Marketing Events & Social Media Director, NavCo

Job Description:
This role is working for Dentsu and dedicated to Navigator Global. Our shared mission is to drive growth and prosperity by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform’s launch and global success.
About the Role
The Marketing Events and Social Media Director is a senior strategic and hands-on role responsible for the brand’s global presence across live events, digital events, and social media channels. This role drives subscriber acquisition, brand engagement, and platform adoption by delivering impactful events, building a scalable social media engine, and producing high-value content—from ambassador interviews and SME success stories to product sizzle reels and live event coverage.
Working across 30+ markets, you will support integrated campaigns in collaboration with government, chambers, trade bodies, and commercial partners—while optimising budget to maximise reach, engagement, and conversion. You will also be responsible for the coordination and visibility of all major brand touchpoints through the maintenance of a global events calendar spanning marketing, product, and proposition initiatives.
You will work closely with commercial, product, government, and industry partners to drive coordinated market activation. A key element of this role is enabling regional consistency and scalability through the development of a Global Event Toolkit , supporting local teams and partners in delivering on-brand, high-performing events.
Key Responsibilities
1. Event Strategy & Execution

• Lead the strategy, planning, and delivery of:
  • Global industry exhibitions and trade shows
  • Customer and partner showcases
  • Proposition Events co-delivered with government, chambers, and commercial stakeholders across 30+ countries
• Manage all aspects of logistics, messaging, onsite execution, and post-event performance reporting.
• Align event strategy with subscriber acquisition, brand engagement, and partner co-marketing objectives.

2. Global Events Calendar Management

• Maintain a centralised global events calendar spanning:
  • Marketing-led events
  • Product launch activations
  • Proposition and partnership events
• Coordinate internal and external visibility, resourcing, and executive participation across event types.

3. Global Event Toolkit Development

• Design and maintain a Global Event Toolkit to enable scalable, consistent event delivery by local teams and third-party partners.
• Toolkit to include:
  • Event planning templates
  • On-brand booth designs and signage
  • Messaging frameworks and value propositions
  • Subscriber recruitment tactics and CTA models
  • Lead capture workflows and post-event reporting templates
• Train and support local teams on toolkit usage, adapting for market needs while ensuring brand consistency.

4. Social Media Strategy & Activation

• Develop and lead the global social media strategy to build reach, engagement, and conversion across LinkedIn, Twitter/X, YouTube, and more.
• Launch and govern a global social media policy , ensuring consistency and compliance across markets.
• Build a scaled end-customer following , particularly among SMEs, through community-focused, high-value content.
• Enable and activate employees, investors, partners, and ambassadors to share, create, and extend brand messaging.
• Deploy an influencer strategy to leverage credible voices and expand organic reach.

5. Content & Video Production

• Oversee content development to support brand storytelling, thought leadership, and product education:
  • Webinars and expert panels
  • Articles and editorial content
  • SME and ambassador interviews
  • Live event content and real-time social streams
  • Sizzle reels for platform enhancements, product launches, and campaign moments
• Ensure content is channel-appropriate, visually consistent, and designed to drive engagement and acquisition.

6. Subscriber Acquisition & Budget Impact

• Embed subscriber acquisition KPIs into all marketing-led and partner events, content, and campaigns.
• Maximise marketing budget impact through smart channel mix and strategic partnerships, including co-funded events and joint campaigns with trade and government partners.
• Track and optimise cost per lead/subscriber across activation types.

7. Stakeholder & Partner Management

• Serve as the lead point of contact for regional and global event partners, production vendors, and internal collaborators.
• Align senior stakeholders and functional leads around the event and campaign roadmap.
• Build a network of trusted delivery partners to scale brand presence globally.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7–10+ years of experience in international B2B marketing, with proven leadership in events, digital, and social.
• Strong background in partnership marketing, government or trade collaboration, and event ROI tracking.
• Experience building global editorial calendars and owning cross-functional campaign alignment.
• Skilled in content production, including interviews, social video, and product storytelling.
• Data-literate, collaborative, and able to operate across complex stakeholder environments.

What We Offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location:
London
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent #J-18808-Ljbffr