.
✨Demonstrate Your Creativity
Since the role involves copywriting and creativity, come prepared with ideas for potential campaigns or promotions. Think about how you would market bets and engage customers, showcasing your ability to think outside the box.
✨Familiarise Yourself with Relevant Tools
Research the platforms mentioned in the job description, such as Airship, Adobe, and Bloomreach. Being knowledgeable about these tools will show your readiness to hit the ground running and your commitment to delivering flawless campaigns.
