Marketing Consultant, Theatrical

Company Description

NBCUniversal is one of the world\’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company (\’Versant\’) comprised of most of NBCUniversal\’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Universal Pictures is part of NBCUniversal. Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Korea, Hong Kong, Australia, New Zealand, Mexico and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films.

Job Description

OVERVIEW

The Theatrical Marketing Consultant will be responsible for developing, leading and executing the consumer marketing campaigns fortheatrical releases distributed by Universal Pictures International UK & Eire.

Reporting into the Head of Marketing Campaigns & Media, this position will play a key role within the Marketing team andthe broader UPI UK & Eire business.

Titles in the Universal slate over this 18 month period include:

• Wicked For Good, the epic conclusion to Wicked Part 1, directed by Jon Chu
• Untitled New Animated Film Based On The World Of Super Mario Bros
• The Odyssey, directed by Christoper Nolan
• Minions 3
• Untitled new films from Steven Spielberg and Jordan Peele
• Shrek 5

KEY RESPONSIBILITIES

• Manage the development and implementation of industry-leading marketing campaigns for designated Universal theatricalreleases within a specified budget
• Manage projects with a significant strategic and / or financial importance
• Champion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisationand agencies
• Collaborate with Creative Services Manager and the Global Creative team to execute creative campaigns that fully meet the needs of the UK market
• Brief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directed
• Project manage the cross functional team (including Publicity, Trade Marketing, Brand Partnerships, Creative, Data & Insights) to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution
• Manage social agency for allocated titles, from briefing to film release to deliver consistent content across the overarching film releasecampaigns
• Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels
• Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return oninvestment and maximise box office . Where appropriate, partner with the Senior Manager, Special Projects, Events & Experiential and/or Senior Digital, Data & Insights Manager to deliver these projects
• Organise and facilitate kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurturedand developed
• Operate as a market expert. The Theatrical Marketing Consultant must know what is working in the market and fully understand the consumer, the exhibitor, the market and the competition. Share best practice withthe broader marketing team
• Work in conjunction with the Head of Marketing Campaigns & Media to seek efficiencies, develop initiatives and deliver best-practicein order toensureUPI delivers market-leading campaigns

SPECIFIC DELIVERABLES

Campaign Development:

• For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience and media plan, working together with the Marketing Director and relevant leads in each functional team (Publicity, Partnerships, Exhibitor marketing) to ensure alignment across the campaign
• Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning systems
• Monitor and evaluate performance of assigned titles against marketing objectives

Insights, Data & Reporting:

• Working with the Senior Digital, Data & Insights Manager, and the HO Research team:
• Leverage internal & external data sources to monitor and continuously optimise campaigns to maximise box office performance
• Collaborate with the Research team to define territory-specific insights needed, and incorporate learnings into campaigns
• Champion key insights and share learnings across functional teams to drive and inform strategic decisions
• Ensure opportunities for test & learn from media activity are utilised and the findings disseminated across the relevant team

Budget:

• Responsible for managing the budget on each project or theatrical release allocated
• Responsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity

Communication:

• Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy
• Regular updates with Head of Marketing Campaigns & Media
• Work closely with EMEA and HO teams to share ideas and provide regular campaign updates as needed. Attend cross-territory meetingsas a representative of the UK team and circulate relevant notes to broader departments as necessary
• Communicate and work with production companies & film-makers during the campaign planning process, as required
• Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need requires
• As required, attend company conferences and meetings to represent the UK theatrical team

Digital & Social:

On allocated titles:

• Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIs
• Work with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
• Responsible for regular digital reporting and measurement against KPIs as defined
• Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised
• Incorporate intelligent data collection and reuse into all activity across the Universal digital estate
• Work closely with the Publicity lead to execute the content creator strategy
• Using the latest trends in social media, ensure each film’s social creative is effective at engaging the target audience

Creative:

• Work with the Creative Services Manager, Head of Marketing Campaigns & Media, and the Global Theatrical team during the development of the creative campaigns and communication strategies for each release
• Responsible for adapting, developing and implementing the creative campaign and communications strategy for each managed campaign
• Ensure that all communication going out from different individuals/functions is on strategy and within guidelines

Agencies:

• Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined
• Proactively manage agencies as needed to deliver quality and advantaged plans and materials
• Strive to achieve a balance between value for money and quality with each agency, working with Creative Services Manager when required

Publicity:

• Work with the Publicity team to ensure the Universal publicity team is an integrated part of the planning and implementation process for every campaign
• Collaborate with the publicity lead to ensure strategic alignment throughout campaigns

Innovation

• Seek out new and different approaches and ideas to bring freshness to each film. Ensure that recommended ideas are within strategy
• Proactively bring new and different ideas and examples of innovative marketing – whether tactical or strategic – to attention of marketing team to spark new thinking
• Responsible for organising and facilitating inspiring kick-off brainstorms of relevant films to ensure that each film has a strong raft of creative ideas specific to its objectives and strategy and subject matter
• Where appropriate, collaborate with the Senior Manager of Special Projects, Events & Experiential to execute innovative activations that drive impact and maximise ROI

Qualifications

KEY COMPETENCIES

• Thinks strategically
• Self-starting and self-governing
• Drives ideas through to actions and results
• Builds relationships/team player
• Inspires creativity and innovation
• Communicates effectively
• Enthusiasm and passion for film

ABOUT YOU

• Excellent knowledge of all aspects of the marketing mix; ability to devise and execute innovative marketing campaigns
• Demonstrated theatrical marketing experience coupled with a track record of achievement
• In-depth understanding of digital marketing with extensive experience delivering social media campaigns and managing social agencies
• Strong team player with ability to build and maintain relationships both internally within the organisation and externally
• Excellent communication skills (both oral and written) coupled with excellent presentation skills
• Excellent planning and organisational skills with the ability to work to tight deadlines in a fast-paced environment
• Demonstrated experience of working within a dynamic and fast paced demanding environment
• Excellent knowledge of the theatrical market and landscape
• Experience with creative development
• Agency management experience
• Line management experience

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal\’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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