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- Tasks: Lead marketing strategies for innovative surgical procedures and collaborate with diverse teams.
- Company: Join Intuitive, a pioneer in robotic-assisted surgery, dedicated to enhancing healthcare globally.
- Benefits: Enjoy a dynamic work culture, opportunities for growth, and the chance to make a real impact.
- Why this job: Be part of a mission-driven team that values diversity and empowers you to be your authentic self.
- Qualifications: 8+ years in clinical marketing, strong communication skills, and a passion for healthcare innovation.
- Other info: International travel required; embrace a role where your ideas can truly make a difference.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare\’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let\’s advance the world of minimally invasive care.
Job Description
Primary Function of Position:
This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vincisurgical procedures. The focus will be in strategic growth area of General Surgery, to include Colorectal (oncology and benign), Upper GI, HPB, Bariatrics and Hernia. The Senior Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group as well as other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE and MACA.
The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:
- Understand your market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
- Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”.
- Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them – targeted in the right sequence.
- Develop Speaker/Teacher /Executive KOLs – with strong technique, outcomes, and use of advanced technology.
- Quantify the impact (QTI) – clinical, economic, strategic evidence – of key daVinci surgeons/hospitals as references.
- Align with relevant Surgical and Executive societies on daVinci surgery to ensure support and partnership.
Roles and Responsibilities :
Understand your market
- Develop and execute regional/country marketing tactics with a focus on General Surgery. This will include detailed activities to be implemented in a defined timeline and budget, strong collaboration with the European marketing team and local sales leadership.
- Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes.
- Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals.
- Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetings.
Build Value Props Stories, Tools, Events and Engage 3Ps
- Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales Develop Speaker/Teacher/ /Executive KOLs.
- Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciĂ’Surgery.
- Develop and approve proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes.
Quantify the impact (QTI) – Clinical, economic, strategic evidence
- Work closely with the Regional MACA team to assist in development and execution of cost effectiveness/ value strategies in key markets.
- Collect, analyse, and share competitive data for strategic positioning and initiatives.
- Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors.
Align with relevant Surgical and Executive societies
- Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence.
- Develop and implement impactful training curriculae in collaboration with relevant societies with a strong focus on General Surgery.
Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
Lead cross-functional teams to deliver high value marketing projects and programs.
Deliver impactful presentations to senior and executive Intuitive leadership.
Qualifications
Required Knowledge, Skills, and Experience :
- 8+ years of Clinical/Product marketing experience in a therapeutic medical device company, General surgery experience preferred.
- Surgical and/or Operating Theatre (Room) sales experience preferred.
- Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption.
- Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
- Language (spoken and written): fluency in English.
- Bachelor\’s degree in life science or business discipline.
- Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
- Self-starter with ability to take leadership in unstructured environment.
- A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks.
- Strong knowledge of the MS Office product suite.
- Ability to travel 50%. International travel required.
Additional Information
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
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Senior Marketing Manager employer: Intuitive
Contact Detail:
Intuitive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in minimally invasive surgery and robotic-assisted procedures. Understanding the nuances of these technologies will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the medical device industry, especially those involved in surgical marketing. Attend relevant conferences or webinars to connect with potential colleagues and learn more about the company culture at Intuitive.
✨Tip Number 3
Prepare to discuss your experience in developing clinical education and marketing programmes. Be ready to share specific examples of how you've driven product adoption in previous roles, as this aligns closely with the responsibilities of the Senior Marketing Manager position.
✨Tip Number 4
Research Intuitive's current marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to engage in meaningful discussions during interviews and showcase how you can contribute to their goals.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in clinical or product marketing, especially in the medical device sector. Emphasise any specific achievements related to general surgery and robotic-assisted procedures.
Craft a Compelling Cover Letter: In your cover letter, express your passion for minimally invasive care and how your background aligns with Intuitive's mission. Mention specific examples of how you've driven marketing strategies in previous roles.
Showcase Your Communication Skills: Given the importance of communication in this role, ensure that your application reflects your superior verbal and written skills. Use clear, concise language and avoid jargon unless necessary.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work with cross-functional teams by providing examples from your past experiences. This could include collaboration with sales, clinical affairs, or training departments to achieve marketing goals.
How to prepare for a job interview at Intuitive
✨Research the Company and Its Mission
Before your interview, take the time to understand Intuitive's mission and values. Familiarise yourself with their focus on minimally invasive care and how they empower healthcare professionals. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Prepare for Specific Marketing Scenarios
Given the role's emphasis on executing marketing programmes, be ready to discuss specific strategies you've implemented in previous positions. Think about how you can apply your experience in clinical/product marketing to drive adoption and growth in General Surgery, and prepare examples that showcase your success.
✨Highlight Your Cross-Functional Collaboration Skills
The Senior Marketing Manager role requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated with sales, clinical affairs, and other departments in the past. Emphasise your ability to lead cross-functional teams and deliver impactful projects.
✨Demonstrate Your Understanding of the Market
Showcase your knowledge of the healthcare market, particularly in General Surgery. Discuss trends, challenges, and opportunities you've identified in your research. This will illustrate your analytical skills and your ability to develop targeted marketing tactics that resonate with key stakeholders.
